Audi S312

The New Audi S312 With More Power and Precision

The New Audi S312: Unleashing Power and Precision:

The new Audi S312 redefines performance and agility, pushing the boundaries of driving excitement with its enhanced four-cylinder turbo engine and cutting-edge technology. Designed for those who crave an exhilarating ride, the S312 is poised to set new standards in its class.

Enhanced Engine and Superior Performance

At the heart of the Audi S312 lies a robust four-cylinder turbo engine delivering an impressive 333 hp and 420 Nm of torque. This powerhouse ensures a thrilling driving experience, seamlessly blending power and responsiveness. The torque splitter, paired with a sportier front axle and improved steering, enhances the vehicle’s agility and handling, making every drive an emotional journey.

Precision Handling with Falken Azenis Sports Tyres

The exceptional handling characteristics of the Audi S312 are further amplified by the 235/35 R19 sports tyres, meticulously tuned for this model. These Falken Azenis tyres offer remarkable grip and precise track stability, particularly on dry roads. The tyres feature an exceptionally strong shoulder section and an increased contact patch, which is crucial for dynamic driving. This design allows the tyres to transfer more lateral load, enhancing the vehicle’s agility and performance, especially during spirited drives through winding mountain passes in the Dolomites.

Cutting-Edge Technology for an Unmatched Driving Experience

Audi S312
The New Audi S312 With More Power and Precision

Audi has equipped the S312 with a suite of advanced technologies that elevate the driving experience. The torque splitter distributes power efficiently between the front and rear axles, ensuring optimal traction and stability. The sportier front axle design enhances cornering precision, while the improved steering provides a direct and responsive feel, allowing drivers to navigate even the tightest turns with confidence.

A New Benchmark in Agility and Performance

The Audi S312’s heightened agility and performance are evident on challenging terrains. Whether conquering sharp turns on mountain roads or accelerating on open highways, the S312 delivers a driving experience that is both exhilarating and refined. The combination of its powerful engine, advanced handling technologies, and high-performance tyres makes it a formidable contender in the sports car segment.

Conclusion

The new Audi S312 is not just a car; it’s a statement of power, precision, and performance. Its enhanced engine, sophisticated handling features, and specially tuned sports tyres make it a joy to drive, offering an emotional and thrilling experience for enthusiasts. Audi has once again pushed the envelope, creating a vehicle that promises to deliver on every front, from dynamic driving to everyday comfort.

Experience the new Audi S312, and discover a new level of driving excitement that is sure to captivate and inspire.

Nissan Motor

Nissan Motor Ltd. Announces New Management From Q2

Nissan Motor Co., Ltd. Announces Key Senior Management Changes


Nissan Motor Co., Ltd. today announced significant senior management changes to bolster the execution of the company’s business plan, The Arc. These leadership appointments are designed to strengthen the company’s strategic initiatives and support its long-term objectives.

Atul Pasricha Transitioning Towards Retirement

Atul Pasricha, Senior Vice President of M&A, Partnership Finance, and Alliance Projects, will be transitioning towards retirement this summer. Pasricha has been a pivotal figure in driving key financial and strategic partnerships for Nissan. His successor will be announced at a future date, and Pasricha will remain with the company during the transition period to ensure a smooth handover.

Yasunobu Matoba to Retire

Yasunobu Matoba, Corporate Vice President and Chief Information Officer (CIO) of Global IS/IT, will retire on June 30, 2024. Matoba has played a critical role in shaping Nissan’s information technology strategy and has been instrumental in enhancing the company’s IT infrastructure. His leadership has been key in navigating the company through various technological advancements and challenges.

Jan Brecht Appointed as Chief Digital Information Officer (CDIO)

Effective July 1, Jan Brecht will join Nissan as Chief Digital Information Officer (CDIO). Brecht will report directly to Stephen Ma, Chief Financial Officer, and will be based in Japan. Brecht brings extensive experience from his previous role as CIO at Mercedes-Benz, a position he held since 2015. His expertise in digitalization and his proven track record in IT leadership will be invaluable as Nissan aims to advance its digital transformation and achieve its long-term strategic goals.

