Mahindra honoring the Indian Farmers

Honoring the Legacy: Mahindra Pays Tribute to All Swaraj Tractor Owners and Indian Farmers

Swaraj Tractors, a proud member of the Mahindra Group, kicks off its nationwide van campaign titled ‘Josh Ka Swaran Utsav’ by Celebrating 50 years of relentless dedication and service. This jubilant event, coinciding with the brand’s Golden Jubilee, is not only a celebration of Swaraj’s achievements but also a heartfelt tribute to the backbone of Indian agriculture – the farmers. The campaign serves as a platform to introduce Swaraj’s latest range of tractors, aptly named ‘Naya Swaraj’, aiming to foster stronger bonds with farmers across the nation.

Symbolizing half a century of excellence, the ‘Josh ka Swaran Utsav’ campaign sets off on an extensive journey across the country, commencing from North India. This initiative serves as a dynamic avenue for direct interaction with farmers, spreading awareness about the brand’s new offerings – Naya Swaraj.

The campaign promises a slew of engaging activities, including tractor rallies, customer meets, and interactive sessions, bringing together Swaraj‘s sales team, local farmers, channel partners, and influencers. With enthusiastic participation expected, the initiative aims to directly connect with over 50,000 customers, fostering deeper relationships with the farming community.

The ceremonial flag-off of the ‘Josh ka Swaran Utsav’ campaign took place at Swaraj’s historic manufacturing plant in Mohali. Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., emphasized the significance of the celebration, acknowledging the indispensable role of farmers in Swaraj’s journey. He reiterated the brand’s commitment to serving and empowering farmers across India.

Harish Chavan, CEO – Swaraj Division, Mahindra & Mahindra Ltd., expressed gratitude towards the unwavering trust and loyalty of Swaraj’s customers. He reiterated that the ‘Josh ka Swaran Utsav’ campaign is a heartfelt gesture to recognize and appreciate farmers for their invaluable contribution to the brand’s success. With the introduction of Naya Swaraj, Swaraj aims to further empower farmers and deepen its bond with them.

Throughout the campaign, Swaraj will showcase its latest range of tractors and farm equipment, while also leveraging the opportunity to promote sustainable agriculture practices.

Established in 1974 and headquartered in Punjab, the heartland of Indian agriculture, Swaraj Tractors stands as India’s second-largest and rapidly growing tractor brand. With a philosophy rooted in being ‘by the farmer, for the farmer’, Swaraj’s employees, many of whom are farmers themselves, bring real-world insights to create authentic, powerful products. From 15HP to 65HP, Swaraj manufactures a diverse range of tractors, providing comprehensive farming solutions and pioneering horticulture mechanization.

As Swaraj embarks on this momentous journey, it reaffirms its commitment to enabling the Indian farmer to rise, marking a new chapter in its storied history of serving the nation’s agricultural community.