News

The Audi Group has demonstrated resilience in the first half of 2024, stabilizing its financial performance despite facing significant market challenges.

According to CFO of Audi Group Struggles In1st Half Of 2024 Jurgen Rittersberger, the company’s efforts to improve efficiency and explore new revenue potentials are paying off, although a challenging road still lies ahead. With the launch of several new models, including the new Audi A5 family and the upcoming Audi A6 e-tron, Audi is showcasing its capability to deliver and adapt in a dynamic market environment.

Financial Highlights of Audi Group

Revenue: €30.9 billion
Operating Profit: €2.0 billion
Net Cash Flow: €1.1 billion
Vehicles Delivered: 843,991
Electric Vehicles Delivered: 76,657 (+1.3%)
Performance Program 14: Enhancing Efficiency
Audi’s Performance Program 14 is a cornerstone of the company’s strategy to navigate current challenges. The program focuses on enhancing operational efficiency and maximizing cost and revenue opportunities. This initiative is crucial as Audi aims to maintain financial stability and support the introduction of new models that cater to evolving consumer demands.

New Models of Audi Group Leading the Charge

CEO Gernot Dollner highlighted the significance of the new Audi A5 family as the harbinger of the next generation of combustion engines. Following closely is the Audi A6 e-tron, set to debut at the end of July, and the new Q5, expected in the fall. These models exemplify Audi’s commitment to innovation and sustainability, reflecting the brand’s strategic pivot towards electric and hybrid vehicles.

Revenue and Profit Margins of Audi Group

Audi reported a revenue of €30.9 billion for the first half of the year, a 9.5 percent decline from the previous year’s strong figures. The operating profit stood at €2.0 billion, with an operating margin of 6.4 percent. These figures underline the economic pressures faced by the company, yet they also highlight Audi’s ability to sustain profitability through strategic initiatives and cost management.

Delivery Trends: BEV Growth Amid Market Challenges

In the first half of 2024, the Audi Group Progressive delivered 843,991 vehicles across its Audi, Bentley, and Lamborghini brands, marking an 8.2 percent decline from the previous year. Notably, deliveries of all-electric models increased by 1.3 percent to 76,657 vehicles. The demand for plug-in hybrids also surged by approximately 61 percent year-on-year, indicating a positive shift towards sustainable vehicle options.

Regional Performance

Europe
In Europe, Audi’s all-electric models maintained stable demand despite changes in subsidy programs. With 48,332 electric cars delivered, this represented only a slight decrease of 1.7 percent from the previous year. Overall, Audi delivered 343,575 vehicles in Europe, a 9.7 percent decline, with Germany showing a significant drop to 102,511 vehicles delivered.

United States
The demand for Audi’s electric models continues to rise in the United States, with a 10.2 percent increase in electric vehicle deliveries, totaling 11,121. However, overall vehicle deliveries in the U.S. were down by 14.2 percent to 92,913 units.

China
In China, Audi maintained robust performance with 320,370 vehicles delivered, a slight decline of 1.9 percent amidst a challenging market environment. This stability underscores Audi’s strong brand presence and consumer loyalty in the region.

Financial Stability and Sustainability

Despite the challenges, Audi Group’s financial performance remained resilient. The company’s net cash flow was €1.1 billion, a decrease of 39.9 percent from the previous year, primarily due to lower results. Audi also improved its ESG rating, achieving a B- rating from ISS ESG, placing it among the highest-rated companies in the automotive sector. This improvement is driven by the expansion of Audi’s electrified fleet, aligning financial success with sustainability goals.

Performance of Bentley, Lamborghini, and Ducati

As part of the Brand Group Progressive, Bentley, Lamborghini, and Ducati contributed positively to Audi’s overall performance. Bentley delivered 5,476 vehicles, Lamborghini increased its deliveries by 4.1 percent to 5,558 models, and Ducati delivered 32,098 motorcycles. Despite some declines in revenue and operating profit for Bentley and Ducati, Lamborghini showed robust growth in revenue and maintained a strong operating margin.

