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Tata Motors Unveils DARK Series: Elevating the SUV Experience

Tata Motors, India’s premier automobile manufacturer, reaffirms its dedication to innovation with the debut of the DARK series for its latest SUV lineup. Today marks the proud introduction of the iconic DARK edition for the Nexon. Ev, Nexon, Harrier, and Safari models, inject a dose of exclusivity and sophistication into these esteemed vehicles.

Mr. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., expressed his excitement about the launch, stating, “The DARK edition has truly captivated the imagination of the new generation, reflecting their evolving tastes and preferences. We are also thrilled to unveil our newest campaign, specially crafted for this range, which is sure to evoke a sense of exhilaration and empowerment, inviting individuals to explore the unparalleled capabilities of the new DARK range, synonymous with luxury and superior craftsmanship.”

Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors has set a new benchmark in the industry with the DARK series. The DARK range brings with it a host of exciting enhancements to India’s most beloved SUVs with its signature DARK mascot and dark exterior treatment, exclusive to this range.

Dark Series Design

Nexon smart digital lights with end-to-end DRL & tail lamps, illuminate the way forward with unparalleled clarity. With its bold design, futuristic technology, and uncompromising performance, the Nexon. Ev DARK stands as a true game-changer in the automotive landscape.

The emphasis has been on enhancing the interior with lavish and unique all-black aesthetics, showcasing black leatherette seats embellished with DARK insignias intricately embroidered on the headrests. Within the cabin, cutting-edge technology abounds, highlighted by a ‘Hidden until lit’ Capacitive Touch FATC panel, ensuring a seamless and instinctive user interface. The integration of Amazon Alexa and Tata Voice Assistant elevates connectivity, offering a repertoire of over 200 voice commands in six languages, delivering unmatched convenience and seamless connectivity.

Harrier and Safari: These OMEGARC twins, comprising the dynamic and youthful 5-seater Tata Harrier and the premium and luxurious Flagship 7-seater Tata Safari in the new DARK avatar, are further elevated with an array of premium features. The Harrier DARK and Safari DARK boast top-of-the-line advanced features, including pioneering 1st in segment features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs.

Dark Series Features

The Nexon. Ev in its bold DARK avatar boasts groundbreaking features that redefine the automotive experience. Its striking appearance, characterized by bold digital design language and sharper lines, exudes an unmistakable SUV persona. The exterior showcases a more muscular stance, accentuated by the signature DARK mascot and a distinctive dark exterior treatment.

Both models provide an indulgent and relaxing driving experience, boasting Dual Zone Fully Automatic Temperature Control and a Touch-based Central Control Panel with multifunction capabilities. Moreover, the Leatherette seats feature the distinguished #DARK logo on the headrests, adding a touch of sophistication. Notably, the Safari DARK goes the extra mile by offering Comfort Headrests in the 2nd row for enhanced relaxation during extended journeys, alongside 2nd Row Ventilated Seats for heightened comfort and convenience.

Vehicle Vehicle Charging and Vehicle Technology redefine capability, while the inclusion of Aracade. Ev, an inbuilt app suite with 15+ apps and a 31.24cm Cinematic touchscreen system by Harman cater to your entertainment needs.

Dark Series Price

All Dark Series Prices are stated Ex-Showroom:

New Nexon DARK Rs11.45 Lakh
New Nexon. Ev DARK Rs19.49 Lakh
New Harrier DARK Rs19.99 Lakh
New Safari DARK Rs 20.69 Lakh

Scorpio-N Z8 select available in the dealership from 1st-march.

Mahindra & Mahindra, the pioneering force in SUV manufacturing, proudly presents the latest addition to its esteemed Scorpio-N Z8 range. This remarkable SUV embodies the perfect blend of design, performance, and technology, setting new standards of excellence within the Scorpio-N lineage. Seamlessly integrating technology and comfort, the SUV ensures an interactive and enjoyable journey for all occupants.

Z8 select Design

The Scorpio-N Z8 Select exemplifies sophistication with premium features such as Adrenox Connect, Built-in Alexa, signature dual barrel LED headlamps, LED Projector Foglamps & Sting-like LED DRLs, R17 Diamond cut Alloy wheels, and opulent coffee-black leatherette interiors, all at an irresistible price point. Available in both petrol and diesel engine options, with Automatic (AT) and Manual Transmission (MT) configurations, the ‘Scorpio-N Z8 Select caters to diverse driving preferences, making it the ultimate choice for SUV enthusiasts.

