Bentley Motors has once again demonstrated its unwavering support for the LGBTQ+ community by unveiling a uniquely wrapped Continental GT Convertible.
Bentley Motors has once again demonstrated its unwavering support for the LGBTQ+ community by unveiling a uniquely wrapped Continental GT Convertible. This one-of-a-kind vehicle, designed specifically to celebrate Pride, will debut at Crewe Pride on July 6th. The eye-catching convertible, created by Designer Rich Morris, showcases the vibrant Progress flag colors and stands as a symbol of love, new life, and acceptance.
The Design: A Symbol of Unity and Acceptance
Rich Morris, the designer behind the latest Pride Car, drew inspiration from his previous work on the Unifying Spur. The design features a chaotic single black line with faces emerging from the scribble, representing the internal struggles many individuals face during their journey of self-discovery. Bright splashes of paint from the Progress Pride flag palette cover the car, symbolizing how makeup and styling can help individuals embrace their true selves. The colors and linework are also inspired by Holi, the Hindu festival of color, which celebrates spring, love, and new life.
“It has been an honor to work on this project for Bentley, following the success of my Unifying Spur design in 2021. This design symbolizes the darkness and uncertainty one may experience during self-discovery. It employs colors and linework inspired by both the Unifying Spur and the Hindu festival of Holi, the festival of color, which celebrates spring, love, and new life.
Bentley’s Year-Round Support for the LGBTQ+ Community
The unveiling of this special edition Continental GT Convertible is part of Bentley’s broader commitment to diversity and inclusion. Bentley will participate in the Crewe, Nantwich, and Manchester Pride events, along with community outreach activities throughout the year. Bentley’s LGBTQ+ colleagues, their partners, and allies will join the parades, reinforcing the company’s message of acceptance and authenticity in the workplace.
Celebrating Progress and Raising Awareness
The Pride parades celebrate the progress made towards equality and inclusion while continuing to raise awareness and inspire others to challenge discrimination. Bentley’s participation and the creation of the unique Pride Car underscore the company’s dedication to fostering a culture where everyone feels they belong.
“This year’s Pride Car is a celebration of these values, merging the inclusive symbolism of the Progress Flag with the vibrant, joyful spirit of Holi. It embodies our dedication to diversity and unity, striving to cultivate a culture where everyone feels they belong. This car stands as a powerful testament to our mission, encapsulating what Belonging At Bentley truly means,” added Wayne Bruce.
Conclusion
Bentley’s uniquely wrapped Continental GT Convertible is more than just a car; it is a vibrant symbol of the company’s commitment to diversity, inclusion, and the celebration of individuality. As Bentley Motors continues to support the LGBTQ+ community year-round, this stunning vehicle serves as a reminder of the progress made and the ongoing journey towards acceptance and unity.