Outlook for 2024

Looking ahead, the Audi Group expects revenue to range between €63 billion and €68 billion for the full year 2024. The operating margin forecast has been adjusted to between 6 to 8 percent, considering expected restructuring expenses. The net cash flow forecast remains unchanged at €2.5 to 3.5 billion, indicating continued financial stability.

Conclusion

The first half of 2024 has been a period of adaptation and resilience for the Audi Group. With strategic initiatives like Performance Program 14 and the launch of innovative new models, Audi is well-positioned to navigate the challenges ahead. The company’s focus on efficiency, sustainability, and market responsiveness underscores its commitment to delivering value to customers and stakeholders alike.

As Audi continues to innovate and expand its portfolio, the brand’s ability to stabilize earnings amidst a volatile market demonstrates its strength and strategic vision. With a robust plan in place and a promising lineup of new models, Audi is poised to drive forward in the second half of the year and beyond.

Mercedes-Benz Group AG (ticker symbol: MBG) has reported robust financial results for the second quarter of 2024, demonstrating the company’s resilience and strategic acumen in a challenging global economic environment. The group’s performance was bolstered by strong operational efficiency, healthy sales of cars and vans, and a clear focus on maintaining profitability.

Performance Highlights

In Q2 2024, Mercedes-Benz Cars achieved an adjusted Return on Sales (RoS) of 10.2%, while Mercedes-Benz Vans reported an impressive 17.5% RoS. Mercedes-Benz Mobility posted an adjusted Return on Equity (RoE) of 8.4%. The group’s Earnings Before Interest and Taxes (EBIT) reached €4.0 billion, marking a 5% increase from Q1 2024, although it was slightly lower than Q2 2023’s €5.0 billion.

Cash Generation and Share Buyback

The Mercedes-Benz Group generated a solid free cash flow of €1.6 billion from its industrial business, reflecting strong cash conversion rates at both the cars and vans segments. The group has also continued its share buyback program with a volume reaching €2.8 billion in Q2 2024. Since the inception of the buyback programs in March 2023, the company has repurchased shares worth €5.1 billion as of June 30, 2024.

Strengthening Battery Development and Technological Advancements

The Mercedes-Benz Group has made significant strides in enhancing its battery development capabilities. The establishment of the new e-Campus competence center for battery technologies marks a pivotal development in this area.

Moreover, Mercedes-Benz has advanced its Automatic Lane Change capability in Europe, a testament to the company’s commitment to integrating cutting-edge technologies into its vehicles.

Q2 Financial Performance in Detail of Mercedes-Benz Group

Group Revenue and EBIT: The group revenue for Q2 2024 stood at €36.7 billion, slightly lower than the €38.2 billion reported in Q2 2023. The group’s EBIT was €4.0 billion, a 19.1% decrease from the €4.988 billion recorded in the same period last year.

Net Profit and Earnings Per Share: The net profit for Q2 2024 was €3.062 billion, down 15.9% from Q2 2023’s €3.641 billion. Earnings per share (EPS) also saw a decline, reaching €2.95 from €3.34 in Q2 2023.

Investments and R&D: The group’s investments in property, plant, and equipment totaled €0.9 billion in Q2 2024, up from €0.8 billion in Q2 2023. Research and development expenditure was €2.3 billion, slightly down from €2.4 billion in the previous year.

Divisional Performance of Mercedes-Benz Group

Mercedes-Benz Cars: The adjusted EBIT for Mercedes-Benz Cars was €2.8 billion, a decrease from €3.8 billion in Q2 2023. Despite lower sales volumes, the segment achieved an adjusted RoS of 10.2%, up from 9.0% in Q1 2024. Unit sales reached 496,712 in Q2 2024, a 7% increase from Q1, driven by improved product availability in key markets like China and the United States.

Mercedes-Benz Vans: The vans segment reported an adjusted EBIT of €834 million, up 5% from €792 million in Q2 2023. The adjusted RoS improved to 17.5% from 15.5% in the same period last year. Global sales remained stable at 103,435 units, with the division benefiting from healthy net pricing and favorable material costs.

