Bolero Pik-Up Celebrating 25 Years Of Victory

Mahindra & Mahindra Ltd Journey For 25 years, the Bolero Pik-Up range has symbolized reliability and durability


Bolero Pik-Up proudly marks a significant milestone: of the iconic Bolero Pik-Up range. Over the last 25 years the Bolero Pik-Up has become a hallmark of reliability, durability, and robust performance, establishing itself as an indispensable ally for businesses, entrepreneurs, and fleet operators across the country.

Celebrating 25 Years with the ‘Maxx ka Vaada’ Offer

To commemorate this extraordinary journey, Mahindra has launched the ‘Maxx ka Vaada’** offer. This limited-time special offer is crafted to elevate the ownership experience for Maxx Pik-Up customers. It includes comprehensive benefits such as:

5 Years of Warranty
5 Years of Free Maintenance
5 Years of Roadside Assistance
Assured Resale Value of ₹5 Lakh after 5 Years

Terms and Conditions Apply. The offer does not include the Bolero Pik-Up 4×4 and Bolero Camper variants.

Nalinikanth Gollagunta, CEO Message

Automotive Division, Mahindra & Mahindra Ltd., expressed, “At Mahindra, we are proud to contribute to India’s economic growth by developing customer-centric products that align with the ‘Make in India’ initiative. For 25 years, the Bolero Pik-Up range has symbolized reliability and durability, earning nationwide trust. The ‘Maxx ka Vaada’ offer reaffirms our dedication to delivering exceptional value and support, setting new standards of excellence in the pick-up segment. This celebration highlights not only past achievements but also our ongoing commitment to exceeding customer expectations.”

Assurance and Value for Customers

Moreover, Mahindra assures a minimum resale value of ₹5 Lakh after 5 years, providing customers with confidence in their vehicle’s future value. Customers opting for the ‘Maxx ka Vaada’ offer will benefit from overall savings of up to ₹1.3 Lakh over the vehicle’s lifetime, ensuring unparalleled value and support.

About the Bolero Pik-Up Range

For a quarter-century, the Bolero Pik-Up range has been a cornerstone of Mahindra’s success, celebrated for its durability, reliability, and rugged performance. These vehicles are vital for business owners, entrepreneurs, and fleet operators. The Maxx Pik-Up range builds on this rich legacy with enhanced features and capabilities, offering superior performance, comfort, and advanced technology, making it the ideal choice for modern businesses.

The Mahindra Group is focused on leading ESG globally, enabling rural prosperity, and enhancing urban living, with a mission to drive positive change in the lives of communities and stakeholders, enabling them to Rise.