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In a triumphant continuation of its design excellence, Kia’s all-electric compact SUV, the Kia EV3, has won the prestigious ‘Best of the Best’ title at the 2025 Red Dot Award: Product Design in the Cars and Motorcycles category. This elite accolade is the highest distinction awarded in the globally recognized Red Dot competition, affirming Kia’s position at the forefront of electric vehicle innovation and design.

With this win, Kia completes a design hat-trick: the EV9 took top honors in 2024, and the EV6 earned the same distinction in 2022. Together, these victories establish Kia as a consistent force in the international design arena and a pioneer in design-led, sustainable mobility solutions.

A Design-Driven Victory Of Kia EV3

“It is a tremendous honor to receive the 2025 Red Dot ‘Best of the Best’ design award for the Kia EV3, especially after the success of the EV9,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

Red Dot Award: A Global Standard in Design Excellence

Established as one of the world’s most influential design competitions, the Red Dot Award honors excellence across product, communication, and concept design. The ‘Best of the Best’ is awarded only to the most groundbreaking designs that push boundaries and set new industry standards. Kia will officially receive the award at the Red Dot Gala on July 8, 2025, held at the Aalto Theater in Essen, Germany.

‘Opposites United’: Design Philosophy with Purpose

The Kia EV3 is a bold expression of the brand’s ‘Opposites United’ design philosophy, which fuses seemingly contrasting elements — nature and technology, simplicity and complexity — into a harmonious, forward-looking form.

This philosophy is visible in the EV3’s faceted, folded surfaces, strong architectural graphics, and the innovative material solutions used throughout the vehicle. The result is a product that balances emotional appeal with logical function, tailored for today’s conscious and connected consumers.

Key Design Highlights of the Kia EV3

Exterior: Confidence in Compact Form

• The EV3’s robust stance, marked by broad shoulders and clean lines, gives it a powerful visual identity despite its compact size.
• A seamlessly integrated C-pillar and tailgate glass delivers a high-tech, cohesive appearance.
• Vertical LED headlamps placed at the outer edges of the front end emphasize width and give the vehicle a futuristic, assertive look.

Interior: A Living Space on Wheels

• A panoramic widescreen display merges infotainment and driving data for a sleek, unified interface.
• The center console features a sliding table and ample storage, making the interior as functional as it is elegant.
• Materials and surfaces throughout the interior reflect Kia’s commitment to sustainability and innovation, using up to 10 smart material solutions that are environmentally conscious yet premium in feel.

Kia’s Growing Influence in Global Automotive Design

With the EV3 joining the award-winning ranks of the EV6 and EV9, Kia continues to solidify its design credentials on a global scale. These achievements highlight how Kia’s holistic design approach — one that integrates sustainability, user experience, and forward-thinking aesthetics — is shaping the future of electric mobility.

Each award-winning model underlines Kia’s strategic shift toward electrification, backed by cutting-edge design that connects emotionally with users while meeting the practical demands of modern life.

Conclusion: A Future-Ready Icon of Compact Electric Mobility

The Kia EV3’s ‘Best of the Best’ win at the 2025 Red Dot Awards is more than just a trophy — it’s a global acknowledgment of design leadership and innovation. From its bold exterior lines to its thoughtfully designed interior, the EV3 stands as a symbol of how compact electric vehicles can be stylish, sustainable, and supremely functional.

With this win, Kia not only strengthens its place among the world’s top automotive design brands but also inspires the next generation of EVs — made for people, powered by progress, and shaped by design.

The Maserati GT2, the super sports car that marked Maserati’s triumphant return to GT racing last year, now enters an exciting new phase. Maserati is expanding its motorsport footprint and fulfilling its promise of taking the Trident back to the top of closed-wheel racing. With the introduction of the Endurance Pack, this elite machine becomes eligible for an even broader range of motorsport championships, including both sprint races and endurance formats.

