The showcase highlights Audi’s rise to the upper mid-size range with the Audi 100, a model that established the brand’s reputation for innovation and engineering excellence. Audi Tradition celebrates a remarkable chapter in automotive history with a new exhibition at the Audi Forum Neckarsulm. Running until April 30, the exhibition features 17 exhibits spanning eight generations of the C model series, beginning with the pioneering Audi 100 from 1968.
The Evolution of the Audi 100: A Legacy of Innovation
Throughout its four model generations, the Audi 100 earned widespread acclaim, securing the prestigious Golden Steering Wheel award five times, the “Car of the Year” title twice, and the “World Car of the Year” award once. Its success is further underscored by the sale of 3.2 million units worldwide.
The introduction of the first Audi 100 in 1968 was a bold move that nearly didn’t happen. At the time, Volkswagenwerk AG had taken over Auto Union GmbH and prohibited the Ingolstadt-based company from developing new models. However, Ludwig Kraus, then Technical Director of Auto Union, defied this directive and secretly worked on a mid-range vehicle, recognizing it as a vital step toward Audi’s long-term survival. His determination paid off when Volkswagen ultimately approved the project, leading to the launch of the Audi 100 in 1968.
The model’s popularity quickly exceeded production capacity in Ingolstadt, prompting Audi to move manufacturing to the Neckarsulm plant in 1970. The first-generation Audi 100 saw an impressive 800,000 units sold. The subsequent three generations continued to solidify Audi’s commitment to “Vorsprung durch Technik” with groundbreaking advancements, including a fully galvanized body, improved aerodynamics, and highly efficient engines.
Audi A6: Continuing the Legacy
Since 1994, the A6 has carried forward the legacy of the Audi 100, building on its foundation with cutting-edge technology and premium craftsmanship. The exhibition in Neckarsulm features nine variants of the Audi 100 and eight of the Audi A6, providing visitors with an in-depth look at the evolution of Audi’s upper mid-size segment. A particular highlight is the inclusion of the 2024 Audi RS 6 Avant GT, a high-performance model that epitomizes Audi’s blend of sportiness and everyday usability.
Looking Ahead: The Next Chapter in Audi’s Story
The exhibition celebrates the rich history but also looks toward the future. Audi unveils the ninth-generation Audi A6 Avant on March 4 at 2 p.m., continuing the legacy of technical excellence and superior driving dynamics.
For Audi enthusiasts and automotive history buffs, the exhibition at Audi Forum Neckarsulm offers a rare opportunity to explore the evolution of one of the industry’s most influential model series. Visitors can witness firsthand how it paved the way for the modern A6 and how both models have left an impact on the automotive world.
With a legacy spanning nearly six decades, the Audi 100 and A6 remain shining examples of Audi’s relentless pursuit of innovation, design, and performance. The exhibition at Audi Forum Neckarsulm is a fitting tribute to these iconic models and a testament to their enduring influence in the automotive industry.