Mercedes-Benz Mobility: This division saw its adjusted EBIT decline to €271 million from €448 million in Q2 2023, primarily due to a lower interest margin and higher credit risk costs. The adjusted RoE decreased to 8.4% from 12.8% in the previous year. The total portfolio remained steady at €135.7 billion, matching the year-end 2023 figure.

Outlook for 2024

The Mercedes-Benz Group maintains a cautious yet optimistic outlook for the remainder of 2024. The group expects unit sales of Mercedes-Benz Cars to remain at the prior-year level, with a potential increase in the second half of the year driven by the full availability of new E-Class and GLC models and a rise in Top-End Vehicle sales.

Adjusted RoS Guidance:

Mercedes-Benz Cars: 10%-11%
Mercedes-Benz Vans: 14%-15%
Mercedes-Benz Mobility: 8.5%-9.5%
The group anticipates a slight decrease in Group EBIT compared to the previous year, while the Group revenue is expected to remain stable. Free cash flow from the industrial business is projected to be slightly below the strong levels of 2023.

Geographical Market Insights:

Europe: Improved overall sentiment with steady market conditions.
China: Cautious outlook due to macroeconomic uncertainties and intense competition in the Entry and Core segments.
United States: Positive momentum with expected year-over-year growth in sales, particularly driven by the GLC model.

Conclusion

Mercedes-Benz Group AG’s Q2 2024 results highlight the company’s ability to navigate a challenging economic landscape while maintaining solid financial performance. With strategic investments in technology and battery development, coupled with robust cash generation and share buyback initiatives, Mercedes-Benz is well-positioned to achieve its financial targets and continue delivering value to its shareholders.

SUZUKI JIMNY, FRONX has discounts on Nexa dealers. Maruti Suzuki offers substantial discounts on popular models, making them even more attractive to potential buyers. These enhanced benefits come as part of a strategic move to boost sales and appeal to a broader audience.

Maruti Suzuki Jimny Discounts for July 2024

The Jimny, a favorite among off-road enthusiasts, now features its most significant discount since its launch. Previously, the maximum discount was Rs 2.5 lakh. However, in July 2024, this figure has increased by Rs 80,000, bringing the total discount to a whopping Rs 3.3 lakh. This is a golden opportunity for those looking to invest in this rugged and reliable SUV.

Detailed Breakdown of Jimny Discounts:

Alpha Trim: Buyers opting for the top-end Alpha trim can avail a cash discount of Rs 1.8 lakh. Additionally, those who choose the Maruti Suzuki Smart Finance (MSSF) scheme can enjoy an extra Rs 1.5 lakh off, totaling benefits worth Rs 3.3 lakh.
Zeta Trim: The Zeta variant offers benefits up to Rs 2.75 lakh when combined with the MSSF scheme.
The Maruti Suzuki Jimny is priced between Rs 12.74 lakh and Rs 14.95 lakh before applying these substantial discounts. This aggressive pricing strategy makes the Jimny an even more compelling choice for those seeking a capable and stylish off-roader.

Maruti Suzuki Fronx Discounts for July 2024

Similarly, the Maruti Fronx, another popular model, sees increased discounts this month. The benefits for the turbo-petrol variants have risen from Rs 75,000 to Rs 85,500, offering significant savings for prospective buyers.

Detailed Breakdown of Fronx Discounts:

Turbo-Petrol Variants:

Total Benefits: Up to Rs 85,500
Cash Discount: Rs 32,500
Exchange Bonus: Rs 10,000
Velocity Edition Kit: Now priced at Rs 43,000
Petrol Variants:

Manual Transmission: Benefits up to Rs 32,500
Automatic Transmission: Benefits up to Rs 35,000
CNG Model: Buyers of the CNG variant can enjoy a discount of Rs 10,000.

These discounts make the Fronx an even more attractive option for those looking for a versatile and efficient compact SUV. The increased benefits reflect Maruti Suzuki’s commitment to providing value and driving satisfaction to its customers.

