2025 Kia’s New Pickup Truck “Tasman”

Kia unveils new C-segment pickup truck “Tasman” ready for 2025 in many countries

Kia has introduced an Australia-inspired camouflage wrap for its upcoming Kia Tasman pickup truck, paying homage to the rugged allure and pioneering essence of Tasmania, the southernmost island of Australia. Collaborating with esteemed artist Richard Boyd-Dunlop from Australia and New Zealand, the unique wrap, themed around ‘The Path Never Taken’, embodies the adventurous ethos of the Tasman.

Drawing inspiration from the raw beauty of Australia’s diverse landscapes, the captivating graphics depict a journey of inspiration encountered while traversing the coastal routes and outback terrains. Boyd-Dunlop’s adventures, hitching rides in pickup trucks across Australia, serve as a primary influence for the exterior wrap’s striking design.

Karim Habib, Executive Vice President and Head of Kia Global Design, expressed, “Our Tasman pickup truck epitomizes Kia’s dedication to design, innovation, and the spirit of adventure. Richard Boyd-Dunlop’s exclusive camouflage design captures the essence of adventure unique to the Tasman.”

‘The Path Never Taken’ concept encapsulates the adventurous spirit of the Kia Tasman, inspiring customers to embark on journeys filled with discovery and excitement in a vehicle that prioritizes reliability and performance.

Boyd-Dunlop shared, “This design resonates with me as it reflects my experiences traveling across Australia and my encounters. The Tasman allowed me to continue this journey, depicting the connection, joy, and adventure inherent in Australian culture.”

Renowned for his artistic flair and ability to blend diverse mediums, Boyd-Dunlop skillfully incorporates elements of land and sea into the exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with bold blues paying homage to Australia’s influential surf culture.

Set to debut in 2025, the Tasman signifies Kia‘s inaugural entry into the C-segment pickup truck market, with a global launch strategy spanning key markets such as Korea, Australia, Africa, and the Middle East. Beyond its role as a work-oriented pickup, the Tasman caters to customers’ diverse personal needs, supporting even the most adventurous lifestyles with its versatility.