Skoda Auto India’s new pricing strategy reflects the company’s dedication to delivering more value to its customers
Skoda Auto India has unveiled new pricing for its popular Kushaq and Slavia models, effective for a limited period. This strategic move aims to make the brand more accessible to a wider range of customers, reinforcing Skoda’s commitment to providing high-value, safe, and feature-rich vehicles. With the new pricing, the range now starts at an attractive ₹10.69 lakh.
Enhancing Accessibility and Value
Skoda Auto India’s new pricing strategy reflects the company’s dedication to delivering more value to its customers. By achieving efficiencies in operations and leveraging economies of scale, Skoda has been able to reduce prices and pass these benefits directly to consumers. This initiative aligns with the company’s long-term goal of expanding its customer base and making its premium offerings more accessible.
Additionally, the Kushaq offers the Onyx variant at the value end and the Monte Carlo variant at the premium end. The new pricing structure applies to all engine and transmission options for the Kushaq and select variants for the Slavia. Both models are equipped with a 1.0 TSI petrol engine available with a six-speed manual and automatic transmission, as well as a 1.5 TSI petrol engine with a six-speed manual and seven-speed DSG.
Safety and Features
Skoda continues to prioritize safety, with both the Kushaq and Slavia achieving 5-star ratings for adults and children under Global NCAP tests. Standard safety features include six airbags across all variants. Other premium features include:
Ventilated seats
Electric seat adjustment
Wireless Android Auto and Apple CarPlay
A 25.4 cm in-car entertainment interface
A sub-woofer embedded in the boot
Customer Benefits and Offers
Customers can enjoy benefits of up to 10% depending on their choice of model, variant, engine, and transmission. The Kushaq Monte Carlo variant sees the highest reduction, while the Slavia’s entry price point is made more accessible. Additionally, customers can avail further savings on registration and insurance.
Skoda’s new value proposition also includes customized and tailor-made offers, allowing customers to select options that best suit their preferences. Key pillars of this strategy are:
Price Leverage: Enhanced affordability across the range.
After-Sales Offers: Maintenance packages and overall cost of ownership benefits.
Sales Levers and Value-Added Services: Exchange and corporate bonus options, special finance and insurance schemes, extended warranties, and comprehensive service and maintenance packages.
Enhanced Customer Experience
Skoda Auto India’s focus on customer delight is evident in the superior mileage offered by both the Kushaq (up to 19.76 km/L) and Slavia (up to 20.32 km/L). The company is also ramping up its network and personnel to support high volume increases anticipated with the upcoming launch of the new compact SUV in early 2025.
Sustainable Practices
The 1.0 TSI engine in the Kushaq has been certified as E20 compliant by the Automotive Research Authority of India (ARAI), making it the first powerplant in India to receive this certification. E20 compliance means the engine can run on a blend of 20% ethanol and 80% petrol, aligning with government policies to reduce fossil fuel consumption and emissions, enhancing sustainability.
Commitment to Peace of Mind
Skoda Auto India offers a comprehensive 4-year/100,000 km standard warranty on the Kushaq and Slavia, with an option to extend it to 6 years/150,000 km. This robust warranty package underscores the company’s commitment to providing a hassle-free ownership and maintenance experience.
Conclusion
Skoda Auto India’s new pricing strategy for the Kushaq and Slavia not only enhances the value proposition for these models but also reinforces the company’s commitment to making premium, safe, and feature-rich vehicles accessible to a broader audience. This initiative, coupled with the upcoming launch of a new compact SUV and continued focus on sustainability and customer satisfaction, positions Skoda Auto India as a leader in the Indian automotive market.