Volvo Cars has marked a significant milestone in its electrification journey as production of the EX30 electric SUV officially begins at the company’s advanced manufacturing facility in Ghent, Belgium. The move only strengthens Volvo’s commitment to the European electric vehicle (EV) market, which reflects its strategic agility and global sustainability ambitions.
Launched in late 2023, the Volvo EX30 has rapidly become one of Europe’s best-selling electric vehicles in 2024. Its appeal lies in its compact size, premium Scandinavian design, and compelling price point, making it a favorite among urban commuters and environmentally conscious drivers alike. The new production milestone is a testament to the model’s popularity and Volvo’s responsiveness to strong market demand.
Strengthening EV Presence in Europe
The start of production at the Ghent plant also supports Volvo’s ambition to become a fully electric carmaker by 2030 and to reach net-zero greenhouse gas emissions by 2040. By producing the EX30 in Europe, Volvo is not only reducing logistical emissions but also aligning with the European Union’s broader sustainability and industrial competitiveness goals.
EUR 200 Million Investment in Ghent
To accommodate the EX30, Volvo has invested approximately EUR 200 million in upgrades to the Ghent facility. These enhancements include the installation of nearly 600 new or refurbished robots, a new battery pack assembly line, an extended battery hall, and a dedicated door production line. Additionally, a brand-new modular EV platform has been integrated into the plant, paving the way for flexible production capabilities.
This investment also brings tangible benefits to the local economy. Around 350 new jobs have been created, increasing the plant’s total workforce to nearly 6,600 employees. The facility, which first opened in 1965, remains Belgium’s only fully developed automotive manufacturing site and continues to play a central role in Volvo’s European operations.
A Showcase of Manufacturing Agility
The plant’s flexibility and innovation were key in halving the standard industrialization time, allowing the EX30 to hit European roads sooner. The factory’s rapid shift toward high-volume EV production positions it as a cornerstone in Volvo’s green transformation. The remarkable achievement was made possible through close collaboration across departments and exemplifies Volvo’s ability to swiftly adapt its global production.
Diversified Global Manufacturing Footprint
The addition of the EX30 to Volvo’s European manufacturing capabilities exemplifies its diversified global production strategy. Alongside the Ghent plant, Volvo manufactures electric and hybrid vehicles at its facilities in Torslanda (Sweden), South Carolina (USA), and multiple locations across China, including Chengdu, Daqing, and Taizhou. A new production site is also under development in Slovakia.
This multi-regional manufacturing approach gives Volvo the agility to adapt to local markets, maintain production resilience, and reduce supply chain risks. In 2024 alone, the Ghent plant produced over 186,000 vehicles, including fully electric models such as the EX40 and EC40, and hybrid versions of the XC40 and V60.
EX30 Cross Country Coming Soon
Volvo’s Ghent facility isn’t stopping with the standard EX30. Later in 2025, production will begin for the EX30 Cross Country, a more rugged variant designed for adventure-ready customers seeking extra ground clearance and enhanced off-road styling. This addition will further diversify Volvo’s small SUV offering and attract a broader customer base.
Volvo’s Electrification Momentum in 2024
Volvo’s success with the EX30 is part of a larger trend. These results underline the brand’s strong momentum in the transition to electrified mobility. Backed by innovation, investment, and a clear strategic vision, Volvo continues to expand its EV lineup and manufacturing footprint. The EX30’s production in Europe symbolizes not just the company’s present success, but its readiness to lead the premium electric vehicle market in the years ahead.
A Purpose-Driven Future
As Volvo Cars continues toward its goal of becoming a fully electric brand, the EX30 stands out as a pivotal model. It represents the brand’s promise: “For life. To give people the freedom to move in a personal, sustainable and safe way.” With its compact size, forward-thinking features, and now European-made credentials, the EX30 perfectly captures the essence of this mission. Volvo is delivering on promises of electrification, innovation, regional investment, and sustainable mobility.
Conclusion
With EX30 production now officially underway in Belgium, Volvo Cars has taken a major step in solidifying its leadership in the European electric vehicle space. This compact, stylish, and affordable EV is not only helping Volvo redefine the small SUV segment but is also strengthening the brand’s connection to local markets and customers.
As production scales up and the EX30 Cross Country enters the mix, Volvo’s commitment to electric innovation, sustainable manufacturing, and global growth is clearer than ever.