The Maserati GT2’s journey of conquest is accelerating across European circuits. The car has already passed official testing for the ACI Sport Italian Gran Turismo Sprint Championship and has made a thrilling debut in the European Ultimate Cup Series, demonstrating not only its versatility but also its competitive spirit.

A New Chapter: Maserati GT2’s Expanding Racing Potential

The Maserati GT2 was initially developed to compete in the GT2 European Series by Pirelli, where it made headlines in 2024 with championship victories in the Am Class. Now, with the unveiling of the Endurance Pack, the Trident’s racing car is officially endurance-ready—extending its eligibility to longer and more demanding formats, including prestigious 24-hour events.

According to Maria Conti, Head of Maserati Corse: “We’re proud to offer our teams and gentleman drivers a car that delivers top-tier performance and cutting-edge technology. Expanding our eligibility to more competitions meets the desires of our passionate customers, and with the new Endurance Pack, we’re bringing the Trident to the world’s most iconic endurance races.”

Inside the Endurance Pack: Built for Long-Haul Glory

Crafted through meticulous testing and track development, the Maserati GT2 Endurance Pack is now available to racing teams seeking to push limits over extended distances. Whether it’s a 4-hour stint or a full 24-hour marathon, the package ensures the GT2 remains competitive, durable, and reliable under pressure.

Key Features of the Endurance Pack:

• Electroluminescent number panels mounted on the doors for clear identification
• Cabin UV lighting system to improve cockpit ergonomics during nighttime
• Brake bell system for optimized pit-stop speed and component durability

The components are made from lightweight and durable materials, preserving the car’s aerodynamic balance while enhancing its functionality during endurance events. Whether ordered as a full kit or à la carte, the Endurance Pack is a factory-approved upgrade that adapts to both new builds and existing Maserati GT2 units.

The Trident Shines in European Ultimate Cup Series

The GT2’s upgraded eligibility has already delivered results. In the opening round of the 2025 European Ultimate Cup Series, held at Le Castellet from March 28 to 30, the Maserati GT2 made a striking debut.

Racing under number 28 for TFT Racing, the car was driven by Patrick Charlaix and Jordan Boisson, who made an immediate impact. Charlaix took second place overall in Race 1 (UCS2 class), while Boisson claimed victories in Races 2 and 4. Charlaix followed up with another podium finish in Race 3, placing third. These results highlighted the GT2’s incredible pace, reliability, and agility across multiple race formats.

Revving Up for GT2 European Series and Italian GT Sprint

The 2025 racing season is just warming up. Next up is the GT2 European Series by Pirelli, which begins April 11–13 at Le Castellet. Maserati’s 2024 dominance in the Am Class has set the stage for a fierce comeback, this time with more teams, more cars, and new hardware in the form of the Endurance Pack.

The series will continue through Europe with stops at:

• Zandvoort (Netherlands) – May 16–18
• CrowdStrike 24 Hours of Spa (Belgium) – June 26–29
• Misano (Italy) – July 18–20
• Valencia (Spain) – September 19–21
• Barcelona (Spain) – October 10–12

Meanwhile, back in Italy, the ACI Sport Italian Gran Turismo Sprint Championship is now open to Maserati GT2 entries in the GT Cup class, thanks to new regulations that welcome non-single-make vehicles. Each of the four race weekends will include two 50-minute races plus a final lap, making the GT2 a strong contender for podium finishes and championship glory.

Maserati GT2: From Track Icon to Road Legend

Maserati’s growing success in motorsports feeds directly into its identity as a luxury performance brand. The GT2’s competitive DNA is shared with the Maserati GT2 Stradale, a road-legal variant powered by the formidable V6 Nettuno engine. Boasting 640 hp (471 kW), the GT2 Stradale is the most powerful Maserati internal combustion model ever sold, blending track-honed engineering with street-ready elegance.

This seamless connection between motorsport and production vehicles reinforces Maserati’s unique position in the global performance market—where design, technology, and Italian flair come together in perfect harmony.

