Audi Q6L e-tron Set to Steal the Spotlight at Auto Expo China 2024, Unveiling on April 25th
Audi is gearing up to unveil its Q6L e-tron and all-electric lineup for the world’s largest automotive market. With this initiative, the brand adorned with the four rings aims to fortify its foothold for sustained success in the region. Among the anticipated highlights at the exhibition will be the global debut of the Audi Q6L e-tron, slated for production at the new Audi FAW NEV Company factory in Changchun. Additionally, Audi will use platforms like Volkswagen’s Group Night and its press conference on opening day to delineate its roadmap for further electrifying its portfolio in China.
As the curtains rise on Auto China 2024 on April 25, Audi is poised to captivate audiences with a lineup of new models that will undoubtedly make a bold statement. Each vehicle and variant featured at the Audi booth will underscore the company’s unwavering dedication to catering to the unique needs of the Chinese market. Moreover, the entire fleet on display will be fully electric, reaffirming Audi’s steadfast commitment to addressing the surging demand for new energy vehicles in China.
The grand reveal of the exterior of the new Q6L e-tron is eagerly anticipated at the Volkswagen Group Night on April 24. Following this exciting preview, the Q6L e-tron will make its debut at Auto China from April 25 to May 4, marking its first appearance alongside the Q5 e-tron RS edition, specifically tailored for the Chinese market. Adding to the anticipation, the SQ6 will also make its inaugural appearance in the country.
The highlight of the event will be the main press conference at the Audi booth on April 25 at 9:40 a.m. Audi CEO Gernot Dollner will lead the presentation, joined by representatives from Audi’s esteemed Chinese partners, FAW and SAIC. Furthermore, the press day will feature the presence of Johannes Roscheck, the newly appointed president of Audi China, adding to the significance of the occasion.
The introduction of the Q6L e-tron heralds the debut of the new PPE platform in China. Audi FAW NEV Company is gearing up to commence production of three PPE-based models from the Audi Q6 e-tron and Audi A6 e-tron lineups for the Chinese market by the end of 2024. The new plant has already initiated pre-series production, signaling the beginning of a new era. It is exclusively dedicated to the manufacturing of all-electric Audi vehicles for the Chinese market, marking a significant milestone as the first Audi plant dedicated solely to electric vehicle production.
Moreover, it sets a precedent for smart production, embracing digitalization, efficiency, and sustainability as its guiding principles. In addition to the new plant, Audi has a robust electrification strategy tailored specifically for China. The brand boasts a comprehensive and expanding lineup of battery-electric models within the country. Coupled with a selection of localized combustion-engine models, Audi is optimally positioned to meet the diverse needs of its broad customer base. Collaborating with two local partners enables Audi to capitalize on growth opportunities and expedite its electrification initiatives.
The local Audi portfolio is meticulously crafted to address the unique demands of the Chinese market. AUDI AG operates through its subsidiary Audi China in Beijing, the joint venture FAW-Volkswagen headquartered in Changchun, SAIC Volkswagen in Shanghai, and the newly established production facility in Changchun under the joint venture Audi FAW NEV Company Ltd. Through the two-partner strategy implemented in 2021, Audi now offers its most extensive model lineup in China to date. Furthermore, Audi is poised to introduce new battery-electric models through an expanded partnership with SAIC, fortifying its position for sustained success in the Chinese market.