Automobili Lamborghini has announced record-breaking results for the first half of 2024, marking significant achievements in deliveries, revenues, and operating income.
Record Deliveries and Financial Performance
In the first six months of 2024, Lamborghini delivered 5,558 cars, generating revenues of €1,621 million. This figure represents a 14.1% increase over the same period in 2023. Operating profit also surged to a record €458 million, showcasing the brand’s robust financial health and market demand. This success is attributed to the commercial performance of its three flagship models produced at the Sant’Agata Bolognese plant: the Revuelto, Urus, and Huracán.
Stephan Winkelmann, Chairman and CEO, expressed his pride in these achievements:
“We are extremely proud of our results in the first half of 2024. We are experiencing a critical transformation period, bolstered by the largest financial commitment in our company’s history, aimed primarily at broadening our product range. This ambitious endeavor requires substantial resources, but it is crucial to maintain our growth trajectory and ensure that Automobili Lamborghini remains at the forefront of innovation and leadership in the luxury super sports car market.
The company’s profitability reached an impressive 28.2%, highlighting the successful balance between deliveries and financial parameters. This achievement underscores Lamborghini’s strategic approach to growth and market positioning.
Paolo Poma, Managing Director and CFO of Automobili Lamborghini, echoed these sentiments, stating, ‘We are delighted to see our growth trajectory solidifying once more. The positive market trends and robust order book instill confidence, allowing us to project continued growth in our key financial and business metrics, even as we navigate a year defined by the shift to hybrid technology. This underscores the enduring strength of our brand in the luxury and super sports car segment.'”
Balanced Global Deliveries
Lamborghini’s global delivery distribution remained well-balanced across three major regions: EMEA (Europe, the Middle East, and Africa), the Americas, and APAC (Asia-Pacific). The specific figures for each region were:
EMEA: 2,498 vehicles delivered
Americas: 1,849 vehicles delivered
APAC: 1,211 vehicles delivered
Among individual markets, the United States led with 1,621 cars delivered, followed by Germany with 595, the United Kingdom with 514, Japan with 354, the Chinese Mainland, Hong Kong, and Macao with 337, and Italy with 268 vehicles delivered.
Strong Order Bank
Lamborghini’s strong order bank reflects the high demand and customer enthusiasm for its models. The Revuelto, in particular, has a waiting period extending over two years. Orders for the Huracán cover its entire production run until the anticipated line closure in December. Similarly, the Urus SE, which debuted at the Beijing International Automotive Exhibition in April, has received widespread positive feedback, with orders covering about one year of production.
Direzione Cor Tauri Program
The exceptional performance of Lamborghini in the first half of 2024 is a testament to the success of the company’s Direzione Cor Tauri program. This strategic initiative focuses on continuous decarbonization and represents one of the most critical phases in Lamborghini’s history. The program’s goals include advancing sustainability while maintaining the brand’s legacy of high performance and luxury.
Future Outlook
Lamborghini’s future looks promising, with significant milestones on the horizon. On August 16, at Monterey Car Week, the company will unveil the successor to the Huracán. This new model is a High Performance Electrified Vehicle (HPEV) featuring an all-new twin-turbo V8 engine paired with a hybrid system. This unveiling will mark the completion of Lamborghini’s hybridization process, setting a new benchmark for performance and driving experience in the luxury super sports car segment.
Last year, Monterey Car Week also saw the debut of the Lanzador concept car, a preview of Lamborghini’s first full-electric model. These innovations underscore Lamborghini’s commitment to leading the market in both performance and sustainability.
Conclusion
Lamborghini’s first six months of 2024 have set new records and demonstrated the brand’s strength and resilience in the luxury super-sports car market. With a balanced global distribution of deliveries, strong financial performance, and a solid order bank, Lamborghini is well-positioned for continued success. The upcoming unveiling of new hybrid and electric models further cements Lamborghini’s leadership in innovation and luxury.