Maserati’s Motorsport Vision: Luxury Meets Performance

From the Grecale SUV to the MC20 supercar and the all-electric Folgore range, Maserati is shaping the future of luxury mobility while remaining deeply rooted in racing tradition. The GT2 program, and the new Endurance Pack, underline Maserati’s promise to thrill both professional racers and gentleman drivers alike.

The House of the Trident’s latest motorsport efforts align perfectly with the Stellantis “Dare Forward 2030” plan, reflecting a bold commitment to innovation, performance, and sustainability in every sector.

Chinese electric vehicle giant BYD (Build Your Dreams) has smashed sales records in the UK, delivering 9,271 passenger cars in Q1 2025—surpassing its entire sales volume of 8,787 units in 2024. This explosive growth underlines BYD’s rapid ascent in one of Europe’s most competitive car markets.

Market Share Skyrockets

The Q1 performance marks a 625% increase over Q1 2024, a growth rate rarely seen in the UK auto sector. BYD’s market share has surged from just 0.45% in 2024 to 1.6% in Q1 2025, with March alone hitting 1.8%—a significant leap in only two years since the brand launched passenger vehicles in the UK.

SEAL U DM-i Leads Plug-in Hybrid Segment

Among the standout performers, the BYD SEAL U DM-i, a plug-in hybrid SUV, emerged as the best-selling model in the PHEV segment in March 2025, with 3,975 units registered in Q1. Simultaneously, the fully electric SEAL ranked seventh among the most popular EVs for the same month, with 2,521 units sold.

SEALION 7 Makes an Electrifying Entrance

Adding to its momentum, the arrival of the SEALION 7, launched in March. Built on BYD’s e-Platform 3.0 and equipped with the innovative Blade Battery, the SEALION 7 offers an all-electric range of up to 312 miles. With its dynamic SUV styling, spacious and tech-laden cabin, and impressive performance credentials, the SEALION 7 is already gaining popularity among UK drivers.

Leadership Speaks: Commitment to Value and Innovation

Steve Beattie, Sales and Marketing Director, BYD UK, said: I am incredibly proud of our latest achievement in the UK. Thanks to the tireless efforts of our team and retailer partners, we’ve shattered yet another sales record.

A Decade of Electrification in the UK

While passenger car division is still relatively new to British roads, the brand has deep roots in the UK’s clean transport movement. Since 2014, BYD has deployed over 2,500 fully electric buses in major UK cities. It has also contributed 1.8 GWh of battery energy storage to the national grid since 2016, further showcasing its dedication to sustainable mobility.

About BYD

Founded in 1995, BYD (Build Your Dreams) is a global high-tech powerhouse focused on electrification, innovation, and sustainable energy. The company operates across four major sectors: Automotive, Electronics, New Energy, and Rail Transit, with presence in over 70 countries. Backed by Warren Buffett, BYD is the world’s leading manufacturer of new energy vehicles (NEVs) and has committed to a zero-emissions future through innovations like the Blade Battery, DM-i Super Hybrid, and e-Platform 3.0.

Tata Motors Group, one of India’s leading automotive giants, has released its global wholesale figures for the fourth quarter of FY25. The group, which includes Jaguar Land Rover, reported a total of 3,66,177 units, marking a 3% year-on-year decline compared to Q4 FY24.

Commercial Vehicles Register a Modest Dip

The 3% drop of Tata Motors Group, compared to the same period last fiscal year. Despite market challenges, Tata Motors continues to be a key player in the global commercial vehicle landscape, with strong traction in markets like Africa, Southeast Asia, and the Middle East.

Passenger Vehicles Show a 6% Decline

The 6% decline in Tata Motors Group can be attributed to a combination of factors, including supply chain constraints and evolving consumer demand. However, Tata’s continued focus on EV adoption and innovation remains a bright spot in this category.

