Hyundai Motor Company reaffirmed its global design prowess today by clinching the prestigious 2024 Red Dot Award for the SANTA FE in the Product Design
Hyundai Motor Company reaffirmed its global design prowess today by clinching the prestigious 2024 Red Dot Award for the SANTA FE in the Product Design. Securing one of the world’s top three design accolades, Hyundai Motor underscores the excellence of its customer-centric, lifestyle-oriented design philosophy.
“We are immensely honored to receive recognition from the Red Dot Design Awards for these significant vehicles and innovations. This acknowledgment is a tribute to the exceptional dedication demonstrated by our visionary design team, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center. It underscores the remarkable competitiveness of Hyundai’s design identity within the global market,” stated Sangyup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design.
SANTA FE Design
With its ‘Open for More’ design concept, the fifth-generation SANTA FE midsize SUV redefines outdoor pursuits by offering a class-leading, terrace-like living space at the rear, made possible by its extended wheelbase and enlarged tailgate opening. The longer wheelbase also enables enhanced third-row seating, ensuring a comfortable ride.
The extended wheelbase of the SANTA FE allows for a striking roofline, creating a bold and commanding presence on the road. This elongation also enhances the vehicle’s proportions, amplifying the volume around the fenders and accentuating the sharply defined wheel arches. With a shortened front overhang, the SANTA FE exudes agility and dynamism, ready to conquer any terrain with confidence.
Adding to its imposing stance, the SANTA FE rides on impressive 21-inch wheels, further elevating its visual appeal and enhancing its on-road performance. At the rear, the design is characterized by a harmonious balance and simplicity, with H-shaped taillights adding a touch of elegance and sophistication to the overall aesthetic. This meticulous attention to detail ensures that the SANTA FE makes a lasting impression from every angle, combining style with functionality seamlessly.
Boasting a boxy shape and distinctive silhouette derived from its long wheelbase and wide tailgate area, the all-new SANTA FE exudes grandeur with its high hood, H-shaped headlamps, and bold fenders. The H-shaped design elements reinterpret Hyundai’s iconic ‘H’ emblem.
Drawing inspiration from natural light, both the interior and exterior colors of the SANTA FE are carefully curated to evoke a sense of vitality and inspiration, enriching everyday experiences and adventures with a harmonious blend of style and functionality.
The interior of the fifth-generation SANTA FE delivers an expansive living environment akin to a terrace when the tailgate is opened. With foldable second-and third-row seats, it offers class-leading interior space, ensuring ample room for passengers and cargo alike. Characterized by a refined aesthetic, the interior design accentuates horizontal and vertical lines, incorporating an H-motif design for a touch of sophistication.
Equipped with cutting-edge technology, the SANTA FE boasts a Panoramic Curved Display and dual wireless charging capabilities, enhancing convenience and connectivity for occupants. In line with Hyundai’s commitment to sustainability, the interior features sustainable materials such as recycled plastic and eco-friendly leatherette, aligning with eco-conscious lifestyles.