The highly anticipated Land Cruiser 300 bookings opened for in India. Renowned as the epitome of power, luxury, and off-road capability, the flagship SUV arrives as a Completely Built Unit (CBU) imported from Japan. Offering two distinct grades – ZX and GR-S – the latest iteration of the Land Cruiser blends cutting-edge technology, superior off-road mastery, and unmatched refinement.
Uncompromising Performance: Power Meets Agility

The Land Cruiser 300 is powered by a Twin-Turbo V6 diesel engine, ensuring remarkable performance on and off the road. With a maximum output of 227 kW (4000 rpm) and an immense torque of 700 Nm (1600–2600 rpm), the SUV delivers an exhilarating driving experience. The 10-speed automatic transmission ensures seamless gear shifts, optimizing acceleration and power delivery for various terrains.
Built on Toyota’s TNGA-F platform, the Land Cruiser 300 is lighter yet significantly more rigid, enhancing stability and durability. The full-time 4WD system, in combination with Toyota’s AWD Integrated Management (AIM), provides unparalleled traction, allowing drivers to tackle the most demanding terrains effortlessly.
Extreme Off-Road Prowess with GR-S Grade
For the ultimate off-road enthusiasts, Toyota introduces the GR-S (Gazoo Racing Sport) grade, equipped with exclusive off-road enhancements. Featuring differential locks, improved shock absorbers, and off-road-tuned suspension, the GR-S variant ensures maximum capability in extreme conditions. The Multi-Terrain Select (MTS) and Multi-Terrain Monitor (MTM) provide real-time terrain data, enabling precise navigation through mud, snow, sand, and rocky landscapes.
Bold and Muscular Exterior Design
The Land Cruiser 300 boasts an aggressive yet sophisticated exterior, designed to command presence on any terrain. Key highlights include:
- Striking front grille and sculpted bumper for a commanding stance
- Signature LED lighting with Adaptive High Beam System (AHS) for superior nighttime visibility
- Aerodynamic silhouette improving efficiency and reducing drag
- Exclusive GR-S badging and blacked-out accents for a sportier appeal
- Premium color options: Precious White Pearl and Attitude Black

Luxury Redefined: Expansive and Premium Cabin
Step inside, and the Land Cruiser 300 offers an oasis of luxury and cutting-edge technology. The interior is adorned with high-quality leather, soft-touch materials, and exquisite craftsmanship, delivering a refined yet rugged ambiance. Key interior features include:
- New 31.24 cm touchscreen infotainment system with Apple CarPlay and Android Auto
- 4-zone automatic climate control for personalized comfort
- 8-way power-adjustable front seats with memory function
- Power-adjustable steering column with memory settings
- Wireless charging pad and multiple USB ports
- Rear entertainment system ensuring comfort for rear passengers
The ZX variant features two luxurious interior options: Neutral Beige and Black, offering an elegant atmosphere. Meanwhile, the GR-S grade features an exclusive GR-S Black or Black & Dark Red upholstery, emphasizing its sporty DNA.
Toyota Safety Sense 3.0: Best-in-Class Safety
Toyota remains committed to safety, equipping the Land Cruiser 300 with the latest Toyota Safety Sense 3.0 (TSS 3.0) suite. Advanced safety features include:
- Pre-Collision System (PCS) for proactive collision avoidance
- Lane Departure Alert (LDA) & Lane Tracing Assist (LTA) for maintaining lane discipline
- Dynamic Radar Cruise Control (DRCC) for stress-free highway driving
- Adaptive High Beam System (AHS) for superior visibility
- 360-degree panoramic view monitor, enhancing parking and maneuverability
- 10 SRS airbags ensuring comprehensive protection for all occupants
- Blind Spot Monitor (BSM) & Tire Pressure Warning System (TPWS)
Seamless Connectivity and Smart Technology
The Land Cruiser 300 is designed with state-of-the-art technology, enhancing both convenience and connectivity. The Toyota i-Connect Telematics system allows users to remotely access vehicle diagnostics, lock/unlock functionality, and real-time tracking. The Head-Up Display (HUD) projects essential driving data onto the windshield, ensuring drivers stay focused on the road. Additionally, the JBL 14-speaker premium audio system delivers an immersive sound experience.
Pricing and Availability
The Land Cruiser 300 is priced at:
- ZX Grade: Rs. 2,31,00,000 (ex-showroom)
- GR-S Grade: Rs. 2,41,00,000 (ex-showroom)
Toyota Kirloskar Motor has announced that the prices will remain uniform across all dealerships in India at the ex-showroom level. Customers can book the SUV at their nearest Toyota dealership.
Final Verdict: The Ultimate Luxury Off-Roader
With a legacy spanning over 70 years, the Land Cruiser has cemented itself as a symbol of durability, luxury, and off-road dominance. The latest Land Cruiser 300 builds upon this rich heritage, integrating advanced technology, superior safety, and off-road capability while maintaining its legendary reliability. Whether conquering rugged landscapes or cruising through urban environments, the Land Cruiser 300 stands as the ultimate SUV for those who demand excellence.
Bookings for the Toyota Land Cruiser 300 are now open across all Toyota dealerships in India.