Jaguar Land Rover Delivers Positive Growth

In contrast to the group’s overall performance, Jaguar Land Rover (JLR) showed a 1% growth, posting global wholesales of 1,11,413 units for the quarter. The premium SUV brand continues to benefit from high demand for its luxury and performance-oriented offerings, particularly in North America and Europe.

A Mixed Quarter with Strategic Opportunities Ahead

While overall volumes dipped slightly, Tata Motors Group remains resilient amid global economic uncertainties and shifting consumer preferences. The company is expected to continue investing in EV technology, global expansion, and product innovation to drive growth in the upcoming quarters.

As Tata Motors gears up for FY26, key focus areas will likely include strengthening its EV lineup, expanding export markets, and enhancing its luxury segment through Jaguar Land Rover’s electrification strategy.

Skoda Auto has officially unveiled the Elroq vRS, the most powerful and dynamic version of its all-electric compact SUV, at Milan Design Week 2025. As the brand’s first EV to fully embrace the new Modern Solid design language, the Elroq vRS redefines electric performance and design in the compact SUV space.

Power Meets Precision: 340 PS, All-Wheel Drive, and Record Acceleration

At the heart of the Elroq vRS is a dual-motor AWD system delivering a total output of 340 PS (250 kW), making it the fastest accelerating Skoda production model to date. This electrified powerhouse sprints from 0 to 62 mph in just 5.4 seconds, with a top speed of 111 mph, blending sporty excitement with everyday usability.

An 84 kWh high-voltage battery (net capacity: 79 kWh) provides an impressive WLTP range of over 340 miles, while ultra-fast DC charging at up to 185 kW enables a 10–80% charge in around 26 minutes. Standard 11 kW AC charging covers a full recharge overnight.

Striking Presence with vRS Signature Styling

From the outside, the Elroq vRS exudes confidence and athleticism. Black accents, exclusive 21-inch Aero alloy wheels, and a high-gloss Tech-Deck Face with vertical LED “eyelashes” make an unmistakable first impression. As night falls, the LED Matrix beam headlights and animated Coming/Leaving Home light show add a futuristic flair.

Unique vRS elements—like the Hyper Green paint option, black roof rails, and full-width rear reflector—elevate the SUV’s visual aggression while maintaining Skoda’s signature practicality.

Driver-Focused Cabin with vRS Lounge Atmosphere

Inside, the Elroq vRS features the exclusive vRS Lounge Design Selection, combining black microsuede upholstery with lime green contrast stitching and carbon-look trim. The three-spoke heated sports steering wheel, stainless-steel pedals, and sport seats with massage, memory, and lumbar support create a premium, performance-focused ambiance.

The cockpit features a 13-inch infotainment display and 5-inch Digital Cockpit, both with vRS-specific graphics. A CANTON 12-speaker sound system (675 W), Phone Box with 15 W wireless charging, and four fast-charging USB-C ports complete the tech-rich interior. Practicality remains top-tier with a 470–1,580-litre boot, electrically operated tailgate, and clever features like a QR-coded virtual guide.

Refined Dynamics with Adaptive Chassis Control (DCC)

The Elroq vRS comes standard with a sports suspension, lowered by 15 mm at the front and 10 mm at the rear, supported by a recalibrated steering setup for a sharper response. Optional DCC adaptive chassis control unlocks up to 15 shock absorber parameters for customizable comfort and performance.

Skoda has also enhanced braking with two-piston front calipers, ensuring confident stopping power to match the increased performance. Drivers can also personalize their sound experience with selectable ‘Sport’ and ‘Futuristic’ drive sounds.

Advanced Safety and Smart Features, Standard

As Skoda’s tech flagship, the Elroq vRS comes packed with the latest Travel Assist system, featuring Adaptive Lane Assist, Predictive Cruise Control, Emergency Assist, Blind Spot Detection, and real-time swarm data. Also standard are Keyless Entry, Walk-Away Locking, and the Open-On-Approach function.

