Nissan’s Global Report Decline For August 2024


Nissan Motor Co., Ltd. has released its global production, sales, and export figures for August 2024. Despite the continued innovation and advancements in vehicle technology, the company has seen a mixed performance in production and sales across different regions.

1. Production Overview

Nissan‘s global production in August 2024 recorded a year-on-year decline of 15.5%. While production in Japan dropped by 13.4%, international production fell by 15.9%. This decrease was evident in key markets like the US and China.

Key Production Figures:

RegionProduction (Vehicles)Year-on-Year Change (%)
Japan41,568-13.4%
Global Production236,016-15.5%
US43,525-32.5%
China42,495-20.3%
Mexico64,449+7.6%
UK13,374-22.9%
Nissan's Global Report
Nissan’s Global Report

The decline in production was attributed to supply chain challenges and evolving market dynamics in major markets, particularly in North America and China. On the positive side, Mexico showcased growth, with production increasing by 7.6%, indicating Nissan’s strength in the region.

2. Sales Performance

Nissan’s global sales reached 244,279 vehicles in August 2024, representing a 5.5% year-on-year decrease. Although domestic sales in Japan showed resilience with a minor decline of 1.1%, the global market experienced broader challenges, especially in China.

Key Sales Figures:

Category/RegionSales (Vehicles)Year-on-Year Change (%)
Japan (incl. mini vehicles)32,573-1.1%
Passenger Vehicles16,828+6.1%
Commercial Vehicles2,643-18.1%
US71,797-0.1%
Canada8,898+29.3%
Mexico21,629+1.7%
China49,204-24.2%
Europe17,010-4.5%
Global Sales244,279-5.5%
North American Market SummaryPositive Growth in Canada & MexicoNegative Sales Decline in China

3. Exports from Japan

Nissan’s exports from Japan in August 2024 suffered a sharp decline, with a 34.1% year-on-year drop, primarily influenced by reduced shipments to North America.

Key Export Figures:

Category/RegionExports (Vehicles)Year-on-Year Change (%)
Total Exports from Japan24,040-34.1%
North America9,328-53.2%
Europe2,952-42.4%
Others11,760+2.9%
While exports to North America and Europe significantly declined, other regions saw slight growth. Export to “Others” markets rose by 2.9%, indicating some strength outside the major markets.

Conclusion

Nissan’s performance in August 2024 highlights the company’s struggles in the facing a challenging global automotive market. Production and exports were significant, especially in Japan and major international markets like the US and China. Despite these challenges, Nissan remains committed to adapting its strategy to meet evolving global demands, as seen in the positive growth in Mexico and Canada.