Maruti Suzuki India Limited, the nation’s leading automobile manufacturer, has reached a significant milestone with the inauguration of its 500th NEXA sales outlet in Bengaluru. This expansion marks a major step in the company’s strategy to extend its premium retail network across the country.
Customer Trust Fuels Success
Speaking at the inauguration, Mr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, expressed his gratitude towards the company’s loyal customer base and dealer partners. Since its inception in July 2015, the NEXA retail channel has been a key driver in attracting a new segment of customers seeking a unique and unmatched car buying experience.
In just under a decade, Maruti Suzuki has successfully expanded its NEXA network to over 300 cities, with this latest outlet bringing the total number to 500. This achievement is part of a broader network expansion, which includes 3,925 outlets across the company’s ARENA, NEXA, and Commercial channels, covering 2,577 towns and cities nationwide.
He further emphasized the company’s commitment to enhancing customer satisfaction through proximity and an exceptional buying experience. As India grows, so do the preferences of our customers. Our focus remains on exceeding these evolving preferences through our innovative products and the best buying experience. The growing retail network and sales are a testimony to our sustained efforts to provide the ‘Joy of Mobility’ to as many people as possible.”
NEXA’s Rapid Growth and Impact
NEXA was introduced as a premium retail experience to cater to a new category of discerning customers. Within a year of its launch, the company established 100 NEXA outlets across 94 cities. The channel’s rapid growth has been a testament to its success, with FY 23-24 witnessing a 54% increase in sales over the previous financial year, significantly outpacing industry growth rates. NEXA now accounts for nearly 30% of Maruti Suzuki’s domestic sales, showcasing the brand’s strong appeal among Indian consumers.
The NEXA portfolio includes popular models like the Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara, and the recently launched Invicto, all of which are available through NEXA outlets. The expansion of the brand continues to align with Maruti Suzuki’s vision of offering premium experiences and products that meet the diverse needs of the Indian market.
Looking Ahead
Maruti Suzuki’s commitment to innovation and customer satisfaction has been a cornerstone of its success. With the inauguration of the 500th NEXA outlet, the company is well-positioned to continue its leadership in the Indian automotive market, delivering exceptional value and experience to its customers. The ongoing expansion of the network is a clear indicator of the brand’s dedication to bringing premium car ownership experiences to more people across the country.
As Maruti Suzuki continues to grow, its focus remains on setting new benchmarks in customer satisfaction and redefining the car buying experience through its extensive and evolving network.