Stephen Ma commented on the new appointment, saying, “We are excited to welcome Jan Brecht to Nissan Motor. His vast experience in digital transformation and IT leadership will be instrumental in driving forward our digital strategy and supporting our business plan, The Arc. We are confident that Jan’s leadership will help us achieve new levels of innovation and efficiency.”

Supporting The Arc Business Plan

These senior management changes are part of Nissan Motor’s broader strategy to reinforce its leadership team as it works towards the successful execution of The Arc. This comprehensive business plan focuses on innovation, sustainability, and growth, positioning Nissan to thrive in the evolving automotive landscape.

As Nissan Motor continues to adapt to the dynamic global market, these leadership transitions will ensure that the company remains agile and forward-thinking, ready to meet new challenges and seize opportunities. The strategic vision set forth by The Arc will be supported by these seasoned executives, driving Nissan towards a future of sustained success and innovation.

Audi India

Audi India Expands Its New Audi Plus Outlet In Q1

Audi India Expands Retail Footprint with New Audi Approved: plus Facility in Mangalore


Audi India, the renowned German luxury car manufacturer, has further strengthened its pre-owned car business in India with the inauguration of a new Audi Approved: plus facility in Mangalore, Karnataka. Located at Door No 3, 93, Junction, Kuloor, Kavoor, this state-of-the-art facility marks the 27th Audi Approved: plus showroom in the country.

Commitment to Quality and Customer Satisfaction

Mr. Balbir Singh Dhillon, Head of Audi India, highlighted the importance of this new expansion, stating, “The inauguration of this facility in Mangalore reaffirms our dedication to delivering a top-tier pre-owned car buying experience. The pre-owned luxury car market is a vital growth area for us, and we are well-positioned to seize this opportunity through our swiftly growing Audi Approved: plus network and our steadfast commitment to quality. We aim for the Approved: plus program to set the standard for pre-owned luxury car ownership in India.”

Amit Jain, CEO of Jubilant Motor Works, also emphasized the facility’s impact on customer satisfaction: “This cutting-edge facility underscores our pledge to offer exceptional performance, luxury, and customer service that are hallmarks of the Audi brand. The new Audi Approved: plus facility is poised to set new standards of quality and service in the pre-owned luxury car market, delivering unparalleled excellence to our esteemed customers.”

Rigorous Quality Assurance

Audi Approved plus ensures the highest quality standards for pre-owned Audi vehicles. Each vehicle undergoes a comprehensive inspection, including 300+multi-point checks covering mechanical, bodywork, interior, and electrical components, along with a full on-road test. This meticulous process guarantees peace of mind for buyers, ensuring that every car meets Audi’s exacting standards.

Comprehensive Services and Benefits

The program offers several customer benefits, including 24×7 Roadside Assistance and complete vehicle history transparency before purchase. Additionally, customers can access easy financing and insurance options, making the pre-owned car buying experience seamless and stress-free.

Rapid Growth in Pre-owned Segment

The Audi Approved plus pre-owned car business has shown significant growth, expanding by 50% in FY23-24. In the first quarter of 2024 alone, the program experienced a robust 25% increase. Audi India plans to continue this momentum by opening three more pre-owned car facilities later this year.

Strategic Location

The new facility in Mangalore is strategically located at Door No 3, 93, Junction, Kuloor, Kavoor, Mangalore, Karnataka 575013 making it easily accessible for customers in the region. This expansion aligns with Audi’s strategy to enhance its presence in key markets across India, ensuring that more customers can enjoy the benefits of the Audi Approved: plus program.

Future Prospects

As the demand for pre-owned luxury cars continues to rise, Audi India is poised to lead the market with its extensive network and commitment to quality. The Audi Approved: plus program sets a new standard for pre-owned car ownership, offering unparalleled assurance and convenience to customers.

PURA Vision

Automobili Pininfarina New PURA Vision In Europe

Automobili Pininfarina Unveils PURA Vision at Concorso d’Eleganza Villa d’Este in Europe


The prestigious Italian luxury brand Automobili Pininfarina unveils its Automobili Pininfarina New PURA Vision In Europe. This event, taking place on the idyllic banks of Lake Como from May 24-26, 2024, marks the brand’s much-anticipated return since the Battista pure-electric hyper GT clinched the Design Award in 2021.