Designed to captivate SUV aficionados, this SUV combines Mahindra’s automotive heritage with contemporary design and technology, delivering an authentic SUV experience. Dressed in an exclusive Midnight Black color, the SUV exudes an aura of power and presence. Complemented by diamond-cut alloy wheels and signature LED headlamps, the ‘Z8 Select sets new standards in SUV design.

Z8 select Interiors

Scorpio-N Z8 Select and immerse yourself in luxury. The rich coffee-black leatherette interiors create an ambiance of grandeur and comfort, while soft-touch IP adds a touch of sophistication. Designed to delight both driver and passengers, the interiors of the ‘Scorpio-N Z8 Select offer a refined and luxurious experience. Equipped with a 20.32 cm Infotainment screen & 17.78 cm color TFT cluster, the ‘Scorpio-N Z8 Select’ boasts Adrenox Connect with 60+ Connected Car functionalities, built-in Alexa, sunroof, and wireless Android Auto and Apple CarPlay.

Powered by robust TGDi m-Stallion Petrol and efficient m-Hawk Diesel engines, the ‘Z8 Select delivers exhilarating performance across all terrains. With 6-speed Manual and Automatic transmission options, the SUV offers a perfect blend of power and control, ensuring an unforgettable driving experience.

Z8 select Safety

Safety is paramount, and the ‘Scorpio-N Z8 Select’ upholds this commitment with pride. As the first body-on-frame SUV to secure a 5-star rating in the Global New Car Assessment Programme (GNCAP) new crash-test protocols, the SUV sets new benchmarks for safety. Equipped with Electronic Stability Program (ESP) and 6 airbags, the ‘Z8 Select’ ensures unparalleled protection for all occupants.

The SUV delivers exemplary ride comfort with Frequency Dependent Damping (FDD) and Multi-tuned Valve Central Land (MTV-CL) technologies. Combined with agile steering and all 4 Disc Brakes, the ‘Z8 Select guarantees a smooth and comfortable ride experience.

Z8 select Price Range

Joining the esteemed Z8 and Z8L variants, renowned for their distinct features, the ‘Z8 Select’ variant emerges as a standout choice in its segment, with prices starting at an attractive INR 16.99 Lakh. The ex-showroom prices for the ‘Scorpio-N Z8 Select variants are as follows:

1. Engine Type
   • Petrol
   • Diesel
2. Transmission
   • MT (Manual Transmission)
   • AT (Automatic Transmission)
3. Scorpio-N Z8 Select (Prices in INR Lakh)
   • Petrol MT: Rs 16.99
   • Petrol AT: Rs 18.49
   • Diesel MT: Rs 17.99
   • Diesel AT: Rs 18.99

The Z8 Select variant will be available at dealerships from March 1, 2024. With enhanced production capacity, Mahindra assures customers of faster deliveries of their Scorpio-N, ensuring an enhanced ownership experience.

Introducing the Thar Earth Edition: A Tribute to Adventure

Mahindra & Mahindra Ltd., renowned for crafting robust SUVs tailored for the thrill-seekers, proudly unveils the Thar Earth Edition, an ode to the boundless allure of the Thar Desert. Inspired by the vast expanses of golden sands and the freedom of exploration that the Thar embodies, this special edition epitomizes the spirit of adventure like never before.

Thar Earth Edition Distinctive Design

The Thar Earth Edition emerges with a striking satin matte ‘Desert Fury’ hue, reminiscent of the dunes that stretch endlessly under the desert sun. The rugged allure is further accentuated by custom dune-inspired decals adorning the body, evoking the nomadic spirit of the desert wanderer. Exclusive Earth Edition badging proudly graces the B pillars, marking this edition as a symbol of exclusivity and adventure.

This special edition Thar exudes charisma with its Desert Fury color scheme extending across its body, grille, and ORVMs. Complementing this distinctive palette are sleek silver alloy wheels that add a touch of sophistication to its rugged profile. Matte-black badges adorn the exterior, hinting at the untamed spirit that lies within.