Strategic Discounts to Boost Sales

The enhanced discounts on the Jimny and Fronx come at a strategic time. By increasing the financial incentives, Maruti Suzuki aims to attract a wider range of buyers, from off-road enthusiasts to urban drivers looking for a reliable and stylish vehicle. The Maruti Suzuki Smart Finance (MSSF) scheme plays a crucial role in these offers, providing additional savings and making the purchasing process more accessible and straightforward.

Conclusion

July 2024 presents an exceptional opportunity for potential buyers to invest in the Maruti Jimny and Fronx, with the most significant discounts to date. The increased benefits reflect Maruti Suzuki’s dedication to offering top-tier vehicles at competitive prices, ensuring customer satisfaction and driving enjoyment. Whether you’re looking for the rugged capabilities of the Jimny or the versatile efficiency of the Fronx, these discounts make it an ideal time to make a purchase. Visit your nearest Nexa dealer to take advantage of these incredible offers and drive home in a new Maruti Suzuki vehicle today.

Superior Range and Efficient Performance

The Audi Q4 35 e-tron is equipped with a 55 kWh (52 kWh net) battery, enabling a range of up to 355 kilometers for the compact SUV and 365 kilometers for the Sportback. The battery’s charge level can increase from 10% to 80% in just 25 minutes at a fast-charging station, thanks to improved cell chemistry. This quick charging capability allows for up to 125 kilometers (Sportback: 130 kilometers) of range to be added in just ten minutes. The maximum DC charging power is 145 kW, ensuring rapid and efficient recharging.

Robust Powertrain of Q4 35 e-tron

The Q4 35 e-tron boasts a permanently excited synchronous machine (PSM) delivering 125 kW (170 hp) and 310 Nm of torque. This powertrain allows the vehicle to accelerate from 0 to 100 km/h in 9.0 seconds, with a top speed of 160 km/h. The sophisticated thermal management system, featuring energy-saving cooling and a water-cooling jacket on the stator, ensures optimal performance and longevity of the drivetrain components.

Integrated Technology for a Connected Drive

Audi’s innovative approach to in-car technology is evident in the Q4 35 e-tron. For the first time, the Audi Application Store is available in the Multi-Media Interface (MMI), providing direct access to a wide range of popular third-party apps, such as Spotify and Audible. This feature eliminates the need for a smartphone connection, offering convenience and enhancing the driving experience.

The vehicle includes a 25 GB data package for one year, activated via Cubic Telecom, allowing for seamless app usage. The data connection utilizes the vehicle’s external aerial, ensuring improved reception quality and preserving the smartphone’s battery life.

Enhanced Navigation and Voice Control

The Q4 35 e-tron features an advanced navigation system that allows for precise charging planning. The smartphone interface seamlessly connects the phone to the vehicle, bringing navigation, telephony, music, and selected third-party apps directly to the MMI touch display.

In addition, Audi has integrated Chat-GPT into the online voice input system. This advanced voice control feature, provided via Microsoft’s Azure Open-AI Service, allows drivers to control infotainment, navigation, and air conditioning, and ask everyday questions in natural language. This extended voice control enhances safety by enabling drivers to keep their focus on the road.

Comprehensive Standard Equipment

The Audi Q4 35 e-tron comes with extensive standard equipment, starting at €45,600. Key features include Audi MMI navigation plus, Audi Connect navigation and infotainment, and a fully digital 10.25-inch Audi virtual cockpit instrument cluster. The vehicle also includes an electrically operated boot lid that responds to foot gestures when combined with the optional convenience key, and heated front seats for added comfort.

The Audi Q4 35 e-tron pricing

Audi continues to revolutionize the electric vehicle market with its latest entry-level variant, the Audi Q4 35 e-tron. Priced at €45,600, this all-electric premium model combines comprehensive standard equipment, impressive range, and superior driving performance. The Sportback version, with its elegant rear design, starts at €47,600. Available for order from July, the Audi Q4 35 e-tron is set to make waves in the all-electric premium compact segment.