A New Era of Luxury: Introducing PURA Vision

PURA Vision, a revolutionary electric Luxury Utility Vehicle (e-LUV), represents a bold new direction for Automobili Pininfarina. It serves as an inspiration for the next generation of the brand’s models, including the groundbreaking B95, the world’s first pure-electric hyper Barchetta. This innovative concept has already received significant acclaim, most notably securing the coveted 2024 iF Design Award for its seamless blend of timeless design and cutting-edge technology.

An Exclusive European Premiere

Nestled against the luxurious backdrop of Lake Como and the Villa d’Este hotel, Concorso d’Eleganza Villa d’Este is a highlight of the European automotive calendar. The event attracts discerning clients and collectors worldwide, providing an exclusive opportunity to experience the PURA Vision concept firsthand. This gathering celebrates the most exquisite, valuable, and influential historic vehicles alongside the world’s most exciting and daring concept cars.

Design Excellence and Heritage

The PURA Vision concept showcases a unique sculptural statement with its low hood and high fenders, inspired by the iconic 1947 Cisitalia—the first vehicle to enter the Museum of Modern Art’s (MoMA) collection in New York. Its striking exterior features bold cab-rear proportions, creating an unmistakable presence, while its glasshouse and tri-opening pillarless lounge doors provide unrestricted access to the spacious 2+2 cabin. This design draws inspiration from the iconic pillarless Lancia Florida, styled by Battista Farina in the 1950s, which influenced the recently unveiled one-off Battista Cinquantacinque.

A Fusion of Luxury and Technology

The sophisticated cabin of PURA Vision seamlessly combines handcrafted luxury with advanced technology. A central display rises from the console when needed, and speakers in the headrests provide individual sound zones for each occupant. Enhancing the bespoke travelling experience is an integrated wine cooler between the two rear seats, ensuring that occupants enjoy contemporary luxury in every sense.

Commitment to Sustainability

Automobili Pininfarina’s commitment to sustainability is evident in the PURA Vision concept. The vehicle’s design philosophy emphasizes clean energy and sustainable materials, aligning with the brand’s broader mission to create a cleaner, safer, and more inclusive world.

Conclusion

The European debut of the PURA Vision design concept at the Concorso d’Eleganza Villa d’Este is a significant milestone for Automobili Pininfarina. This event not only highlights the brand’s commitment to innovation and design excellence but also underscores its dedication to sustainability and luxury. As the automotive world eagerly anticipates this unveiling, the PURA Vision promises to set new standards for the future of luxury electric vehicles.

Nissan

Nissan’s Commitment to Low CO2 Emission

Nissan’s Commitment to Sustainability: Transition to Low CO2 Emission Aluminum Parts


Nissan Motor Co. Ltd. has announced a significant step towards sustainability by incorporating low CO2 emission aluminum parts into both new and existing models starting from fiscal year 2024. This initiative is part of Nissan’s broader goal to achieve carbon neutrality across the entire lifecycle of its vehicles by 2050.

Aluminum, which constitutes approximately 10% of a vehicle’s weight, plays a crucial role in the automotive industry. By shifting to low CO2 emission aluminum, Nissan aims to significantly reduce its carbon footprint. The company plans to complete the transition to these eco-friendly materials by 2030.

The Benefits of Low CO2 Emission Aluminum

Green aluminum is produced using non-fossil fuel-derived electricity, which can cut CO2 emissions during production by about 50% compared to traditional methods. Recycled aluminum offers even greater benefits, reducing CO2 emissions by approximately 95%. These materials are essential in its strategy to minimize environmental impact.

Nissan has already started purchasing low CO2 emission aluminum sheets for vehicle panels in Japan from suppliers such as Kobe Steel, Ltd. and UACJ Corporation. Moving forward, the automaker will expand the use of low CO2 emission aluminum to all aluminum parts, including processed components, on a global scale.