Thar Earth Edition Sporty and Luxurious Interiors

Inside the Earth Edition, you’re greeted by an interior that seamlessly blends sportiness with luxury. Beige leatherette seats, adorned with ‘shifting dunes’ patterns, offer both comfort and style, inviting you to embark on endless adventures in utmost comfort. Desert Fury-colored accents adorn the cabin, from the AC vents to the steering wheel and center console, creating a harmonious fusion of nature-inspired hues and modern design.

Mahindra & Mahindra Ltd. unveils the Earth Edition, an embodiment of adventure and exploration, designed to captivate enthusiasts and adventurers alike. With its distinctively rugged exterior and luxurious interiors, this special edition promises to elevate the Thar experience to new heights, inviting you to embrace the ‘Thar Life’ like never before.

Thar Earth Edition Exquisite Exterior and Interior Enhancements

The Thar Earth Edition pays homage to its desert roots with its Desert Fury satin matte finish, capturing the essence of the desert landscape with its metallic sparkle. Dune-inspired decals adorn the doors and rear fender, while silver alloys and matte black badges add a touch of elegance to its rugged exterior. The Earth Edition badge proudly displayed on the B pillars, serves as a testament to its exclusivity and adventurous spirit.

Inside the cabin, the Thar Earth Edition offers a sanctuary of luxury and comfort, with beige leatherette seats featuring intricate dune designs on the headrests. Desert Fury inserts on the AC vents, steering wheel, and center console accentuate the theme, while dark chrome accents add a touch of sophistication to the interiors. Each Thar Earth Edition SUV comes with a unique numbered decorative VIN plate, highlighting its individuality and exclusivity.

The Thar Earth Edition represents Mahindra’s commitment to delivering exceptional experiences to its customers, combining rugged performance with luxurious comfort in a truly one-of-a-kind package. With its unparalleled design and craftsmanship, this special edition is poised to set new standards in the world of adventure SUVs, captivating adventurers and enthusiasts alike.

Thar Earth Edition Prices

The Earth Edition only comes in the LX variant with two engine options Petrol and Diesel with a starting price range of Rs 15,4000 LX Petrol MT 4WD and Rs 17,60001 for diesel AT 4WD.

Over 8,000 hours took to complete Wood-works On Rolls-Royce Arcadia Droptail

Rolls-Royce Motor Cars proudly unveil the Rolls-Royce Arcadia Droptail at Rs 209 crore, a masterpiece of bespoke craftsmanship and tranquility. The Arcadia Droptail epitomizes serene elegance, celebrating simplicity of form and the use of natural materials while serving as a bold expression of the client’s style. This coachbuilt creation draws its inspiration from the mythical realm of Arcadia, a place revered in Ancient Greek mythology as ‘Heaven on Earth,’ renowned for its unparalleled natural beauty and perfect harmony. Much like the idyllic haven it is named after, the Arcadia Droptail was conceived as a tranquil sanctuary, characterized by simplicity, material depth, and tactile richness, offering a respite from the complexities of modern life.

To capture the essence of tranquility, Rolls-Royce Coachbuilder designers embarked on a journey of exploration, drawing inspiration from the client’s favorite architectural styles and regions around the world. This included the precision and lushness of modernist tropical sky gardens found in Singapore, Indonesia, and Vietnam, as well as the organic forms and material honesty celebrated in British ‘Biomimetic’ architecture.

Additionally, the client found inspiration in the motor car and insisted on staying true to the original hand-drawn sketch presented in 2019, drawn to the Droptail’s bold, low stance, enveloping cabin design, and striking body lines. The design is further enhanced by the nautical-inspired ‘sail cowls,’ which rise behind the doors, subtly directing the eye to the occupants of the motor car.

Rolls-Royce Arcadia Droptail Exteriors

The exterior of the Arcadia Droptail pays homage to the purity of the Droptail design concept, with a calm, natural duotone colorway created for the coachwork. The main body color is a solid white infused with aluminum and glass particles, offering a timeless elegance with a hint of intrigue under natural light. The carbon fiber used for the lower sections of the Droptail is painted in a bespoke silver color, visually lifting the motor car and intensifying its dynamic presence. The exterior grille surround, ‘kinked’ vane pieces, and alloy wheels are meticulously mirror-polished, paying tribute to the brilliant finish of historical Rolls-Royces.