Skoda’s commitment to intelligent mobility continues with Remote Park Assist and Trained Parking via the MySkoda app, allowing drivers to control parking via smartphone from outside the vehicle.

Seamless Charging and Future Mobility with Power Pass

Skoda simplifies EV ownership with Power Pass, giving customers access to over 800,000 charging stations across Europe. Plug & Charge support enables effortless DC charging with automatic authentication.

Conclusion: The Elroq vRS Is Skoda’s Boldest EV Yet

With cutting-edge design, thrilling performance, and intelligent technology, the Elroq vRS isn’t just a high-performance EV—it’s the next evolutionary step in Skoda’s vRS legacy. As the fastest charging and quickest accelerating model in Skoda’s lineup, it offers a compelling blend of daily usability, sporty style, and eco-conscious innovation.

Unveiled at Milan Design Week 2025 amidst a fusion of nature, art, and mobility, the Elroq vRS showcases what the future of electric performance truly looks like.

Toyota Gazoo Racing (TGR) has once again ignited the passion of performance car enthusiasts by launching a partially upgraded Supra RZ Grade and introducing an exclusive Supra “A90 Final Edition.” These enhancements mark a new milestone in the Supra legacy, combining increased performance, superior driving dynamics, and refined aesthetics.

The Supra RZ Grade, a staple in Toyota’s high-performance lineup, has undergone substantial upgrades to ensure an exhilarating driving experience on both urban roads and racetracks. Meanwhile, the “A90 Final Edition,” limited to just 150 units in Japan, is positioned as the ultimate high-performance version of the Supra, featuring increased engine output, high-grip tires, and track-focused refinements.

Enhanced Supra RZ Grade: A More Integrated Driving Experience

The partially upgraded Supra RZ Grade, now available for sale, features significant improvements aimed at enhancing safety, stability, and driving pleasure. TGR has focused on four key aspects:

1. Superior Braking for Added Safety

• The front brakes now feature larger 18-inch Brembo brake discs, providing greater stopping power and enhanced durability.

2. Reinforced Body and Chassis Rigidity

• Strengthened rear underfloor brace structure for improved stability.
• Reinforced rubber mounts for the rear subframe, enhancing rigidity and durability.
• Stronger rubber bushings on front control arms for precise handling.
• Aluminum brackets on front and rear stabilizers to improve cornering performance.

3. Improved Suspension and Aerodynamics

• Modified camber angles for better grip and handling.
• Updated electronic damper settings for a smoother yet more responsive ride.
• Strengthened front stabilizer for enhanced body control.
• Addition of front wheel arch flaps and raised tire spats to optimize aerodynamics.
• New carbon-fiber ducktail rear spoiler, improving high-speed stability.

4. Sportier Interior and Design Upgrades

• Driver’s seat upholstered in Alcantara with GR embroidery.
• Red stitching on the shift knob (for the 6-speed manual transmission).
• Matte black wheels for a stealthy, aggressive look.

Supra “A90 Final Edition”: The Ultimate Performance Machine

The Supra “A90 Final Edition” is the epitome of power, precision, and exclusivity. Designed as a farewell tribute to the current-generation Supra, this model elevates performance to an entirely new level with track-focused enhancements and aggressive styling.

1. Power Boost and Performance Enhancements

• Engine output increased from 387 PS to 441 PS (324 kW).
• Torque raised from 500 Nm to 571 Nm, delivering enhanced acceleration and responsiveness.
• Optimized intake and exhaust systems, including a low-back-pressure catalyst and Akrapovic titanium muffler for an exhilarating exhaust note.

2. Advanced Cooling and Stability Features

• Strengthened radiator cooling fan and added sub-radiator for sustained high-performance driving.
• Enlarged cooling fins on the differential gear cover for heat dissipation.
• New carbon-fiber hood duct with a removable inner duct for airflow optimization.

