Great Wall Motors (GWM) showcased their limited edition ORA 03 GT automotive prowess at the Festival Interlagos in Brazil, one of the country’s most significant automotive events. This special edition vehicle is now available for pre-order through various channels, including e-commerce platforms, the official GWM website, and user channels.
A Standout at Festival Interlagos
At this prestigious event, GWM introduced the limited edition ORA 03 GT, dubbed “Cinza Zenith” (Zenith Gray), a name that encapsulates both elegance and modernity. The term “Cinza” (gray) reflects the futuristic and minimalist design of electric vehicles, while “zenith” (the highest point) symbolizes the pinnacle of achievement in the electric vehicle industry. This unique combination of words perfectly embodies the refined aesthetics and advanced technology that the ORA 03 GT represents. The “Cinza Zenith” exudes a sense of calm and strength on the road, representing the harmonious blend of technology and nature.
Festival Interlagos holds deep cultural and economic significance in Brazil. As the most influential automotive cultural festival in the country, it provides an excellent stage for global automotive brands to introduce their latest technologies and designs. This year, the festival attracted over 50,000 participants, all eager to witness the latest innovations in the automotive world.
A Fashion-Forward Collaboration
The collaboration between GWM and Approve marks a first in Brazil, where a leading automotive manufacturer partners with a streetwear brand. This innovative partnership has been met with enthusiasm, particularly among the younger demographic, and has garnered significant attention on social media.
Diego Fernandes, Chief Operating Officer of GWM Brazil, expressed pride in this groundbreaking collaboration, stating, “This series marks the first collaboration between a Brazilian automotive manufacturer and a streetwear brand.
Guilherme Veloso, Approve’s partner and creative director, who is also an avid owner of a HAVAL H6, shared his excitement about the collaboration. The ORA 03 GT is a highly unique electric vehicle, embodying the youthful, confident, positive, and fun spirit that our brand also represents,” he remarked.
Luxury SUVs on Display: TANK 300 and WEY 07
In addition to the ORA 03 GT, GWM also showcased the TANK 300 PHEV and WEY 07, two luxury SUVs that promise to make a significant impact on the Brazilian market. The TANK 300 PHEV, set for launch in Brazil in the first half of 2025, has already caught the attention of local automotive media. A journalist from the renowned media outlet R7 noted that the TANK 300 is poised to become a formidable competitor to the Toyota Prado, which has long been a benchmark in this segment.
The WEY 07, representing GWM’s first luxury SUV model to enter the Brazilian market, will be launched next year. This model, equipped with an advanced plug-in hybrid system, combines energy efficiency with exceptional performance, making it suitable for both urban adventures and long-distance road trips. Its introduction is expected to generate considerable excitement among Brazilian consumers.
GWM’s Commitment to Brazil
GWM remains dedicated to strengthening its presence in the Brazilian market, with a core focus on customer service. By introducing models and technologies tailored to local needs and continuously optimizing sales and after-sales services, GWM aims to meet the growing demand for high-quality vehicles in Brazil. This strategy will not only satisfy consumer expectations but also solidify GWM’s position as a key player in the South American automotive market.
The limited edition ORA 03 GT and the upcoming launches of the TANK 300 and WEY 07 underscore GWM’s commitment to innovation and excellence, as they continue to expand their footprint in Brazil.