The world of luxury automotive innovation witnessed a historic moment as the Mercedes-Benz CLA world premiered in Rome. Blending cutting-edge technology, efficiency, and a dynamic design philosophy, the CLA made a grand entrance at Villa Miani, with some of the most influential figures in music, fashion, film, and culture in attendance.
Rome: The Perfect Backdrop for a Historic Unveiling
With its rich cultural heritage, artistic grandeur, and modern flair, Rome provided the ideal setting for the global debut of the all-new Mercedes-Benz CLA. The launch event wasn’t just a car reveal—it was a spectacular celebration of intelligence, performance, and emotion, mirroring the innovative spirit of the CLA itself.
“The grand unveiling of the new CLA in Rome—a city that mirrors the iconic and enduring legacy of Mercedes-Benz—was far more than just a vehicle debut. It signifies the dawn of a new chapter for both Mercedes-Benz and its customers. The CLA is the most advanced and efficient model we have ever created, redefining automotive intelligence and sustainability.”
— Ola Kaellenius, CEO, Mercedes-Benz Group AG
A Star-Studded Premiere
The unveiling was nothing short of a cinematic experience. Villa Miani, with its stunning hilltop views over Rome, played host to a diverse lineup of global celebrities and creative influencers. The guest list included music sensation Camila Cabello, actor Lucien Laviscount, British footballer Romeo Beckham, rapper Central Cee, actress Peyton List, Jacob Bertrand, Will.i.am, Ice Spice, and renowned designer Colm Dillane.
The event’s climax came when Mercedes-Benz surprised guests with a mesmerizing live performance from South African rising star Tyla, adding an extra layer of excitement to the already dazzling night.
A Bold Step into the Future: The ‘Class of Creators’ Collaboration
During the event, Mercedes-Benz announced a revolutionary cultural collaboration, ‘Class of Creators,’ featuring five unique partnerships from diverse creative fields.
The initiative brings together some of the world’s most innovative minds, including GRAMMY-nominated rapper Ice Spice, Swedish interior designer Gustaf Westman, and fashion visionary Colm Dillane (Kid Super). Additionally, gaming giant League of Legends and legendary toy brand Hot Wheels join the initiative, each incorporating the all-new CLA into their creative expressions. These collaborations will produce artistic interpretations of the CLA, which will be unveiled throughout the year at exclusive global events.
A Showstopping CLA Experience
The world premiere of the Mercedes-Benz CLA was not just about unveiling a car—it was about creating an unforgettable experience. Attendees were immersed in a visually stunning, theatrical spectacle inspired by Italy’s artistic heritage. As the music and choreography gave way, the spotlight fell on the true star of the evening: the all-new CLA, elegantly positioned against the night-lit Roman skyline.
The All-New CLA: A Technological Masterpiece
The latest Mercedes-Benz CLA redefines sophistication, seamlessly integrating cutting-edge technology, comfort, and sustainability. The model introduces a revolutionary Mercedes-Benz Operating System (MB.OS), an AI-enhanced interface that elevates the in-car experience. For the first time in the automotive industry, it integrates AI technology from Microsoft and Google, ensuring intuitive and personalized interactions.
Unmatched Performance & Efficiency
The all-electric Mercedes-Benz CLA showcases a state-of-the-art 800-volt electric architecture, dramatically reducing charging times. The CLA 250+ with EQ Technology offers an impressive range of up to 792 km, while its advanced battery chemistry allows it to recharge up to 325 km in just 10 minutes at high-speed DC charging stations. Later in the year, the Mercedes-Benz CLA will also introduce a 48-volt hybrid variant, delivering an optimal blend of performance and efficiency.
Revolutionary Design & Sustainability
The CLA’s design philosophy is a perfect fusion of aesthetics and functionality. It features a striking illuminated radiator grille and star-shaped daytime running lights, adding a futuristic flair to its already dynamic presence. Inside, the MBUX Superscreen dominates the cabin, extending across the dashboard for an immersive digital experience. Inspired by the serenity of a Zen garden, the interior reflects a minimalist yet luxurious approach to design.
Sustainability is at the heart of the Mercedes-Benz CLA’s design. The vehicle boasts a 40% reduction in carbon footprint compared to its predecessor, utilizing four times more recycled materials in its thermoplastics. Its seats incorporate layers of recycled materials, and the floor coverings are crafted from 100% Econyl yarn, showcasing Mercedes-Benz’s commitment to eco-conscious luxury.
A New Era for Mercedes-Benz
With the unveiling of the all-new CLA, Mercedes-Benz has once again set new industry benchmarks. This isn’t just a car; it’s a symbol of innovation, intelligence, and efficiency. As the first model in a new wave of future-ready vehicles, the CLA represents the brand’s vision of sustainable luxury, cutting-edge technology, and performance-driven design.
From the breathtaking launch event in Rome to the groundbreaking features of the CLA, Mercedes-Benz has proven that the future of automotive excellence is here—and it’s electrifying.