3. Race-Inspired Chassis and Suspension

• Front cowl brace and luggage crossbar reinforced for extra rigidity.
• Rear subframe mounted with rigid aluminum mounts for better chassis stability.
• Michelin Pilot Sport Cup 2 high-grip tires (10 mm wider than the standard model) ensuring supreme cornering grip.
• Adjustable KW suspension system, allowing drivers to fine-tune handling for track or road conditions.
• Enhanced aerodynamics with carbon-fiber front spoiler, front canards, and a swan-neck carbon-fiber rear wing.

4. Exclusive Interior and Exterior Design

• RECARO Podium CF carbon-fiber full-bucket seats with Alcantara® seat pads.
• Steering wheel, door trim, and center console wrapped in premium Alcantara®.
• Red seatbelts and carbon-fiber scuff plates for a distinct sporty touch.

Pricing and Availability

The partially upgraded Supra RZ Grade is priced at ¥8,000,000 (approximately $54,000), available in 6-speed manual and 8-speed automatic variants.

The Supra “A90 Final Edition” comes with an exclusive price tag of ¥15,000,000 (around $101,000) and is offered solely with a 6-speed manual transmission.

Limited Availability Through Lottery

The “A90 Final Edition” will be allocated through a lottery system. Applications will be accepted at GR Garage locations across Japan from March 21 to April 13, 2025. Winners will be announced in May 2025.

Public Display at 2025 AUTOBACS SUPER GT Round 1

Both the Supra RZ Grade and “A90 Final Edition” will be showcased at the 2025 AUTOBACS SUPER GT Round 1 event, scheduled to take place at the Okayama International Circuit on April 12 and 13, 2025. Enthusiasts will get an up-close look at the new models in action.

Conclusion: A New Chapter in Supra’s Legacy

Since its 2019 rebirth under Akio Toyoda’s vision, the Toyota GR Supra has continuously evolved, pushing boundaries in the sports car segment. The partially upgraded Supra RZ Grade enhances everyday drivability, while the “A90 Final Edition” delivers the ultimate performance package, celebrating Supra’s heritage with an unforgettable driving experience.

For Supra fans, this is more than just a launch—it’s a celebration of speed, engineering, and passion. Whether you’re an owner or an admirer, the legacy of the Toyota Supra continues to captivate the automotive world.

The world of luxury automotive innovation witnessed a historic moment as the Mercedes-Benz CLA world premiered in Rome. Blending cutting-edge technology, efficiency, and a dynamic design philosophy, the CLA made a grand entrance at Villa Miani, with some of the most influential figures in music, fashion, film, and culture in attendance.

Rome: The Perfect Backdrop for a Historic Unveiling

With its rich cultural heritage, artistic grandeur, and modern flair, Rome provided the ideal setting for the global debut of the all-new Mercedes-Benz CLA. The launch event wasn’t just a car reveal—it was a spectacular celebration of intelligence, performance, and emotion, mirroring the innovative spirit of the CLA itself.

“The grand unveiling of the new CLA in Rome—a city that mirrors the iconic and enduring legacy of Mercedes-Benz—was far more than just a vehicle debut. It signifies the dawn of a new chapter for both Mercedes-Benz and its customers. The CLA is the most advanced and efficient model we have ever created, redefining automotive intelligence and sustainability.”

— Ola Kaellenius, CEO, Mercedes-Benz Group AG

A Star-Studded Premiere

The unveiling was nothing short of a cinematic experience. Villa Miani, with its stunning hilltop views over Rome, played host to a diverse lineup of global celebrities and creative influencers. The guest list included music sensation Camila Cabello, actor Lucien Laviscount, British footballer Romeo Beckham, rapper Central Cee, actress Peyton List, Jacob Bertrand, Will.i.am, Ice Spice, and renowned designer Colm Dillane.

The event’s climax came when Mercedes-Benz surprised guests with a mesmerizing live performance from South African rising star Tyla, adding an extra layer of excitement to the already dazzling night.