Conclusion

The Audi Q4 35 e-tron represents an attractive entry into electric mobility, offering a blend of advanced technology, efficient performance, and comprehensive standard equipment. With its competitive pricing and impressive range, the Q4 35 e-tron is poised to become a popular choice in the all-electric premium compact segment. The integration of cutting-edge features, such as the Audi Application Store and Chat-GPT voice control, ensures that the Q4 35 e-tron provides a modern, connected, and enjoyable driving experience.

The MINI Cooper S 5-door model is a perfect blend of distinctive functionality, innovative assistance systems, and the iconic MINI design.

The MINI Cooper S 5-door variant stands out, especially in the Favoured Trim with the brand-typical Multitone Roof. Powered by an efficient four-cylinder gasoline engine with 150 kW/204 hp, the MINI Cooper S 5-door guarantees an exhilarating driving experience.

Spacious and Comfortable Design

The MINI Cooper S 5-door offers more space and comfort compared to its three-door counterpart. It is 172 mm longer and has a 72 mm larger wheelbase. Despite its compact external dimensions, short overhangs, and a small turning circle of 11.4 meters, it remains a versatile vehicle for urban environments. The increased tire diameter to 625 mm enhances its visual presence and improves driving dynamics and comfort. The 60:40 folding rear seats expand the luggage compartment from 275 liters to up to 925 liters, emphasizing the MINI’s universal appeal of providing plenty of space within a small footprint.

Efficient Gasoline Engine for Sporty Mobility

The MINI Cooper S 5-door is equipped with a four-cylinder engine that produces 150 kW/204 hp. This engine, combined with a maximum torque of 300 Nm, accelerates the vehicle to 100 km/h in just 6.8 seconds and reaches a top speed of 242 km/h. It also boasts a combined fuel consumption of 6.8 — 6.3 l/100 km and combined CO2 emissions of 152 — 141 g/km according to WLTP standards.

The increased track width and longer wheelbase, combined with a precisely tuned suspension and damping system, ensure a comfortable ride and lively handling. The precise steering feel, powerful brakes, and highly prestressed stabilizer bearings on the axles contribute to balanced body behavior during dynamic cornering and enhanced steering precision.

Favoured Trim with Individual Expression

The MINI Cooper S 5-door is available in four different trim variants, each focusing on different vehicle characteristics. The Favoured Trim highlights the front grille frame and specific design elements in vibrant silver, enhancing the vehicle’s individual expression. The new MINI design is showcased in the color Icy Sunshine Blue. Aerodynamic rim designs ranging from 16 inches to 18 inches offer further exterior customization options.

Minimalistic and Innovative Interior

The interior of the MINI Cooper S 5-door is characterized by textile surfaces that create a comfortable atmosphere. A specially developed knitting process produces the easy-care, versatile structure of the textile made from recycled polyester. The perforated vescin sports seats are available in Nightshade Blue and Beige, featuring traditional accent stitching.

The cockpit design of the new MINI Cooper S 5-door is reminiscent of the puristic design of the classic Mini. It features a round OLED display that allows for touch or voice operation of all vehicle functions. The upper area displays vehicle-related information, while the lower part allows direct selection of menu items such as Navigation, Media, Telephone, and Climate.

The characteristic toggle switch strip provides direct access to the parking brake, gear selector, start/stop key, experience mode, and volume control functions. The center console offers more storage space with an open shelf for smartphones, which can be charged wirelessly and kept within easy reach.

Advanced Driver Assistance Systems

The new MINI Cooper S 5-door is equipped with advanced driver assistance systems to make everyday life easier. With 12 ultrasonic sensors and four surround-view cameras, the Parking Assistant Plus can identify parking spaces more precisely and independently initiate parking processes. The MINI Digital Key Plus transforms a smartphone into a key, triggering welcome projections from the front and rear lights when the driver is within three meters of the vehicle and unlocking the doors at a distance of less than one and a half meters. This digital key can be transferred to various users, simplifying car sharing and eliminating the need for a classic vehicle key.

