The Tata Curvv.ev caters to a distinct market segment looking for advanced and stylish options with premium features.
The Tata Curvv.ev is a unique blend of SUV robustness and coupe elegance, introducing India’s first SUV Coupe to the market. Tata Motors, India’s leading automotive manufacturer, has officially launched the Curvv.ev and showcased the Tata Curvv. This groundbreaking vehicle, built on five key pillars – ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’, and ‘Shaped for Absolute Safety’.
Innovative Body Style
Breaking the conventional mold dominated by boxy-SUV designs, Tata Motors proudly presents the Curvv as a non-traditional typology. The Curvv.ev is the first to launch, with its ICE (Internal Combustion Engine) counterpart to follow soon. This vehicle is a testament to Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev. It represents a significant leap in India’s electric vehicle journey, offering comfort, spacious interiors, safety, and advanced technology.
Market-Specific Features
The Curvv.ev is available in three distinct personas – Creative, Accomplished, and Empowered+. Each variant embodies a perfect fusion of features tailored to meet diverse customer needs. The vehicle boasts a long driving range of 585 km for the 55kWh battery pack and 502 km for the 45kWh pack (ARAI certified, MIDC Part 1). The starting price is ₹17.49 lakh for the Curvv.ev 45 and ₹19.25 lakh for the Curvv.ev 55, making it a competitive option in the mid-size SUV segment.
Tata.ev Originals and Charging Solutions
Alongside the Curvv.ev, Tata Motors introduces Tata.ev originals – a new line of EV accessories offering personalized customization. Additionally, TPEM has launched the Tata.ev Charge Point Aggregator, consolidating India’s widest network of 9000+ charging points with live status availability integrated into the iRA.ev connected car app.
Statements from Leadership
At the launch event, Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd., emphasized the importance of this milestone. He highlighted the Curvv as a significant innovation in the mid SUV segment, pushing the boundaries of design, safety, and technology. The Curvv.ev offers an estimated real-world range of 400-425km with its largest battery pack of 55kWh and ensures a top-up of 150km range in just 15 minutes, thanks to its fast charging capability. This positions the Curvv.ev as a compelling option, bringing price parity between EVs and ICE vehicles.
Shaped to Stun: Design and Aesthetics
The Curvv.ev stands out with its differentiated coupe design, flush door handles, R18 alloy wheels with Aero Inserts, and squared wheel arches. The Smart Digital Lighting, including Connected DRLs with Welcome & Goodbye Animation, Smart Charging Animation, Sequential turn Indicators, LED Projector Head Lamps, and more, enhances its premium appearance. The panoramic sunroof provides a sense of openness, while the Multi Mood Ambient Lighting ensures a comfortable and inviting interior atmosphere. With the best in segment boot space of 500 liters and an additional 11.6 liters in the frunk, the Curvv.ev combines style with practicality.
Shaped for Grandeur: Comfort and Convenience
The Curvv.ev is meticulously designed for comfort and convenience. It features advanced comfort seats, front seat ventilation, a 6-way power adjustable driver seat, a grand center console, a cooled glove box, and front and rear fast charge C-Type 45W ports. The rear seats offer 60:40 split, a center armrest, two-stage reclining, and rear AC vents. Automatic headlamps, rain-sensing wipers, fully automatic temperature control with express cooling, cruise control, keyless entry, and push-button start further enhance the vehicle’s convenience.
Shaped for Performance: Advanced Engineering
Built on the acti.ev architecture, the Curvv.ev delivers impressive performance with 123 kW / 167 PS power, propelling it from 0-100 km/h in 8.6 seconds. The 55kWh battery pack incorporates prismatic cells for significantly faster charging, enabling a 10-80% charge in just 40 minutes or a quick top-up of 150 km range in 15 minutes. With three drive mode combinations (Eco, City, and Sport), multi-mode regen with paddle shifters, high ground clearance, smart power electronics, and multiple charging options, the Curvv.ev is engineered for best-in-class performance.
Shaped for Innovative Technology: Cutting-Edge Features
The Curvv.ev is powered by the Snapdragon Digital Chassis Platform by Qualcomm and features a 31.24 cm Cinematic Touchscreen by HARMAN™, a 26.03 cm Digital Cockpit, a JBL cinematic sound system, advanced OTA capabilities, V2L and V2V as standard across all personas, smart watch connectivity, and a powered tailgate with gesture activation. The iRA.ev connected car app provides enhanced features, including a charging aggregator showing real-time availability of 9000+ chargers and seamless navigation to the charger, ensuring a worry-free journey across India.
Shaped for Absolute Safety: Comprehensive Protection
The Curvv.ev is engineered with advanced safety features, including Level II Advanced Driver Assistance Systems with 20 features, 6 airbags as standard, all-wheel disc brakes with brake disc wiping, an acoustic vehicle alert system (AVAS), an SOS call function, ESP with i-VBAC as standard, front parking sensors, an electronic parking brake with auto-hold function, hill hold assist, hill descent control, and a comprehensive warranty cover on the high voltage battery pack and motor.
About Tata Curvv
It will be introduced on the new advanced ICE architecture – ATLAS, supporting multiple powertrains and offering superior comfort and performance. The Curvv will be available in two petrol engines (the new Hyperion Gasoline Direct Injection engine and the tested 1.2 L Revotron Petrol Turbocharged engine) and one diesel option (1.5 L Kryojet diesel engine), paired with both a 6-speed manual and a 7-speed dual-clutch automatic transmission.
Conclusion
With its innovative design, advanced technology, and comprehensive safety features, the Tata Curvv.ev sets a new benchmark in the mid-size SUV segment. Offering a perfect blend of elegance, performance, and practicality, the Curvv.ev is poised to redefine the SUV market in India, making it a compelling choice for discerning customers seeking a premium, eco-friendly vehicle.