A Bold Step into the Future: The ‘Class of Creators’ Collaboration

During the event, Mercedes-Benz announced a revolutionary cultural collaboration, ‘Class of Creators,’ featuring five unique partnerships from diverse creative fields.

The initiative brings together some of the world’s most innovative minds, including GRAMMY-nominated rapper Ice Spice, Swedish interior designer Gustaf Westman, and fashion visionary Colm Dillane (Kid Super). Additionally, gaming giant League of Legends and legendary toy brand Hot Wheels join the initiative, each incorporating the all-new CLA into their creative expressions. These collaborations will produce artistic interpretations of the CLA, which will be unveiled throughout the year at exclusive global events.

A Showstopping CLA Experience

The world premiere of the Mercedes-Benz CLA was not just about unveiling a car—it was about creating an unforgettable experience. Attendees were immersed in a visually stunning, theatrical spectacle inspired by Italy’s artistic heritage. As the music and choreography gave way, the spotlight fell on the true star of the evening: the all-new CLA, elegantly positioned against the night-lit Roman skyline.

The All-New CLA: A Technological Masterpiece

The latest Mercedes-Benz CLA redefines sophistication, seamlessly integrating cutting-edge technology, comfort, and sustainability. The model introduces a revolutionary Mercedes-Benz Operating System (MB.OS), an AI-enhanced interface that elevates the in-car experience. For the first time in the automotive industry, it integrates AI technology from Microsoft and Google, ensuring intuitive and personalized interactions.

Unmatched Performance & Efficiency

The all-electric Mercedes-Benz CLA showcases a state-of-the-art 800-volt electric architecture, dramatically reducing charging times. The CLA 250+ with EQ Technology offers an impressive range of up to 792 km, while its advanced battery chemistry allows it to recharge up to 325 km in just 10 minutes at high-speed DC charging stations. Later in the year, the Mercedes-Benz CLA will also introduce a 48-volt hybrid variant, delivering an optimal blend of performance and efficiency.

Revolutionary Design & Sustainability

The CLA’s design philosophy is a perfect fusion of aesthetics and functionality. It features a striking illuminated radiator grille and star-shaped daytime running lights, adding a futuristic flair to its already dynamic presence. Inside, the MBUX Superscreen dominates the cabin, extending across the dashboard for an immersive digital experience. Inspired by the serenity of a Zen garden, the interior reflects a minimalist yet luxurious approach to design.

Sustainability is at the heart of the Mercedes-Benz CLA’s design. The vehicle boasts a 40% reduction in carbon footprint compared to its predecessor, utilizing four times more recycled materials in its thermoplastics. Its seats incorporate layers of recycled materials, and the floor coverings are crafted from 100% Econyl yarn, showcasing Mercedes-Benz’s commitment to eco-conscious luxury.

A New Era for Mercedes-Benz

With the unveiling of the all-new CLA, Mercedes-Benz has once again set new industry benchmarks. This isn’t just a car; it’s a symbol of innovation, intelligence, and efficiency. As the first model in a new wave of future-ready vehicles, the CLA represents the brand’s vision of sustainable luxury, cutting-edge technology, and performance-driven design.

From the breathtaking launch event in Rome to the groundbreaking features of the CLA, Mercedes-Benz has proven that the future of automotive excellence is here—and it’s electrifying.

Kia has once again demonstrated its leadership in design and technological innovation by securing four prestigious awards at the 2025 iF Design Awards. These victories highlight Kia’s commitment to blending cutting-edge aesthetics with user-centric functionality across multiple domains.

Kia’s 2025 iF Design Awards Victories

The globally recognized iF Design Awards honor outstanding achievements in various design disciplines, and Kia has been recognized in four distinct categories:

• Kia EV3 – Winner in the Automobiles Category
• CES 2024 Booth Design (A Place of Inspiration) – Winner in the Trade Fair Category
• CES 2024 Film (A Place of Inspiration) – Winner in the 3D Digital Animation Category
• Kia Mobile App UI/UX – Winner in the Mobile Application UI Design Category

The iF Design Awards reinforce Kia’s focus on user experience, digital engagement, and groundbreaking vehicle design, solidifying its reputation as a global leader in innovation.