Implementation Timeline

For new models, it will begin using low CO2 emission aluminum starting in fiscal year 2027. For current models, the transition will commence this fiscal year, with sourcing wheels, chassis parts, axle parts, and harness wires made from green aluminum in Japan, the United States, and Europe. By the end of fiscal year 2024, it is expected that around 20% of the newly mined aluminum used for car parts in these markets will be replaced with green or recycled aluminum.

Nissan
Nissan 4 New NEV For A New Era In 2024

Nissan’s Broader Sustainability Goals

The dedication to sustainability extends beyond materials with its commitment to creating a cleaner, safer, and more inclusive world. This includes not only reducing emissions but also innovating in areas such as electric vehicles, renewable energy integration, and sustainable manufacturing practices.

Conclusion

Nissan’s transition to low CO2 emission aluminum parts underscores its commitment to environmental stewardship and sustainability. By leading the way in reducing carbon emissions in vehicle production, Nissan sets a new standard for the automotive industry. This move not only aligns with global sustainability goals but also supports Nissan’s long-term vision of achieving carbon neutrality by 2050.

Audi India

Audi India New Price From 1/6/2024

Audi India, the renowned German luxury car manufacturer will revised price from June 01,2024


Audi India, the renowned German luxury car manufacturer, has announced a price increase of up to 2% across its entire model range. This adjustment, driven by escalating input and transportation costs, will take effect from June 01, 2024.

Price Hike Due to Rising Input Costs

Mr. Balbir Singh Dhillon, Head of Audi India, remarked on the forthcoming price adjustment: “Due to escalating input costs, we are necessitated to raise our prices by up to 2% starting June 01, 2024. This price correction is essential for maintaining sustainable growth for both Audi India and our dealer network. We strive to minimize the impact of these rising costs on our customers as much as possible.”

Continued Growth and Strong Performance

Despite the upcoming price hike, Audi has showcased robust performance in the financial year 2023-2024, retailing 7,027 units and marking an impressive 33% growth. Additionally, the Audi Approved: plus pre-owned car business witnessed a substantial 50% growth in the same period.

Audi India’s Diverse Product Portfolio

Audi India’s product lineup includes a diverse range of vehicles catering to various customer preferences and needs. The current portfolio encompasses:

Audi India
Audi India New Price From 1/6/2024

Sedans and Sportbacks: Audi A4, Audi A6, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback
SUVs and Crossovers: Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi RS Q8
Electric Vehicles: Audi Q8 50 e-tron, Audi Q8 55 e-tron, Audi Q8 Sportback 50 e-tron, Audi Q8 Sportback 55 e-tron, Audi e-tron GT, Audi RS e-tron GT

Future Outlook

As Audi prepares for the price revision, the company remains committed to delivering exceptional value and luxury to its customers. The price increase is a strategic move to navigate the rising costs while continuing to provide high-quality vehicles and services.

Customers looking to purchase an Audi vehicle are encouraged to make their purchases before the price hike takes effect on June 01, 2024. For more information on the revised pricing and available models, visit Audi India.

Conclusion

Audi India’s decision to revise prices reflects the broader economic trends impacting the automotive industry. By adjusting prices, Audi aims to sustain its growth trajectory while continuing to offer premium vehicles that meet the evolving demands of its customers.

Ford Pro

Ford Pro Proud To Launch New E-Transit In Europe

Ford Pro Launches All-New E-Transit Custom Across Europe to Empower SMEs with Electric Mobility


Ford Pro is proud to announce the launch of the all-new E-Transit Custom, a breakthrough in electric mobility designed to meet the needs of small and medium enterprises (SMEs) across Europe. This innovative one-tonne van combines cutting-edge electric vehicle technology with Ford Pro’s robust digital and physical platform, enabling businesses to enhance productivity and reduce the cost of ownership.

A Pivotal Moment for EV Adoption

The launch of the E-Transit Custom coincides with a significant uptick in electric vehicle adoption among small businesses. A recent report from the Centre for Economics and Business Research reveals that the share of electric vans in new registrations across major markets has increased more than fivefold from 2018 to 2023. Additionally, over 350 low-emission zones now cover more than 80 million people, including all EU capital cities, pushing businesses to consider more sustainable vehicle options.

