Opel’s transformation into an automobile manufacturer began 125 years ago, on January 21, 1899, when Wilhelm Opel signed a pivotal contract with automobile pioneer Friedrich Lutzmann. This agreement marked the end of the bicycle and sewing machine era, but the beginning of its journey into four-wheeled mobility—one that has since shaped millions of lives across Europe and beyond.
Fast-forward to 2024, and it is celebrating more than just history. It’s showcasing how a company deeply rooted in tradition can evolve into a leader in future mobility. In Colombia, Opel is using this anniversary to strengthen its position in the electric vehicle (EV) market—introducing its first 100% electric models and reaffirming its vision of “Greenovation,” a sustainable strategy focused on eco-friendly mobility.
From Russelsheim to Colombia: A Story of Firsts
The story began in Russelsheim, Germany, where founder Adam Opel built his first sewing machine in 1862. In 1886, the company produced its first penny-farthing bicycle, becoming one of Germany’s top manufacturers. The acquisition of Lutzmann’s Motorwagen Fabrik in 1899 propelled Opel into the automotive world.
This bold move quickly bore fruit. It has instantly gained a head start in vehicle development, leveraging Lutzmann’s patents and know-how to launch its lineup. By the spring of that same year, ads were already promoting the brand’s cars.
That pioneering spirit continues to this day. With more than 75 million vehicles produced to date, the brand now operates as a cornerstone of German engineering and innovation. One of its modern icons—the Astra—is still built in Russelsheim and is now available in fully electric form, demonstrating how tradition and technology go hand in hand at Opel.
Electromobility at the Core of the 125th Anniversary
In Colombia, 2024 marks a significant shift as it introduces its first 100% electric models to the local market. It’s a move that aligns with global trends while also catering to the evolving expectations of Colombian consumers.
Colombia’s Flagship Models: Innovation Meets Local Demand
To support its electrification ambitions, Opel continues to offer a trio of dynamic models in Colombia—each one designed to reflect the brand’s future-ready ethos:
- Opel Grandland
Rejuvenated in 2023, the Grandland stands out with its bold facelift and unmistakably German quality. Powered by a 1.6L turbocharged engine producing 163 horsepower and 240 Nm of torque, it offers powerful yet efficient performance. A six-speed automatic transmission ensures smooth driving, making it a top contender in the SUV segment. - Opel Crossland
Safety is also a top priority, with six airbags, advanced driver assistance systems, blind spot monitoring, and semi-autonomous parking. The Crossland is available in Elegance and Edition trims featuring two-tone roof designs and sleek interiors. - Opel Mokka
Futuristic and eye-catching, the Mokka redefines modern design. Its bold Vizor front end, two-tone roof, and minimalist cockpit perfectly reflect Opel’s “New German” design language. Under the hood, a 1.2L turbo engine delivers 130 HP and 230 Nm of torque, paired with an 8-speed automatic transmission. It’s a compact SUV built for both city streets and weekend escapes.
These models not only affirm their commitment to performance and safety but also pave the way for electrified options that will soon enter the Colombian market. As the brand looks to the future, electrification will increasingly define its local and global strategies.
A Strong Local Presence with Global Backing
The growth in Colombia is supported by Astara, one of Latin America’s top vehicle and parts importers. With a national presence covering 80% of the territory, Opel has become an increasingly influential brand in the SUV segment.
The company’s focus is clear: offer “100% German, 100% achievable” mobility solutions that blend innovation with affordability. The introduction of electric vehicles will further strengthen this promise, giving Colombian drivers access to the latest in green technology backed by Opel’s rich heritage.
Looking Ahead: Celebrating the Past, Driving the Future
As Opel commemorates 125 years of car manufacturing, the brand is not merely reflecting on its achievements—it’s actively writing the next chapter. With electrification at the heart of its strategy and new models on the horizon, Opel is determined to deliver sustainable, accessible, and enjoyable mobility for all.
In Colombia and around the world, 2024 will be remembered as a pivotal year—one where history met innovation and the Opel of the future truly took shape.