Great Wall Motors (GWM) recently held a significant launch event in Montevideo, the capital of Uruguay, under the theme “Hello Tomorrow.” The event marked a major milestone for GWM as it introduced its new brand philosophy and youthful image to the Mercosur market.
GWM launch featured the debut of four key brands—TANK, ORA, HAVAL, and POER—highlighting the company’s robust product capabilities and advanced technological innovations. A total of 141 guests, including media representatives, investors, and key opinion leaders (KOLs) from Uruguay, Paraguay, and Argentina, attended the event, making it a notable success.
Strategic Partnership with Santa Rosa Group
GWM’s entry into the Mercosur market is backed by a strategic partnership with the influential Santa Rosa Group, which operates in Uruguay, Paraguay, and Argentina. This collaboration aims to provide consumers in these regions with a new experience in intelligent, safe, and eco-friendly automotive technology. This partnership enables GWM to leverage Santa Rosa’s extensive industry network and resources to establish a strong presence in the region.
Omar Daneri, CEO of Santa Rosa Group in Uruguay, expressed his enthusiasm about the collaboration: “The GWM brand, known for its ‘clean, safe, and intelligent’ positioning, is dedicated to offering users futuristic and technologically advanced products that feature ‘new energy vehicles, five-star safety standards, and innovative user experiences.’ We are excited to partner with GWM, as both our companies share a commitment to continuous innovation. Together, we will bring the most intelligent, technologically advanced, and safest products to consumers in the region.”
Product Experience and Test Drives
The second day of the event allowed 111 media representatives to experience all vehicles firsthand through various test drive routes. The test drives showcased the superior performance and handling of the vehicles, leaving a lasting impression on the participants. An Auto blog reporter who test-drove the TANK 300 remarked, “The TANK 300’s design is striking, and it is equipped with numerous comfort and safety features. The driving experience is exceptional, making it an outstanding off-road vehicle capable of handling any terrain.”
Commitment to the Mercosur Market
The launch event in Uruguay underscores GWM’s strong commitment to expanding its presence in the Mercosur market. With a focus on delivering high-quality, high-performance automotive products, GWM aims to meet the growing demands of consumers in Central and South America. The company’s entry into this market is a significant step towards establishing itself as a leading player in the global automotive industry.
As it continues to introduce innovative and advanced vehicles in the region, consumers can expect a new era of intelligent, safe, and sustainable driving experiences. The partnership with Santa Rosa Group further solidifies GWM’s position, ensuring that the company remains at the forefront of automotive technology and innovation in the Mercosur market.