Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has announced its total sales figures for June 2024. The company registered a total of 9,776 units sold, encompassing both domestic and export markets.
In June 2024, Honda Cars total sales reached 9,776 units. This figure includes domestic sales of 4,804 units and exports of 4,972 units. Despite challenging market conditions, Honda Cars India has managed to maintain robust sales through strategic promotional campaigns and a focus on retail maximization.
Domestic and Export Sales Breakdown
Domestic Sales: 4,804 units
Exports: 4,972 units
This balanced sales performance reflects Honda’s strong market presence and adaptability to varying market demands.
Management’s Perspective
Mr. Kunal Behl, Vice President of Marketing & Sales at Honda Cars India Ltd., shared his thoughts on the sales performance for June 2024:
The market conditions have posed significant challenges in generating new demand. To counter this, we launched exciting promotional campaigns in June, aiming to enhance the purchasing experience and boost retail sales. On the export front, we achieved continued growth, representing a major milestone for the company.
Comparative Analysis with June 2023
When compared to June 2023, HCIL’s sales figures show a dynamic shift:
June 2023 Domestic Sales: 5,080 units
June 2023 Exports: 2,112 units
The 2024 sales reflect a notable increase in exports, showcasing Honda’s strategic emphasis on international markets.
About Honda Cars India Ltd.
Honda Cars India Ltd. (HCIL) was established in December 1995 with a mission to provide advanced car models and technologies to Indian customers. The corporate office is located in Greater Noida, UP, and the state-of-the-art manufacturing facility is situated in Tapukara, District Alwar, Rajasthan.
Honda’s models are renowned for their advanced design, durability, reliability, safety, and fuel efficiency. The company boasts a strong sales and distribution network across the country, ensuring comprehensive market coverage and customer service.
Honda Auto Terrace
Beyond new cars, Honda Cars India offers a one-stop solution for buying and selling pre-owned cars through Honda Auto Terrace. This service provides Honda Certified Pre-owned cars, ensuring quality and peace of mind for pre-owned car buyers across the country.
Conclusion
Honda Cars India Ltd. continues to demonstrate resilience and growth in both domestic and export markets. With strategic promotional campaigns and a focus on customer satisfaction, HCIL maintains its position as a leading manufacturer of premium cars in India. The significant leap in export sales further solidifies Honda’s commitment to expanding its global footprint.