Tata Motors Unveils DARK Series: Elevating the SUV Experience
Tata Motors, India’s premier automobile manufacturer, reaffirms its dedication to innovation with the debut of the DARK series for its latest SUV lineup. Today marks the proud introduction of the iconic DARK edition for the Nexon. Ev, Nexon, Harrier, and Safari models, inject a dose of exclusivity and sophistication into these esteemed vehicles.
Mr. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., expressed his excitement about the launch, stating, “The DARK edition has truly captivated the imagination of the new generation, reflecting their evolving tastes and preferences. We are also thrilled to unveil our newest campaign, specially crafted for this range, which is sure to evoke a sense of exhilaration and empowerment, inviting individuals to explore the unparalleled capabilities of the new DARK range, synonymous with luxury and superior craftsmanship.”
Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors has set a new benchmark in the industry with the DARK series. The DARK range brings with it a host of exciting enhancements to India’s most beloved SUVs with its signature DARK mascot and dark exterior treatment, exclusive to this range.
Dark Series Design
Nexon smart digital lights with end-to-end DRL & tail lamps, illuminate the way forward with unparalleled clarity. With its bold design, futuristic technology, and uncompromising performance, the Nexon. Ev DARK stands as a true game-changer in the automotive landscape.
The emphasis has been on enhancing the interior with lavish and unique all-black aesthetics, showcasing black leatherette seats embellished with DARK insignias intricately embroidered on the headrests. Within the cabin, cutting-edge technology abounds, highlighted by a ‘Hidden until lit’ Capacitive Touch FATC panel, ensuring a seamless and instinctive user interface. The integration of Amazon Alexa and Tata Voice Assistant elevates connectivity, offering a repertoire of over 200 voice commands in six languages, delivering unmatched convenience and seamless connectivity.
Harrier and Safari: These OMEGARC twins, comprising the dynamic and youthful 5-seater Tata Harrier and the premium and luxurious Flagship 7-seater Tata Safari in the new DARK avatar, are further elevated with an array of premium features. The Harrier DARK and Safari DARK boast top-of-the-line advanced features, including pioneering 1st in segment features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs.
Dark Series Features
The Nexon. Ev in its bold DARK avatar boasts groundbreaking features that redefine the automotive experience. Its striking appearance, characterized by bold digital design language and sharper lines, exudes an unmistakable SUV persona. The exterior showcases a more muscular stance, accentuated by the signature DARK mascot and a distinctive dark exterior treatment.
Both models provide an indulgent and relaxing driving experience, boasting Dual Zone Fully Automatic Temperature Control and a Touch-based Central Control Panel with multifunction capabilities. Moreover, the Leatherette seats feature the distinguished #DARK logo on the headrests, adding a touch of sophistication. Notably, the Safari DARK goes the extra mile by offering Comfort Headrests in the 2nd row for enhanced relaxation during extended journeys, alongside 2nd Row Ventilated Seats for heightened comfort and convenience.
Vehicle Vehicle Charging and Vehicle Technology redefine capability, while the inclusion of Aracade. Ev, an inbuilt app suite with 15+ apps and a 31.24cm Cinematic touchscreen system by Harman cater to your entertainment needs.
Dark Series Price
All Dark Series Prices are stated Ex-Showroom:
New Nexon DARK Rs11.45 Lakh
New Nexon. Ev DARK Rs19.49 Lakh
New Harrier DARK Rs19.99 Lakh
New Safari DARK Rs 20.69 Lakh