Inside, the Arcadia Droptail is a reflection of the client’s aesthetic, curated from their experiences and surroundings around the world. Central to the interior design is Santos Straight Grain wood, selected for its rich texture and visual intrigue. Despite the challenges posed by working with this delicate material, Rolls-Royce artisans used Santos Straight Grain wood throughout the interior, including the rear deck section, where the grain is laid at a perfect 55° angle. To protect the wood surfaces from varying climates, a bespoke lacquer was developed and tested rigorously to withstand global weather extremes.

Rolls-Royce Arcadia Droptail Interiors

The leather interior features two bespoke hues – a white main color and a tan contrast color – reserved exclusively for the client. The shawl panel, the largest continuous wood section ever seen in a Rolls-Royce motor car, is made from Santos Straight Grain veneer, seamlessly integrated into the interior design. The complex curvature of the dashboard and door linings required an innovative carbon fiber substructure to ensure stability and durability.

A precision instrument, the clock incorporated into the Santos Straight Grain veneer fascia is the most complex Rolls-Royce clock face ever created. Symbolically referencing the marque’s heritage, the clock features a geometric guilloche pattern with 119 facets, a nod to Rolls-Royce’s 119th anniversary. The clock face also includes partly polished, partly brushed hands and 12 ‘chaplets,’ each just 0.1mm thick, meticulously crafted to ensure readability and durability.

Rolls-Royce Specs

Reflecting the client’s cosmopolitan lifestyle, the Arcadia Droptail is specified with a left-hand drive for international use, allowing the client to experience the motor car in multiple locations worldwide. This bespoke creation is a testament to the client’s confidence, clarity of vision, and enduring relationship with Rolls-Royce Motor Cars. The Arcadia Droptail stands as a timeless masterpiece, capturing the essence of its owner’s soul and sensibilities in every exquisite detail.

The dynamic duo of the two-seat roadster is energized by the renowned twin-turbocharged 6.75-liter V12 engine, finely tuned to unleash an extra surge of power, boasting an additional 30 horsepower. This amplifies the total performance figures to a remarkable 601 horsepower and a robust 841 NM of torque.

Hyundai Creta N Line Booking starts for Rs 25,000

Hyundai has kicked off bookings for the Creta N Line, requiring a modest token amount of Rs 25,000, with the highly anticipated launch scheduled for March 11. Representing the third model in Hyundai’s lineup to receive the coveted N Line treatment, the Creta N Line promises to elevate the driving experience with sportier exterior and interior enhancements, along with a meticulously retuned suspension and steering geometry.

Hyundai Creta N Line Front

Hyundai has provided a sneak peek into the Creta N Line’s dynamic exterior, showcasing a redesigned front grille and bumper assembly characterized by angular cuts and wider air inlets, exuding a bold and aggressive stance. The larger roof-mounted spoiler and a revamped rear bumper with a prominent diffuser enhance the vehicle’s aerodynamic profile.

Meanwhile, other things – L-shaped LED daytime running lights and headlamps – remain the same. On the sides, there are N Line-specific red accents and side skirts, N Line badging, and bigger 18-inch alloy wheels with red brake calipers. Notably, a thunder blue option with a black roof adds an extra touch of sophistication to the lineup.

Hyundai Creta N Line: Interior

While interior images remain under wraps for now, enthusiasts can expect an all-black dashboard with contrast red accents throughout the cabin, creating an ambiance of sporty sophistication. Anticipated N Line-specific upgrades may include a distinctive steering wheel, gear lever, and metal pedals, complementing the top-spec trim’s already impressive array of features and gadgets.

Hyundai Creta N Line: Powertrain

Under the hood, the Creta N Line boasts a robust 160hp turbo-petrol engine, available with both manual and dual-clutch automatic transmissions. Adding to the allure are two striking new color options – blue and matte grey – offering customers a broader spectrum of choices to suit their preferences.

Mechanically, the Creta N Line promises an exhilarating driving experience, courtesy of its retuned suspension setup, enhanced steering dynamics, and a sportier exhaust system with twin tips. Enthusiasts will particularly appreciate the inclusion of a proper 6-speed manual gearbox, alongside the 7-speed dual-clutch automatic option.

Upon its launch, the Creta N Line is poised to carve its niche in the market, offering a unique blend of style, performance, and sophistication. While it may not have direct rivals upon release, its arrival will undoubtedly stir the segment, with enthusiasts eagerly awaiting its arrival.