In summary, the MINI Cooper S 5-door offers a perfect combination of space, comfort, sporty performance, and advanced technology, making it an ideal choice for those seeking a versatile and enjoyable driving experience.

Kia America has officially announced the pricing details for the 2025 Sorento (ICE), their popular midsize SUV. The new Sorento lineup includes distinctive features such as black Kia logos and Sorento emblems, specifically designed for the eye-catching X-Line and X-Pro trims.

The 2025 Sorento X-Line and X-Pro trims feature notable updates, including:

The 2025 Sorento offers a range of features and options designed to enhance the driving experience. While specific details on fuel economy and additional features will be available closer to the launch, buyers can expect the latest in automotive technology, comfort, and safety.

Black badging
New Kia logo on the front, back, and wheels
Sorento tailgate emblem
New Panthera Metal exterior color replacing Gravity Gray (starting from September production)

2025 Sorento ICE Pricing

The pricing for the various trim levels of the 2025 Sorento ICE is as follows (MSRP excludes $1,375 destination charge):

Trim Level	Drive Type	MSRP (Excludes $1,375 Destination Charge)
Sorento LX	FWD	$31,990
Sorento S	FWD	$34,590
Sorento EX	FWD	$38,090
Sorento SX	FWD	$41,690
Sorento S	AWD	$36,590
Sorento X-Line EX	AWD	$41,790
Sorento X-Line SX	AWD	$43,490
Sorento X-Line SX-P	AWD	$46,390
Sorento X-Pro SX-P	AWD	$47,390

About Kia America

Headquartered in Irvine, California, Kia America is renowned for its excellence in automotive quality, consistently topping automotive quality surveys. The company offers a diverse range of gasoline, hybrid, plug-in hybrid, and electric vehicles through a network of over 775 dealers across the United States. Notably, several models, including the 2025 EV9 all-electric three-row SUV, Sportage (excluding HEV and PHEV models), Sorento (excluding HEV and PHEV models), and Telluride, are proudly assembled in America using both U.S. and globally sourced parts.

Bentley Motors is set to revolutionize the luxury sedan market by introducing the Ultra Performance Hybrid powertrain in the new Flying Spur.

This latest innovation, showcased in Bentley’s new Continental GT Speed, promises to make the Flying Spur the most powerful, dynamic, and efficient four-door car in the company’s illustrious 105-year history.

Unprecedented Power and Efficiency

The heart of the new Flying Spur is the Ultra Performance Hybrid powertrain, which combines a 4.0-litre twin-turbo V8 engine with a powerful electric motor. This combination delivers an astonishing 782 PS (771 bhp) and 1000 Nm (738 lb.ft) of torque. This marks a nearly 150 PS increase over the current Flying Spur Speed, setting a new benchmark for performance in the luxury sedan segment.

Impressive Range and Low Emissions

In addition to its formidable power, the new Flying Spur offers impressive environmental credentials. The Ultra Performance Hybrid powertrain enables CO2 emissions to be kept below 40 g/km, while the electric-only range exceeds 45 miles. The total driving range surpasses 500 miles, making it a truly modern grand tourer that combines high performance with eco-friendly driving.

Performance and Tranquility in Harmony

The Ultra Performance Hybrid powertrain provides unparalleled flexibility, delivering supercar-like performance while also offering the option for silent, effortless electric motoring. This dual capability ensures that the new Flying Spur can be both a powerful performer and a tranquil, luxurious cruiser. The electric motor delivers strong acceleration from low speeds, while the V8 engine provides increased performance at higher speeds, ensuring a smooth and responsive driving experience across the entire rev range.

Engineering Excellence

Bentley’s engineers have invested significant development efforts into the Ultra Performance Hybrid powertrain. This includes meticulous tuning of the exhaust note to emphasize the cross-plane quality of the V8 engine, without relying on artificial, electronic enhancement. The result is a rich, authentic sound that enhances the driving experience.