Kia EV3: A Game-Changer in Electric Mobility

The Kia EV3 was named the winner in the Automobiles Category, recognizing its futuristic aesthetics and advanced design elements. As a compact all-electric SUV, the EV3 embodies Kia’s ‘Opposites United’ philosophy, integrating bold geometric lines with a highly functional interior.

The EV3’s thoughtful design maximizes space, accessibility, and personalization, making it an attractive option for modern electric vehicle enthusiasts. Its innovative approach to sustainability, using eco-friendly materials, further strengthens Kia’s commitment to responsible mobility.

Kia Design Team on the EV3’s Success

It brings immense pride and joy to the Kia team to receive the 2025 iF Design Award in the Automobiles category for the EV3. This recognition holds even greater significance, following the Kia EV9’s prestigious win in 2024,” expressed Karim Habib, Head of Kia Global Design.

“The EV3’s strong architectural graphics, faceted surfaces, and emotional yet logical design philosophy make it a standout. Additionally, its use of our 10 sustainable material solutions ensures an environmentally responsible approach to mobility.”

Design Innovation Beyond Vehicles: Kia’s Wins at CES 2024

Kia’s excellence in design extends beyond automobiles, as demonstrated by its two wins at CES 2024, the world’s most influential tech event.

CES 2024 Booth Design (Trade Fair Category)

Kia’s booth at CES 2024, titled ‘A Place of Inspiration’, was recognized in the Trade Fair Category for its immersive and interactive design. The exhibit showcased Kia’s Platform Beyond Vehicles (PBVs) concept through four lifestyle zones: Park, City, Home, and Factory.

This engaging booth layout allowed visitors to explore how Kia’s PBVs will redefine mobility with adaptable and customizable vehicle solutions tailored to diverse user needs.

CES 2024 Film (3D Digital Animation Category)

Kia’s exhibition film, also titled ‘A Place of Inspiration’, won in the 3D Digital Animation Category. This visually stunning film provided an in-depth look at Kia’s PBV vision, creatively demonstrating how these vehicles will revolutionize daily life.

The film’s recognition follows Kia’s previous Red Dot Design Award win, further cementing its reputation for excellence in brand communication and visual storytelling.

Kia Mobile App: Setting a New Standard in UI/UX Design

The Kia Mobile App secured a win in the Mobile Application UI Design Category, highlighting Kia’s focus on digital innovation and seamless customer experience.

The app provides an intuitive, user-friendly interface that integrates multiple services, offering customers easy access to Kia’s vehicle features and ownership solutions. By streamlining functionality and enhancing user interaction, Kia has set a new benchmark for mobile applications in the automotive industry.

Why Kia’s 2025 iF Design Awards Matter

Winning an iF Design Award is a significant accomplishment, given its rigorous selection process and global prestige. Established in 1954, the iF Design Awards celebrate outstanding design achievements across various industries, recognizing only the most innovative and impactful contributions.

Kia’s four victories reaffirm its dedication to pushing the boundaries of automotive and digital design, while also strengthening its global brand identity. Each award-winning entry is showcased on www.ifdesign.com and the iF Design App, ensuring worldwide recognition of Kia’s accomplishments.

Kia’s Vision: Pioneering the Future of Design

With these four prestigious wins, Kia continues to lead in automotive and digital design innovation. From groundbreaking vehicle concepts to immersive digital experiences, Kia is redefining mobility, sustainability, and user engagement.

By focusing on design excellence, cutting-edge technology, and customer-centric experiences, Kia is not only shaping the future of transportation but also setting new industry standards for innovation.

As the automotive landscape evolves, Kia’s commitment to progressive, human-centered design ensures that it remains at the forefront of change, delivering solutions that enhance both mobility and everyday life.