Ford Pro Proud To Launch New E-Transit In Europe

Ford Pro Launches All-New E-Transit Custom Across Europe to Empower SMEs with Electric Mobility

Ford Pro is proud to announce the launch of the all-new E-Transit Custom, a breakthrough in electric mobility designed to meet the needs of small and medium enterprises (SMEs) across Europe. This innovative one-tonne van combines cutting-edge electric vehicle technology with Ford Pro’s robust digital and physical platform, enabling businesses to enhance productivity and reduce the cost of ownership.

A Pivotal Moment for EV Adoption

The launch of the E-Transit Custom coincides with a significant uptick in electric vehicle adoption among small businesses. A recent report from the Centre for Economics and Business Research reveals that the share of electric vans in new registrations across major markets has increased more than fivefold from 2018 to 2023. Additionally, over 350 low-emission zones now cover more than 80 million people, including all EU capital cities, pushing businesses to consider more sustainable vehicle options.

Built for SME Needs

Ford Pro’s E-Transit Custom has been meticulously developed from the ground up, focusing on customer-inspired solutions. It combines advanced electric technology with Ford Pro’s comprehensive suite of software and services to simplify the transition to electric vehicles for SMEs. Noteworthy features include:

To support the launch, Ford Pro introduces an integrated home charging solution for businesses. This includes the installation of a connected wallbox, management software, and maintenance services, ensuring seamless and efficient charging for electric fleets across major European markets.

Innovative Cab Design: Equipped with standard 5G connectivity and a unique tilting steering wheel for enhanced usability.
Efficient Powertrain: Offering up to 337 km of driving range and two-year unlimited distance service intervals, ensuring minimal downtime.
Load Capacity: Maintains payloads up to 1,011 kg and class-leading towing capacity of 2,300 kg, without compromising on performance.

Enhanced Productivity and Cost Efficiency

Ford Pro anticipates significant cost savings for businesses switching to the E-Transit Custom. The electric van is expected to deliver lower operating costs compared to diesel counterparts, thanks to reduced maintenance needs and efficient energy use. Key productivity features include:

Mobile Office Option Pack: Features a tilting steering wheel and Delivery Assist technology to streamline operations.
Optimized Space: A lower load floor and class-leading side door aperture make loading easier, while a semi-trailing arm independent rear suspension enhances traction and handling.

Digital and Physical Integration

Every E-Transit Custom is fitted with a 13-inch landscape touchscreen powered by Ford’s SYNC 4 system, offering connectivity via a 5G modem. Alexa Built-in allows drivers to use voice commands for hands-free operation, enhancing on-the-go productivity. Over 30 modules in the E-Transit Custom are capable of receiving wireless software updates, ensuring the vehicle remains up-to-date with the latest features and improvements.

Customization and Flexibility

Recognizing that businesses have unique needs, Ford Pro offers a variety of configurations for the E-Transit Custom, including:

Panel Van: With up to 6.8 m³ load volume.
Double-cab-in-van: Featuring a three-seat second row and fixed bulkhead.
Kombi: Providing flexibility between cargo space and up to eight passenger seats.
Multi-Cab: Combining a two-seat second row with a full-length cargo area.
For those not ready to fully transition to electric, the Transit Custom PHEV offers a hybrid solution with pure-electric driving capability for urban areas and petrol power for longer journeys.

Production and Availability

The E-Transit Custom is now in production at Ford Otosan’s state-of-the-art Yenikoy Assembly Plant in Türkiye. Orders are already being accepted, with the first models set to reach dealerships in selected markets this summer, and a full rollout across the EU by 2025.


The all-new E-Transit Custom by Ford Pro is set to revolutionize the electric vehicle market for SMEs in Europe. Combining advanced technology, cost efficiency, and practical features, it provides a compelling solution for businesses looking to embrace sustainable mobility.