A Legacy of Innovation

The introduction of the Ultra Performance Hybrid powertrain continues Bentley’s tradition of enhancing performance through innovative technology. From the early days of supercharging in the 1920s to the adoption of turbocharging in the 1980s, Bentley has consistently pushed the boundaries of automotive engineering. The new hybrid system represents the next step in this evolution, combining the best of combustion and electric power to create the most advanced powertrain in Bentley’s history.

Looking Ahead

As Bentley prepares to launch the new Flying Spur, more details will be released in due course. The new model is set to replace the current Flying Spur, which was introduced in 2019, and will redefine what is possible in a luxury sedan.

Conclusion

The new Bentley Flying Spur, powered by the Ultra Performance Hybrid powertrain, is poised to set new standards in the luxury sedan market. With its blend of unmatched power, advanced technology, and eco-friendly performance, it represents the future of luxury motoring. Bentley’s commitment to innovation and excellence ensures that the new Flying Spur will be the ultimate four-door Grand Tourer, offering a driving experience that is both exhilarating and serene.

Stay tuned for more updates on the new Bentley Flying Spur and its groundbreaking Ultra Performance Hybrid powertrain.

Tata Motors, India’s leading automotive manufacturer, has introduced a groundbreaking addition to its SUV lineup: the Tata Curvv, expected to launch in 15th August.

Tata Curvv the pioneering vehicle, launching on August 7th, is India’s first SUV Coupe, seamlessly blending the ruggedness of an SUV with the sleek elegance of a Coupe. Available in petrol, diesel, and electric powertrains, the Curvv is designed to cater to diverse customer preferences while offering exceptional performance, safety, and comfort.

Key Highlights of the Tata Curvv

India’s First SUV Coupe: Combines premium design with enhanced practicality.
Multiple Powertrains: Available in petrol, diesel, and electric variants.
Uncompromised Safety: Adheres to the highest safety standards.
Class-Leading Space and Comfort: Designed for maximum cabin and storage space.
Futuristic Technologies: Includes advanced infotainment and connectivity features.
Segment-First Features: Introduces several features unique to its segment.

Redefining SUV Design

The Tata Curvv represents a new era in SUV design, reflecting Tata Motors’ commitment to innovation. According to Tata Passenger Electric Mobility Ltd., the Curvv is a testament to Tata Motors’ tradition of disrupting the SUV market with innovative designs. The vehicle’s unique coupé body style sets it apart from the conventional boxy designs typically seen in mid-SUVs.

Stunning Exterior Design

The Curvv’s aerodynamic design is both captivating and practical. Key exterior features include:

Sloping Roofline: Enhances aerodynamics and reduces wind resistance.
Raised Ride Height: Provides a commanding presence on the road.
Dynamic Proportions: Combine large wheels with high approach and departure angles.
New Color Shades: Virtual Sunrise for the Curvv. Ev and Gold Essence for the Curvv ICE.

Spacious and Modern Interiors

The Curvv’s interior is designed with the Indian family in mind, offering:

Uncluttered Layout: Merges SUV functionality with spacious cabin design.
Premium Appeal: Best-in-class technologies and smart selection of colors, materials, and finishes.
Reconfigured Boot Space: Provides increased and accessible storage.

Powerful Performance

The Curvv is equipped with powerful engine options in petrol and diesel, along with electric variants that offer a best-in-class driving range. Its unique body style ensures agility and excellent handling, promising a sporty and exhilarating driving experience.

Advanced Technology and Connectivity

Packed with advanced infotainment systems and large screens, the Curvv offers connected car technology with features usually found in higher-segment vehicles. This includes:

Advanced Infotainment: Large screens and smart connectivity options.
Safety Features: Engineered to meet the strictest safety norms, with a host of active and passive safety features.

Conclusion

The Tata Curvv is set to revolutionize the mid-SUV market in India, offering a blend of style, performance, and practicality. By combining the toughness of an SUV with the elegance of a coupé, Tata Motors continues to lead the way in innovative automotive design and engineering. With its multi-powertrain strategy, the Curvv is poised to cater to a wide variety of customer needs, providing a fresh and delightfully designed product that delivers premium performance.