Mercedes‑Benz G‑Class Celebrates 6-Lakh Unit Sales

In a milestone that bridges legacy and innovation, the 600,000th Mercedes‑Benz G‑Class has rolled off the assembly line in Graz. This landmark model, the G 580 with EQ Technology, finished in Obsidian Black Metallic, underscores the G‑Class’s unmatched staying power and its bold step into an electric future.

A Legend Since 1979

First introduced in 1979, the Mercedes‑Benz G‑Class—affectionately known as the G‑Wagen—quickly earned a reputation as one of the world’s most authoritative off-road vehicles. Built on a rugged ladder frame, equipped with permanent all‑wheel drive and triple 100% locking differentials, its unmatched resilience and unmistakable design made it a military-grade powerhouse turned luxury icon.

A Bold New Chapter For an Icon Mercedes‑Benz G‑Class

The 600,000th unit, the G 580 EV, marks a striking evolution—not a reinvention. It pairs the G‑Class’s iconic silhouette, round headlights, and side-hinged spare-wheel rear door with zero-emission electric drive. The G 580 EQ uses four electric motors, and boasts energy consumption of 27.7–30.3 kWh/100 km, with 0 g/km CO₂ emissions—earning a CO₂ class of A.

Mercedes‑Benz G‑Class: Electric Power, Classic Soul

While the powertrain has gone electric, nearly everything that made the G‑Class legendary remains. It still features the ladder frame, all‑wheel drive, and locking differentials, proving that Mercedes‑Benz can innovate without abandoning authenticity. One of the G‑Class’s standout qualities is personalization. Since 2019, the MANUFAKTUR program has enabled owners to choose from an astounding range of bespoke options—over 20,000 paint colors are available since 2024.

Honoring the Past, Embracing the Future

The recent “Edition STRONGER THAN THE 1980s” recalls the rugged charm of early G‑Models like the W 460. It continues the tradition established by the 500,000th anniversary model, which delighted collectors with vintage touches. While it began as a purely utilitarian vehicle, its evolution into a luxury lifestyle icon has preserved the original rugged DNA that defined it from day one.

Why 600,000 Units Matter

This milestone is about more than production volume. It’s a testament to:

  • Timeless design: The G‑Class remains instantly recognizable, four decades on.
  • Brand trust: A global fan base continues to grow, thanks to its reliability and status.
  • Product evolution: Electrification ushers in a new era without losing heritage.

Looking Forward: Innovation Without Renouncing Identity

The Mercedes‑Benz G‑Class G 580 EQ and the continued focus on customization signal where Mercedes — and the G‑Class — are heading:

  • Sustainable performance: Zero-emission drive now powers the G‑Class, proving that even legendary models must adapt to new environmental realities.
  • Deep personalization: MANUFAKTUR allows owners to tailor their vehicle’s aesthetic and feel—an emotional connection few other models can match.
  • Commitment to core values: Even as the drivetrain evolves, mechanical and design principles—like durability and boxy proportions—remain intact.

Conclusion

The 600,000th Mercedes‑Benz G‑Class isn’t just another production number—it’s a celebration of four decades of excellence, a nod to a proud legacy, and a promise of an electric future. It serves up proof that true icons evolve gracefully, adapting for tomorrow while staying timeless. As Mercedes-Benz charts the course ahead, the G‑Class continues to set a benchmark in luxury off-roading and individual expression.