Maruti Suzuki India Limited (MSIL) has announced that the Electronic Stability Program+ (ESP) will now be a standard feature across its entire passenger vehicle lineup.
ESP (Electronic Stability Program) will now be a standard feature across its entire passenger vehicle lineup of Maruti Suzuki India Limited (MSIL). This latest addition includes the Alto K10 and S-Presso, making this crucial safety technology available across all Maruti Suzuki models. Importantly, the company has introduced this feature without increasing the prices of these models, highlighting its commitment to customer safety and value.
ESP: A Commitment to Enhanced Safety
The decision to equip all Maruti Suzuki vehicles with ESP underscores the brand’s dedication to making advanced safety features accessible to all. ESP is a technology designed to enhance driving stability and prevent skidding, offering drivers greater control and confidence on the road. This move aligns with Maruti Suzuki’s mission to democratize advanced automotive technology, ensuring that safety is a priority for every customer, regardless of the vehicle model.
Statement from Maruti Suzuki
Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, commented on the introduction of ESP as a standard feature, stating, “The addition of Electronic Stability Program as a standard feature across the Maruti Suzuki product portfolio* aligns with our endeavor to democratize advanced features and significantly increases the value proposition of our vehicles.
Understanding Electronic Stability Program
ESP is a critical safety system that helps prevent a vehicle from skidding and losing control. By integrating multiple technologies such as the Anti-lock Braking System (ABS), Traction Control System (TCS), and Stability Control (SC), ESP works to maintain the vehicle’s intended path. It uses a range of sensors to monitor the vehicle’s movement, and if it detects a deviation from the driver’s intended course, the system intervenes by applying brakes to individual wheels and reducing engine power to correct the vehicle’s trajectory.
Comprehensive Safety Suite
In addition to ESP, Maruti Suzuki’s vehicles come equipped with a range of standard safety features, including dual front airbags, ABS with EBD, reverse parking sensors, engine immobilizer, HEARTECT platform, and a collapsible steering column. These features collectively contribute to making Maruti Suzuki vehicles some of the safest on Indian roads.
Conclusion
Maruti Suzuki’s decision to include ESP as a standard feature across its passenger vehicle lineup, including popular models like the Alto K10 and S-Presso, represents a significant step forward in vehicle safety. By making this advanced safety technology accessible to all customers without any price hike, Maruti Suzuki continues to prioritize the well-being of its customers while offering exceptional value in its vehicles. This move not only enhances the safety of Maruti Suzuki cars but also sets a new standard in the Indian automotive industry.