Kia Corporation has announced a robust global sales figure of 274,437 units for April 2025, marking a 5.0% year-on-year (YoY) increase. This growth underscores Kia’s rising momentum, largely powered by its next-generation electric vehicles and strong-performing SUVs.
Leading the charge is the Kia EV3, the brand’s cutting-edge electric SUV that was recently crowned 2025 World Car of the Year, alongside the continued popularity of models like the Sportage, Seltos, and Sorento.
April Performance
April 2025 was a milestone month for Kia’s electrification journey, thanks to the EV3’s global triumph. This full-electric compact SUV not only played a key role in boosting the brand’s April sales but also received worldwide recognition by winning the coveted 2025 World Car of the Year award.
The EV3 has become the flagship of Kia’s electric push, joining the EV6 and EV9 in global markets, and is fast gaining popularity for its futuristic design, spacious cabin, and high-efficiency electric powertrain.
Global Sales Overview: SUVs Continue to Dominate
Kia’s global momentum in April 2025 was anchored by its SUV lineup, with the Sportage leading global sales by a large margin:
- Sportage: 47,737 units
- Seltos: 25,543 units
- Sorento: 23,855 units
The EV3, despite being a recent entrant, contributed significantly to EV sales, while newly introduced models like the EV4 sedan and Tasman pick-up truck are expected to further support growth throughout 2025.
Overseas Sales Performance: 4.6% YoY Growth Outside Korea
Kia exports 223,113 vehicles outside Korea in April 2025, representing a 4.6% YoY increase compared to the last financial year. The overseas performance was driven by strong demand for core SUV models:
- Sportage: 41,034 units
- Seltos: 20,442 units
- K3 (Forte) & K4 sedans: Combined 16,666 units
The overseas growth is particularly noteworthy given challenging market conditions and shifting consumer preferences. The automaker’s strategy of introducing new electric and hybrid models is resonating with global buyers, especially in North America, Europe, and emerging Asian markets.
Domestic Sales: Kia Grows 7.4% in Korea
In its home market, Kia sold 51,005 units in April, a 7.4% increase YoY over the same month last year. The following models led domestic sales:
- Sorento: 8,796 units
- Carnival MPV: 7,592 units
- Sportage: 6,703 units
The EV3 also made an impressive mark in Korea, emerging as the top-selling battery electric vehicle for the brand in the domestic market last month. With growing infrastructure and incentives, South Korean buyers are increasingly embracing Kia’s electrified offerings.
Year-To-Date Performance: Steady Growth Maintained
As of the end of April 2025, year-to-date (YTD) global sales stand at 1,047,085 units, a 2.5% increase over the same period in 2024 (1,021,797 units). Here’s a breakdown:
| Region | 2025 YTD | 2024 YTD | Change |
|---|---|---|---|
| Korea | 185,417 | 185,127 | +0.2% |
| Overseas | 860,519 | 835,470 | +3.0% |
| SPV Sales | 1,149 | 1,200 | -4.3% |
| Total | 1,047,085 | 1,021,797 | +2.5% |
This consistent YTD growth, despite a highly competitive market landscape, illustrates the resilience and adaptability of Kia’s diversified global strategy.
Electrification and Innovation Driving Future Growth
The performance in April reflects the strategic direction outlined in its long-term Plan S strategy, focusing on electrification, smart mobility solutions, and sustainability.
To reinforce its leadership in EVs and maintain growth, Kia plans to:
- Expand its EV lineup globally, including upcoming launches in the U.S., Europe, and Asia
- Increase investments in battery technology, charging infrastructure, and digital mobility platforms
- Leverage customer-centric design and features to cater to new age mobility demands
Expert View: Why Kia’s Momentum Matters
Industry analysts see Kia’s April performance as an affirmation of its product-led growth strategy. By consistently updating its core models and introducing new EVs that win both awards and market share, Kia is staying ahead of the curve.
The 5% YoY growth may appear modest at first glance, but when viewed against the backdrop of economic uncertainties and global supply chain fluctuations, it signals a well-executed, stable growth trajectory.
Looking Ahead: A Strong Outlook for 2025
Kia is poised to maintain its upward trend through the remainder of 2025. The combination of:
- Rising EV3 and EV4 demand
- A highly competitive SUV range
- The Tasman pick-up targeting new customer segments
- Continued growth in emerging markets
…all support Kia’s ambition to solidify its global presence while accelerating the shift to a more sustainable mobility future.
With bookings for the EV3 and EV4 surging and Kia’s EV infrastructure expanding rapidly, the brand is strategically placed to meet growing global EV demand head-on.
In Summary:
Kia’s April 2025 global sales of 274,437 units, bolstered by the EV3’s World Car of the Year win, highlight the brand’s ongoing evolution. As the automaker continues to diversify its offerings and strengthen its electric footprint, it remains a compelling choice for consumers worldwide looking for performance, technology, and sustainability—all in one package.