Built for SME Needs

Ford Pro’s E-Transit Custom has been meticulously developed from the ground up, focusing on customer-inspired solutions. It combines advanced electric technology with Ford Pro’s comprehensive suite of software and services to simplify the transition to electric vehicles for SMEs. Noteworthy features include:

To support the launch, Ford Pro introduces an integrated home charging solution for businesses. This includes the installation of a connected wallbox, management software, and maintenance services, ensuring seamless and efficient charging for electric fleets across major European markets.

Innovative Cab Design: Equipped with standard 5G connectivity and a unique tilting steering wheel for enhanced usability.
Efficient Powertrain: Offering up to 337 km of driving range and two-year unlimited distance service intervals, ensuring minimal downtime.
Load Capacity: Maintains payloads up to 1,011 kg and class-leading towing capacity of 2,300 kg, without compromising on performance.

Enhanced Productivity and Cost Efficiency

Ford Pro anticipates significant cost savings for businesses switching to the E-Transit Custom. The electric van is expected to deliver lower operating costs compared to diesel counterparts, thanks to reduced maintenance needs and efficient energy use. Key productivity features include:

Mobile Office Option Pack: Features a tilting steering wheel and Delivery Assist technology to streamline operations.
Optimized Space: A lower load floor and class-leading side door aperture make loading easier, while a semi-trailing arm independent rear suspension enhances traction and handling.

Digital and Physical Integration

Every E-Transit Custom is fitted with a 13-inch landscape touchscreen powered by Ford’s SYNC 4 system, offering connectivity via a 5G modem. Alexa Built-in allows drivers to use voice commands for hands-free operation, enhancing on-the-go productivity. Over 30 modules in the E-Transit Custom are capable of receiving wireless software updates, ensuring the vehicle remains up-to-date with the latest features and improvements.

Customization and Flexibility

Recognizing that businesses have unique needs, Ford Pro offers a variety of configurations for the E-Transit Custom, including:

Panel Van: With up to 6.8 m³ load volume.
Double-cab-in-van: Featuring a three-seat second row and fixed bulkhead.
Kombi: Providing flexibility between cargo space and up to eight passenger seats.
Multi-Cab: Combining a two-seat second row with a full-length cargo area.
For those not ready to fully transition to electric, the Transit Custom PHEV offers a hybrid solution with pure-electric driving capability for urban areas and petrol power for longer journeys.

Production and Availability

The E-Transit Custom is now in production at Ford Otosan’s state-of-the-art Yenikoy Assembly Plant in Türkiye. Orders are already being accepted, with the first models set to reach dealerships in selected markets this summer, and a full rollout across the EU by 2025.

Conclusion

The all-new E-Transit Custom by Ford Pro is set to revolutionize the electric vehicle market for SMEs in Europe. Combining advanced technology, cost efficiency, and practical features, it provides a compelling solution for businesses looking to embrace sustainable mobility.

Mercedes-Benz Trucks

2024 Mercedes-Benz Truck’s New Charging Stations

Mercedes-Benz Trucks Expands Offerings to Include Charging Stations for Electric Vehicles


Mercedes-Benz Trucks is enhancing its e-mobility services by offering fleet operators the option to purchase fast-charging stations directly from its dealerships, alongside its battery-electric vehicles. Partnering with Alpitronic, a leader in the development of high-power DC fast charging solutions, Mercedes-Benz Trucks aims to provide a seamless transition to electric mobility for its customers.

Comprehensive Charging Solutions for Fleet Operators

The transition to electric vehicles (EVs) involves more than just the vehicles themselves; it requires a robust charging infrastructure. To address this, Mercedes-Benz Trucks has introduced a holistic ecosystem that includes consulting, hardware sales, and technical services. Their “Depot Charging” package offers a one-stop solution, simplifying the process for fleet operators.

Stina Fagerman, Head of Marketing, Sales, and Services at Mercedes-Benz Trucks, emphasizes the importance of this new service: “As a provider of holistic consulting services and depot charging stations, we are meeting an important customer demand. Our aim is to make the transition to electric mobility even easier for our customers.”

