Mahindra Tractors Achieves Landmark: Sell 40 Lakh Tractor Units; also achieved 2lakh units last financial year
Mahindra Tractors, a division of the Mahindra Group and the leading tractor manufacturer globally in terms of volume, has reached a significant milestone by selling its 40th lakh tractor, including exports, in March 2024. This milestone is attributed to the Mahindra Yuvo Tech Plus, which is based on Mahindra’s advanced Yuvo tractor platform. The Yuvo Tech Plus achieved this feat after being manufactured at Mahindra’s Zaheerabad facility, the company’s newest tractor plant and a key global production center for Mahindra Tractors.
Since rolling out its first tractor in 1963 through a collaboration with International Harvester Inc. of the U.S., Mahindra Tractors has achieved several significant milestones. In 2004, the company surpassed the 1-million-unit production mark, followed by claiming the title of the world’s highest-selling farm tractor manufacturer by volume in 2009. Nine years later, in 2013, Mahindra reached the 2-million-unit production milestone, and then the 3-million mark in 2019. Fast forward to FY’24, just five years later, Mahindra Tractors proudly achieved the sale of its 40th lakh tractor.
Mahindra & Mahindra Ltd. stated, “Driven by our purpose of transforming farming and enriching lives, we take great pride in selling our 40th lakh Mahindra Tractor, as we celebrate decades of leadership and 60 years of Mahindra Tractor all in the same year. With these milestones, I would like to extend my heartfelt gratitude to our customers, the farmers, who inspire us every day, as well as our partners and our teams.
While the past 5 years have been fantastic, during which we clocked our fastest million, we will continue to respond to the diverse needs of our customers with the widest portfolio of tractors, while delivering global-first technologies and unmatched reliability as we enable the farmer to Rise.”
Over its 60-year journey, Mahindra has diversified its offerings to include a wide array of more than 390 tractor models. During this period, Mahindra Tractors has cultivated a robust network of over 1200 dealer partners throughout India, prioritizing customer satisfaction and delivering unmatched levels of sales, service, and spare parts support to an expanding base of 40 lakh Mahindra Tractors customers.
In a gesture of appreciation towards its 40 lakh customers, the company has unveiled a new Digital Video Commercial (DVC) titled ‘40 lakh happy customers and 60 years of brand trust.’ Additionally, it has introduced new offers on its products and services nationwide. The campaign centers around the color ‘red,’ symbolizing prosperity and embodying the essence of Mahindra Tractors. Spanning six continents and over 50 countries, Mahindra Tractors boasts a global presence, with the United States emerging as its largest market outside of India.
Leveraging Mahindra’s cutting-edge research and development, product innovation, and rigorous testing standards at Mahindra Research Valley (MRV) in Chennai, the company produces tractors at five state-of-the-art manufacturing facilities situated in Mumbai, Nagpur, Zaheerabad (Telangana), Jaipur, and Rudrapur (Uttarakhand). Each facility plays a pivotal role in delivering Mahindra’s 40 Lakh tractors, setting new industry standards in quality manufacturing, operational excellence through Total Productive Maintenance (TPM) compliance, and sustainable manufacturing practices.
This strategic expansion underscores Mahindra Tractors’ commitment to solidifying its position as a leading global tractor brand in the ever-evolving tractor market. Renowned for their durability and resilience, Mahindra Tractors are built tough to withstand the most challenging farm and non-farm environments, earning the trust and loyalty of millions of farmers worldwide.
Manufactured in India, Mahindra Tractors offers a comprehensive range of tractors celebrated for their superior build quality and performance across rugged terrains. These tractors feature world-class engines, powertrains, and aggregate technologies, ensuring unmatched performance and operator comfort. Apart from India, Mahindra also maintains manufacturing and assembly operations in North America, Brazil, Mexico, Finland, Turkey, and Japan through its subsidiaries