Daimler Truck has announced its sales figures for the second quarter of 2024, reporting a total of 112,195 trucks and buses sold. This represents a decrease compared to the 131,888 units sold in Q2 2023, reflecting the ongoing market normalization across various truck segments. However, there are notable achievements in the sales of battery-electric vehicles and the performance of Daimler Buses.
Group Unit Sales Overview
In Q2 2024, Daimler Truck’s unit sales across the group reached 112,195, marking a 15% decline from the same period in the previous year. The breakdown of sales across different segments highlights the varying performances within the company:
Trucks North America: Contributed 48,230 units, a 5% decrease from 50,618 units in Q2 2023.
Mercedes-Benz: Sold 30,604 units, experiencing a 22% decline from 39,236 units in Q2 2023.
Trucks Asia: Reported 28,342 units sold, a significant 29% drop from 40,097 units in Q2 2023.
Daimler Buses: Increased its unit sales by 8%, reaching 6,648 units compared to 6,181 in Q2 2023.
Battery-Electric Vehicles: Achieved a remarkable 69% increase in sales, with 648 units sold compared to 383 in Q2 2023.
Market Normalization and Segment Performance
The second quarter of 2024 saw a normalization in the truck market, which impacted overall unit sales. Despite this, Daimler Buses showed resilience by increasing its sales by 8% compared to the previous year. This growth reflects a positive trend in the demand for bus transportation solutions.
Trucks North America
The Trucks North America segment contributed significantly to the group’s sales with 48,230 units, though it experienced a 5% decrease compared to Q2 2023. The segment’s performance underscores the broader market trends affecting the truck industry in North America.
Mercedes-Benz Trucks
Mercedes-Benz Trucks saw a notable decline of 22%, with 30,604 units sold in Q2 2024 compared to 39,236 in the same quarter of the previous year. This decline is indicative of the market normalization and competitive pressures within the segment.
Trucks Asia
Trucks Asia faced the most substantial decrease in unit sales, dropping by 29% to 28,342 units from 40,097 in Q2 2023. This decline reflects the challenges faced in the Asian markets, which have been influenced by various economic and regulatory factors.
Battery-Electric Vehicles
One of the most promising aspects of Daimler Truck’s performance in Q2 2024 is the significant increase in the sales of battery-electric vehicles. With a 69% rise, the segment sold 648 units compared to 383 in Q2 2023. This growth highlights the increasing adoption of sustainable and eco-friendly transportation solutions.
First Half of 2024 Performance
In the first half of 2024, Daimler Truck sold a total of 221,106 trucks and buses, compared to 257,060 units in the first half of 2023. This overall decline of 14% reflects the broader market conditions and challenges faced by the industry.
Financial and Non-Financial Key Figures
Daimler Truck will provide a detailed report on its financial and non-financial key figures for the second quarter at both the group and segment levels on August 1st. This disclosure will offer further insights into the company’s performance, strategic initiatives, and future outlook.
Conclusion
Despite the overall decrease in unit sales in Q2 2024, Daimler Truck has demonstrated resilience and growth in key areas such as battery-electric vehicles and bus sales. The company’s commitment to innovation and sustainable solutions continues to drive progress in the automotive industry. As the market continues to evolve, Daimler Truck remains focused on adapting to changes and seizing new opportunities to maintain its leadership position.
Stay tuned for the detailed financial and non-financial key figures report from Daimler Truck on August 1st for a comprehensive overview of the company’s performance in Q2 2024.