The Red Dot Award: Design Concept 2024 for the PURA Vision underscores Automobili Pininfarina’s commitment to design excellence and innovation
Automobili Pininfarina proudly announces that its PURA Vision design concept has been awarded the prestigious Red Dot Award: Design Concept 2024. This accolade adds to the growing list of international awards for the PURA Vision, including the iF Design 2024 product award and the 2024 International Design Awards.
A New Era of Luxury
The PURA Vision is not just a design concept; it represents a bold Luxury Utility Vehicle (LUV) that heralds a new era of luxury for Automobili Pininfarina. With its striking cab-rear proportions, the PURA Vision combines timeless beauty with exquisite detailing to create a dynamic identity that is unmistakably modern and luxurious.
Design Excellence Recognized
The Red Dot Award is one of the world’s most sought-after seals of design quality, recognizing excellence in design and innovation. This prestigious recognition highlights the brand’s dedication to crafting luxurious, forward-thinking vehicles that honor the legacy of iconic automotive designs while paving the way for the future.
Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his pride in the achievement, stating: “Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team.
Inspired by Iconic Designs
The PURA Vision draws inspiration from several iconic designs of the past. Its low bonnet and high fenders are reminiscent of the 1947 Cisitalia, while the glasshouse design takes cues from the Alfa Romeo Superflow IV. The tri-opening pillarless lounge doors offer unrestricted access to a futuristic and luxurious 2+2 cabin, echoing the pillarless design of the Lancia Florida, styled by Battista Farina in the Fifties. This blend of historic inspiration and modern innovation embodies the PURA design philosophy that Automobili Pininfarina champions.
Attention to Detail
One of the standout features of the PURA Vision is its exterior “jewellery,” which includes a precisely engineered anodised aluminium beltline that elegantly traces an unbroken arc around the vehicle from the windscreen. This level of detail exemplifies the craftsmanship and meticulous attention to detail for which Automobili Pininfarina is renowned.
About Automobili Pininfarina
Based in Cambiano, Italy, with a commercial office in Munich, Germany, Automobili Pininfarina is staffed by experienced automotive executives from luxury and premium car brands. Each vehicle is designed, engineered, and produced by hand in Italy, focusing on delivering exceptional experiences for discerning customers. The PURA design philosophy, which blends classic inspiration with cutting-edge technology, will continue to influence all future production cars from Automobili Pininfarina.
The Automobili Pininfarina Battista
Automobili Pininfarina’s flagship model, the Battista, is the most powerful car ever designed and built in Italy. It offers unparalleled performance, with a 0-100 km/h sprint time of under two seconds, 1,900 hp, and 2,340 Nm of torque. The Battista’s 120 kWh battery powers four electric motors, providing a combined WLTP range of up to 476 km (300 miles). Each of the no more than 150 examples of the Battista will be individually hand-crafted at the atelier in Cambiano, Italy, epitomizing extreme engineering and zero-emissions technology.