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AX5 Select

Mahindra Popular XUV700 AX5 Select at Rs16,89000

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Mahindra Unveils XUV700 AX5 Select, Starting at ₹16.89 Lakh – Setting a New Standard for Accessible Luxury

Mahindra & Mahindra Ltd., India’s foremost SUV manufacturer, has unveiled the new AX5 Select (AX5 S) variant of the XUV700, priced at an attractive ₹16.89 Lakh (ex-showroom). This latest addition aims to democratize luxury, offering high-end features at a more accessible price point, reinforcing Mahindra’s commitment to providing exceptional value to its customers.

Key Features of the XUV700 AX5 Select

The AX5 Select variant is designed to cater to those who seek luxury without the premium price tag. It includes an array of upscale features typically found in higher-end models.

Skyroof: Offering a panoramic view, adding a touch of elegance and spaciousness to the cabin.
Dual 26.03cm HD Super screen: A sophisticated infotainment and instrument display setup that enhances the driving experience.
Push-Button Start/Stop: For a seamless and convenient start to your journey.
7-Seater Configuration: Providing ample space for family and friends, making it perfect for long trips.
These features make the AX5 Select a compelling choice for customers who desire a luxurious SUV experience at an accessible price.

Campaign and Positioning

To promote the AX5 Select variant, Mahindra is launching a new campaign with the tagline “Fast forward to the big league.” This campaign highlights the significant leap in value and features that the AX5 Select offers, positioning it as the ideal choice for those who aspire to own a luxury vehicle without exceeding their budget. The AX5 Select represents a perfect blend of luxury, performance, and affordability, tailored for the next generation of achievers.

Innovation and New Offerings

Mahindra’s commitment to innovation is evident in its continuous introduction of new variants and updates. Recently, the company launched.

7-Seater MX Variant: Expanding options for the entry-level segment.
Blaze Limited Edition on the AX7L Trim: Featuring Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, creating a bold and unique aesthetic.
Enhanced Customer Experience
To improve the customer experience, Mahindra has ramped up production capacity, significantly reducing waiting periods to typically within four to eight weeks, depending on the variant. This enhancement ensures that customers receive their vehicles promptly, enhancing overall satisfaction.

Global Reception and Pricing

The XUV700 has been well-received in international markets, including South Africa, Australia, Nepal, and New Zealand, since its launch in 2022, cementing its status as a global SUV. The updated ex-showroom prices for the XUV700 are as follows:

Variant Pricing

VARIANTSPETROLDIESEL
MX 5-str 13.99 Lakh14.59 Lakh
MX 7-str 14.49 Lakh14.99 Lakh
AX3 5-str 16.39 Lakh16.99 Lakh
AX5 Select 7-str 16.89 Lakh17.49 Lakh
AX5 Select Price is in Bold Letters


The introduction of the AX5 Select variant underscores Mahindra’s dedication to providing luxury, innovation, and value in the SUV segment. The XUV700 AX5 Select is set to redefine accessible luxury, offering premium features at a competitive price, making it an ideal choice for discerning customers.

Daimler Buses

Daimler Buses The Best Bus and Coach Manufacturer

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Daimler Buses Hosts BusTech Challenge 2023/24: Recognizing Excellence in Service Personnel

In a testament to its commitment to service quality, Daimler Buses recently concluded its BusTech Challenge 2023/24, crowning Thomas Schlatter from Switzerland as the “BusTech Master Europe.” Held in Munich, the award ceremony saw Schlatter clinching the gold medal, with Lukas Schindler from Germany securing silver and Jan van Steeg from the Netherlands bagging the bronze.

A Platform for Excellence: The BusTech Challenge

The BusTech Challenge, now in its sixth edition, serves as an internal competition under the theme “Compete with Friends.” Over 500 mechanics and technicians from authorized Omniplus service centers across 19 European countries participated, showcasing their prowess in both theory and practice.

Mirko Sgodda, Head of Marketing, Sales, and Customer Services at Daimler Buses, expressed excitement over the overwhelming response to the challenge. He underscored the significance of the competition in strengthening the network of employees and fostering motivation and appreciation among participants.

Omniplus, a division of Daimler Buses, has long been dedicated to identifying and honoring the top bus and coach mechanics in Europe. The BusTech Challenge serves as the platform to crown national winners, who then compete for the coveted title of “BusTech Master Europe.”

The competition comprises digital qualifying rounds followed by a two-day final event held at Neu-Ulm, where participants demonstrate their practical skills in maintaining and repairing Mercedes-Benz and Setra buses and coaches.

Unveiling the BusTech Challenge 2023/24

The journey to find the “BusTech Master” began in autumn 2023 with rigorous online tests covering technical knowledge, maintenance, and repair. Participants faced challenging questionnaires, with successful qualifiers advancing to subsequent rounds.

The final showdown, held on April 23 and 24, 2024, saw 18 national champions showcasing their practical skills across eleven different stations. From diagnosing and repairing electrical system failures to addressing faults in air-conditioning systems, participants navigated through various technical challenges with finesse.

Recognizing Excellence: Prizes and Rewards

Apart from the prestigious title, participants stood a chance to win attractive prizes, including workshop trolleys and cases, for their exemplary performance. The competition not only celebrates individual achievements but also highlights the collective expertise and dedication of service personnel within the Daimler Buses network.

The BusTech Challenge stands as a beacon of excellence, inspiring service personnel to continually raise the bar in service quality and technical proficiency. As Daimler Buses continues to lead the way in innovation and customer satisfaction, initiatives like the BusTech Challenge play a crucial role in nurturing talent and driving excellence across its service centers.