Maserati is set to make a grand statement at the prestigious. The I.C.E. (International Concours of Elegance) St. Moritz, is one of the most glamorous winter automotive events. Held in the breathtaking Engadin Valley, this exclusive showcase brings together collectors, enthusiasts, and industry leaders for an unparalleled celebration of automotive artistry and performance.
This year, Maserati will debut two world premieres, reaffirming its commitment to Italian grand touring excellence. The Trident brand, synonymous with luxury, speed, and craftsmanship, will take center stage against the magnificent backdrop of St. Moritz’s frozen lake.
The I.C.E. St. Moritz 2025
The event will highlight the perfect blend of heritage and innovation. The spotlight will be on the Gran-Turismo and Gran-Cabrio ranges, which now feature both internal combustion engines and 100% electric powertrains. These models come standard with all-wheel drive (AWD) and adaptive air suspension, ensuring optimal performance and comfort, even in the most challenging winter conditions.
Visitors will witness the dynamic capabilities of Maserati’s AWD system, as the vehicles conquer icy and snowy terrain with ease. The fusion of cutting-edge technology with timeless Italian design cements Maserati’s reputation for creating vehicles that deliver both exhilarating performance and refined elegance.
Maserati GT2 Stradale and MCXtrema: The Racing DNA Lives On
Beyond grand touring luxury, Maserati will emphasize its racing heritage with two high-performance masterpieces: the MCXtrema and the new GT2 Stradale. These vehicles are designed for enthusiasts who seek unfiltered speed and precision engineering, staying true to Maserati’s motorsport legacy.
Grecale’s Alpine Adventure
The Maserati Grecale will also be present in St. Moritz, showcasing its adaptability in extreme winter conditions. This luxury SUV, known for its dynamic versatility, will be a perfect companion for those who demand both comfort and thrilling performance in any terrain.
A Tribute to Heritage: The Concours d Elegance
Adding a touch of nostalgia, it will participate in the Concours d Elegance, where two of its classic models – the Maserati 6CM and Maserati 200 SI – will take to the ice. These historic icons, revered for their timeless design and racing pedigree, will captivate spectators as they reflect the brand’s legacy on the snow-covered lake.
The Maserati Fuoriserie customization program will also take the stage, offering guests an exclusive look at how the brand tailors each car to its owner’s unique vision. The handcrafted interiors to bespoke exterior finishes, Fuoriserie ensures that every car is as unique as its driver.
Breaking the Ice in St. Moritz
The participation in The I.C.E. St. Moritz 2025 reaffirms its position as a leader in luxury automotive innovation. Whether through high-performance race cars, electrified grand tourers, or bespoke luxury models, the Trident brand continues to push the boundaries of excellence.