Nissan Set to Debut Array of New Energy Concept Cars at Auto China 2024
At the upcoming 18th Beijing International Automotive Exhibition (Auto China 2024), commencing on April 25, Nissan is poised to unveil a range of new energy concept models specifically tailored for the Chinese market. The event will also mark the China debut of the all-electric Nissan Hyper Force concept and the Formula E Gen3 race car. Against the backdrop of surging trends in electrification and intelligent technology, and aims to showcase its response to the growing demand for AI-driven mobility solutions.
Nissan‘s showcase will feature a comprehensive lineup of fully electrified vehicles, collaborative projects with prominent Chinese companies in the realm of intelligence, and an innovative booth design incorporating 3D technology. This immersive display will vividly demonstrate how Nissan vehicles are poised to integrate into future lifestyles, underscoring the company’s commitment to delivering cutting-edge technology and captivating products tailored for the Chinese market while contributing to a sustainable society.
Making its debut in China, the Hyper Force represents a next-generation EV sports concept designed to deliver an unparalleled driving experience. Equipped with innovative technologies such as an all-solid-state battery and advanced e-4ORCE all-wheel control, the model maintains high standards of environmental sustainability and safety.
Additionally, the Formula E Gen3 race car will be showcased at the event, representing the company’s participation in the ABB FIA Formula E World Championship. Through this all-electric championship series, it showcases its expertise in EV technology, bringing the excitement of zero-emission electric vehicles to a global audience. The race car has played a pivotal role in the team’s consecutive podium finishes in the ongoing 10th season, and enthusiasts can expect more electrifying performances at the upcoming Shanghai race in May.
Celebrating its 90th anniversary, Nissan recently unveiled its new global business plan, The Arc, which serves as a bridge to Nissan Ambition 2030, the company’s long-term vision. The plan reflects its commitment to continuous progression and adaptability in response to evolving market conditions.
China holds significant importance in Nissan‘s global strategy, being a key market and a leader in future mobility development. The company has consistently introduced cutting-edge technology and innovative mobility solutions tailored to the diverse needs of Chinese customers, contributing to the evolution of the country’s automotive industry. Upholding the commitment of “In China, for China, from China to global,” Nissan aims to meet evolving consumer needs, drive electrification, and advance intelligent technologies, leveraging its expertise in new energy and collaborative efforts with local technology leaders.
Auto China 2024 is scheduled to take place from April 25 to May 4 at the China International Exhibition Center, with Nissan’s press conference slated for the morning of April 25 at the W2 Hall.