Maruti Suzuki Grand Vitara Continues to ‘RULE EVERY ROAD’; Clocks Fastest 2 Lakh Unit Sales in Mid-SUV Segment Achieving Unprecedented Milestones
Maruti Suzuki India Limited proudly announces that the Grand Vitara has set a new benchmark in the mid-SUV segment, surpassing the 2-lakh sales milestone in just 23 months since its launch. This remarkable feat marks the Grand Vitara as the fastest mid-size SUV to achieve this milestone, reflecting its immense popularity and acceptance in the market.
A Year of Unmatched Success
The Grand Vitara achieved its first 1 lakh unit sales milestone within a year, a testament to its strong market presence and consumer appeal. The SUV’s success is driven by its robust performance, advanced technology, and stylish design, which have resonated well with customers across India.
Demand for Strong Hybrid and S-CNG Variants
The demand for the Strong Hybrid and S-CNG variants of the Grand Vitara has been particularly high. These variants embody Maruti Suzuki’s commitment to sustainable mobility solutions, offering high fuel efficiency and reduced carbon emissions. The Strong Hybrid technology, in particular, has been a game-changer in the mid-SUV segment, providing an eco-friendly driving experience without compromising on performance.
Celebrating a Milestone
Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed his delight at this achievement:
The Grand Vitara has transformed its segment by encouraging customers to adopt sustainable choices through the Strong Hybrid technology. Additionally, the ALLGRIP technology has struck a chord with SUV enthusiasts, advancing our mission to champion clean mobility solutions while providing an exhilarating driving experience. This truly embodies Grand Vitara’s philosophy of ruling every road.
With a market share of 12% in Q1 FY24-25, the Grand Vitara has solidified Maruti Suzuki’s credentials in the highly competitive mid-SUV segment. It has played a crucial role in growing the segment, attracting a diverse range of customers looking for a blend of performance, style, and sustainability.
Leading the Way in Green Technology
Maruti Suzuki has taken a leading role in embracing green fuel and hybrid technology, marking significant strides towards sustainable automotive solutions. The Grand Vitara exemplifies this commitment with its innovative powertrain options, including the Strong Hybrid and S-CNG technology.
Compelling Campaigns for a Sustainable Future
To highlight the capabilities of its Strong Hybrid Technology, Maruti Suzuki launched an impactful campaign titled “IT’S UNBELIEVABLE. IT’S STRONG HYBRID” in Q1 FY24-25. The campaign showcased the extraordinary real-world benefits of the Strong Hybrid Technology, emphasizing its relevance for today’s ever-evolving customers. A standout feature of the campaign was a remarkable journey of over 1200 km on a full tank, demonstrating the efficiency and performance of the Grand Vitara’s Strong Hybrid Technology.
Designed to Dominate Every Road
The Maruti Suzuki Grand Vitara is engineered to excel in all driving conditions. It combines exciting performance with distinctive style, commanding presence, and multiple powertrain options. The legendary Suzuki ALLGRIP SELECT technology encourages customers to explore off-road adventures with confidence. Premium features such as a 22.86cm (9”) Smart Play Pro+ entertainment system, Head Up Display, 360 View Camera, Wireless Charging Dock, panoramic sunroof, ventilated seats, Clarion® Premium Sound System, and PM 2.5 Air Cabin Filter make the Grand Vitara the ideal choice for discerning customers.
Commitment to Safety
The Tyre Pressure Monitoring System and the newly introduced Acoustic Vehicle Alerting System (AVAS) in the Strong Hybrid variant enhance safety. Additionally, it is the only premium CNG SUV to offer a 6-airbag variant, providing customers with an added layer of protection.
A Testament to Excellence
The latest benchmark of 2 lakh unit sales is a strong testament to the Grand Vitara’s appeal and the trust that customers place in Maruti Suzuki. The Grand Vitara continues to ‘RULE EVERY ROAD’ with its blend of performance, technology, and sustainability, setting new standards in the mid-SUV segment.
As Maruti Suzuki celebrates this milestone, it remains committed to delivering innovative and eco-friendly mobility solutions that cater to the evolving needs of its customers. The Grand Vitara’s success story is a reflection of the brand’s dedication to excellence and its vision for a sustainable future.