Alpitronic: Strategic Partner for Charging Stations

Alpitronic, founded in South Tyrol in 2009, is Mercedes-Benz Trucks strategic partner for charging stations. Known for its “Hyper charger” series, Alpitronic offers modular and sophisticated DC fast charging solutions that are highly reliable and easy to maintain. Their products are favored by many public fast-charging infrastructure operators due to their high power density and extensive service network, which includes over 200 field service technicians across Europe.

A Holistic Ecosystem for Electric Mobility

Mercedes-Benz Trucks has long supported customers in electrifying their depots through its eConsulting services. The company provides comprehensive advice on electric trucks, plans and designs depot charging infrastructure, and assists with grid connections. By integrating the consultation, charging stations, and related services into a single package, Mercedes-Benz Trucks reduces the coordination burden for customers, ensuring smoother and more efficient transitions to electric fleets.

This integrated approach also benefits from Daimler Truck Financial Services (DTFS), which offers financing solutions for the charging infrastructure, further easing the financial aspects of the transition for customers.

Launch and Rollout

The new Depot Charging package will launch in Germany at the end of May 2024, with pilot projects at various dealerships. This will be followed by a gradual rollout to other European countries. The goal is to offer a cost-effective and comprehensive package that covers everything from energy generation to suitable charging infrastructure.

 Mercedes-Benz Trucks
eActros 600 for an Unprecedented Test Run

eConsulting to Improve Total Costs

Mercedes-Benz Trucks eConsulting service has been a critical component in assisting customers with fleet electrification. By advising on electric trucks and depot charging infrastructure, the service helps optimize total costs and improve efficiency. Mercedes-Benz Trucks consultants also assist customers in identifying public funding opportunities for both infrastructure and vehicles, ensuring that fleet operators can take full advantage of available financial support.

Conclusion

With the introduction of fast-charging stations in partnership with Alpitronic, Mercedes-Benz Trucks is poised to lead the charge in the transition to electric mobility. By offering a comprehensive suite of services and solutions, the company aims to make the adoption of electric vehicles more accessible and straightforward for fleet operators, paving the way for a greener future.

BYD India

BYD SEAL Honored With 1,000 Bookings In India

BYD SEAL Leads India’s Luxury Electric Car Market with Over 1,000 Bookings


Innovative Technology and Environmental Commitment Drive BYD’s Push for a Greener Future
Exceptional Performance and Competitive Pricing Make BYD SEAL a Hit Among Indian Consumers
New Delhi, India: BYD India, a subsidiary of the world’s leading New Energy Vehicles (NEV) manufacturer, has surpassed 1,000 bookings for its BYD SEAL luxury sport sedan, just over two months after its launch. This milestone underscores the robust demand for BYD’s state-of-the-art electric vehicles in India. The surge in bookings highlights the increasing preference for technologically advanced, high-performance, and competitively priced luxury EVs.

The BYD SEAL has won the hearts of Indian consumers with its remarkable performance and attractive pricing. Available in three variants – Dynamic, Premium, and Performance – the BYD SEAL caters to diverse driving preferences with impressive specifications. The Performance variant offers a thrilling 0-to-100 km/h acceleration in just 3.8 seconds, while the Premium variant provides an exceptional driving range of 650 km on a single charge. Starting at ₹41,00,000 (ex-showroom) and going up to ₹53,00,000 (ex-showroom), the BYD SEAL is an accessible option for a broader segment of eco-conscious car buyers in India.

Mr. Sanjay Gopalakrishnan, Senior Vice President of the Electric Passenger Vehicle Business at BYD India, stated The remarkable reception of the BYD SEAL, exceeding 1,000 bookings in just over two months, clearly demonstrates the increasing demand for high-performance and stylish electric vehicles in India. This milestone underscores our steadfast dedication to offering Indian consumers top-tier electric mobility solutions that combine thrilling driving experiences with competitive pricing. We are certain that the BYD SEAL, with its award-winning technology, impressive range, and unmatched safety features, will revolutionize the Indian electric vehicle market.

