Automobili Lamborghini, the iconic Italian super sports car manufacturer, has announced a partnership with Macron, a leading sportswear company. This collaboration unites two renowned brands under the shared values of quality, innovation, performance, and Italian style.
Automobili Lamborghini, the iconic Italian super sports car manufacturer, has announced a partnership with Macron, a leading sportswear company. This collaboration unites two renowned brands under the shared values of quality, innovation, performance, and Italian style. The initial phase of this partnership focuses on Lamborghini’s motorsport division, Squadra Corse.
Macron to Outfit Lamborghini’s Squadra Corse
For the next three seasons, Macron will provide high-tech, comfortable apparel for the Squadra Corse staff supporting Lamborghini’s Super Trofeo championships and the Lamborghini Iron Lynx Team. The Macron uniforms, crafted from technical and functional fabrics, will ensure high performance while showcasing the sporting identity of the Lamborghini brand.
Replica Squadra Corse Collection for Fans
In addition to outfitting the motorsport division, Macron will be the official licensee of the replica Squadra Corse collection. This collection, available to fans and enthusiasts worldwide, offers an opportunity to connect with the Lamborghini brand through high-quality, stylish sportswear.
Shared Values and Local Roots
The partnership between Automobili Lamborghini and Macron is built on shared values such as competitiveness, teamwork, and pushing beyond limits. Both companies are rooted in the Emilia Romagna region, with Lamborghini based in Motor Valley and Macron in Sports Valley. These industrial districts are globally recognized for their business acumen, professionalism, passion, and creativity. Despite their local roots, both Lamborghini and Macron have an international vision, exporting the value of Made in Italy globally.
Statements from Leadership
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, highlighted the natural alignment between the two brands: “For us, this partnership is a natural salute to the world of sport, which in Lamborghini is represented by the motorsport sector. Gianluca Pavanello, CEO of Macron, expressed enthusiasm for the collaboration: “We are happy to announce this partnership with a brand that represents Italian excellence in the world.
Automobili Lamborghini: A Legacy of Excellence
Founded in 1963 in Sant’Agata Bolognese, Automobili Lamborghini is synonymous with luxury super sports cars. With legendary models like the Miura, Countach, and Aventador, and limited editions such as the Reventón and Sesto Elemento, Lamborghini continues to innovate and shape the industry. The current range includes the Huracan, Urus (the world’s first super SUV), and the Revuelto (the first V12 HPEV – High Performance Electrified Vehicle). In 2023, Lamborghini delivered over 10,000 vehicles worldwide and employs approximately 2,400 people. The company is committed to a sustainable future, with plans for complete hybridization of its range by the end of 2024.
Macron: Leading in Sportswear Innovation
Macron is a leader in the production and sale of technical sportswear, outfitting over 90 professional clubs and national federations. With 80% of its revenues coming from abroad and a sales network spanning over 170 Macron Sports Hubs in more than 30 countries, Macron operates in three main business areas: Teamwear, Activewear, and Merchandising. The company’s new high-end “Beyond Performance” collection, called Clubhouse, features innovative performance materials suitable for both on and off the field.
Conclusion
The partnership between Automobili Lamborghini and Macron represents a powerful synergy of two brands committed to excellence, innovation, and Italian style. As this collaboration unfolds, it promises to deliver high-performance sportswear for Lamborghini’s motorsport division while offering fans a chance to experience the brand through the replica Squadra Corse collection. This partnership underscores the shared values and local roots of both companies, further solidifying their status as global ambassadors of Made in Italy quality and craftsmanship.