The BYD SEAL, winner of an iF Design Award, is equipped with advanced technologies like Cell to Body (CTB) and intelligence Torque Adaption Control (iTAC), based on the updated e-Platform 3.0. With optional rear-wheel and all-wheel drive, advanced suspensions, and a 0-to-100 km/h acceleration in just 3.8 seconds for the Performance variant, and a range of 650 km for the Top Most variant. The car’s aerodynamics and interior space are enhanced by the CTB technology, which integrates the battery within the structure of the chassis, improving safety, packaging, and passenger space.

Furthermore, the BYD SEAL is equipped with ADAS Level 2, NFC card integration, and 9 airbags, making it a well-rounded, stylish, efficient, and safe vehicle. More information, details, and terms and conditions of the product can be found at www.bydautoindia.com.

More than just a car, the BYD SEAL represents a commitment to a greener future. BYD concluded 2023 with record-breaking global sales, surpassing its 3 million annual sales target, and is now the global NEV sales champion for the second year in a row. The company remains committed to speeding up the shift towards a more sustainable future, actively working towards its goal to ‘Cool the Earth by 1°C’

AX5 Select

Mahindra Popular XUV700 AX5 Select at Rs16,89000

Mahindra Unveils XUV700 AX5 Select, Starting at ₹16.89 Lakh – Setting a New Standard for Accessible Luxury

Mahindra & Mahindra Ltd., India’s foremost SUV manufacturer, has unveiled the new AX5 Select (AX5 S) variant of the XUV700, priced at an attractive ₹16.89 Lakh (ex-showroom). This latest addition aims to democratize luxury, offering high-end features at a more accessible price point, reinforcing Mahindra’s commitment to providing exceptional value to its customers.

Key Features of the XUV700 AX5 Select

The AX5 Select variant is designed to cater to those who seek luxury without the premium price tag. It includes an array of upscale features typically found in higher-end models.

Skyroof: Offering a panoramic view, adding a touch of elegance and spaciousness to the cabin.
Dual 26.03cm HD Super screen: A sophisticated infotainment and instrument display setup that enhances the driving experience.
Push-Button Start/Stop: For a seamless and convenient start to your journey.
7-Seater Configuration: Providing ample space for family and friends, making it perfect for long trips.
These features make the AX5 Select a compelling choice for customers who desire a luxurious SUV experience at an accessible price.

Campaign and Positioning

To promote the AX5 Select variant, Mahindra is launching a new campaign with the tagline “Fast forward to the big league.” This campaign highlights the significant leap in value and features that the AX5 Select offers, positioning it as the ideal choice for those who aspire to own a luxury vehicle without exceeding their budget. The AX5 Select represents a perfect blend of luxury, performance, and affordability, tailored for the next generation of achievers.

Innovation and New Offerings

Mahindra’s commitment to innovation is evident in its continuous introduction of new variants and updates. Recently, the company launched.

7-Seater MX Variant: Expanding options for the entry-level segment.
Blaze Limited Edition on the AX7L Trim: Featuring Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, creating a bold and unique aesthetic.
Enhanced Customer Experience
To improve the customer experience, Mahindra has ramped up production capacity, significantly reducing waiting periods to typically within four to eight weeks, depending on the variant. This enhancement ensures that customers receive their vehicles promptly, enhancing overall satisfaction.

Global Reception and Pricing

The XUV700 has been well-received in international markets, including South Africa, Australia, Nepal, and New Zealand, since its launch in 2022, cementing its status as a global SUV. The updated ex-showroom prices for the XUV700 are as follows:

Variant Pricing

VARIANTSPETROLDIESEL
MX 5-str 13.99 Lakh14.59 Lakh
MX 7-str 14.49 Lakh14.99 Lakh
AX3 5-str 16.39 Lakh16.99 Lakh
AX5 Select 7-str 16.89 Lakh17.49 Lakh
AX5 Select Price is in Bold Letters


The introduction of the AX5 Select variant underscores Mahindra’s dedication to providing luxury, innovation, and value in the SUV segment. The XUV700 AX5 Select is set to redefine accessible luxury, offering premium features at a competitive price, making it an ideal choice for discerning customers.