Hyundai Creta N Line: Price, Bookings

The Hyundai Creta N Line will go on sale alongside the standard Creta, which falls between Rs 11 lakh and Rs 20 lakh (ex-showroom). Being a sportier version, the Creta N Line will command a premium over the regular version. With an expected markup of approximately Rs 50,000 over the regular Creta, the N Line variant promises exceptional value for discerning customers seeking a distinctive driving experience.

Skoda Auto New SUV, Rivals of Tata, Kia, Hyundai & Mahindra

Skoda Auto India is maintaining its momentum in the Indian market with another significant move. Following the success of the Kushaq and the Slavia, the company has announced plans for an all-new compact SUV set to debut in India in the first half of 2025.

Klaus Zellmer, CEO of Skoda Auto as, emphasized the importance of India in the global growth strategy of Skoda Auto. He noted that the Indian market’s strength, coupled with its role as a development and manufacturing hub for expansion into new markets like ASEAN and the Middle East, underscores the significance of this region for the company. With sales in India more than doubling since 2021, Skoda is now gearing up to introduce a new compact SUV in 2025, aiming to capture an increased market share for the Volkswagen family of brands by 2030.

The introduction of the MQB-A0-IN platform with the Kushaq in 2021 has been pivotal for Skoda Auto India’s strategy. This platform, developed jointly by teams in India and the Czech Republic, focuses on high localization, low ownership costs, and swift turnaround times. Dr. Johannes Neft, Member of the Board of Management for Technical Development, highlighted the technical prowess of the MQB-A0-IN platform, which has enabled the successful launch of the Kushaq and the Slavia. The new compact SUV will also be based on this platform, maintaining Skoda’s DNA of superior driving dynamics, safety, and quality.

Martin Jahn, Member of the Board of Management for Sales & Marketing, emphasized Skoda’s global growth trajectory, with India playing a pivotal role. Having crossed the milestone of 100,000 sales over the last two years, thanks to locally developed and produced models like the Kushaq and the Slavia, Skoda is committed to further strengthening its presence in India. The new compact SUV will complement the existing SUV portfolio, catering to a key segment that contributes significantly to overall vehicle sales in the Indian market.

Piyush Arora, Managing Director and CEO of Skoda Auto Volkswagen India (SAVWIPL) highlighted the company’s strategy of leveraging local R&D expertise to incorporate highly localized parts and components across its range. With the upcoming compact SUV, Skoda aims to enhance its local supplier base, offering globally standardized parts at competitive prices. This aligns with the company’s vision to actively participate in India’s evolving mobility landscape.

Jan Bures, Member of the Board for Sales, Marketing, and Digital, emphasized the role of locally manufactured models in driving substantial volumes for Skoda Auto India. The new compact SUV, built on the versatile MQB-A0-IN platform, is expected to further contribute to the company’s sales growth in India.

Petr Janeba, serving as the Brand Director of Skoda Auto India, radiates enthusiasm when discussing the imminent debut of the brand’s latest addition to its lineup, the all-new compact SUV. With a steadfast commitment to fostering customer engagement and bolstering overall satisfaction, Skoda sets its sights on achieving an impressive milestone: reaching an annual sales volume of 100,000 vehicles by the year 2026

The all-new compact SUV will mark Skoda’s entry into this segment in India. With a planned launch in the first half of 2025, the vehicle will embody Skoda Auto India’s commitment to developing cars tailored for the local market while maintaining global standards of quality and safety.

Skoda Auto India’s commitment to the Indian market is further demonstrated through its manufacturing facilities in Chakan and Chhatrapati Sambhaji Nagar. These facilities support the company’s expansion and growth plans, as part of Skoda Auto’s Next Level Strategy.

The introduction of the all-new compact SUV underscores Skoda Auto India’s commitment to India and its importance in the company’s internationalization plans. With the launch of this new model, Skoda aims to deepen its footprint in India’s automotive market while offering customers a compelling and competitive product lineup.

Skoda Kushaq Explorer Loaded with Off-Road Capabilities.

Skoda has unveiled the Kushaq Explorer, a tougher version of its SUV designed specifically for the Indian market. The Kushaq Explorer Edition elevates the driving experience with its distinctive outdoor-themed exterior enhancements and additional features, enhancing the already luxurious Style trim. Should Skoda opt to introduce the Explorer Edition to the market, it is anticipated to command a premium of between Rs 80,000 to Rs 1 lakh over the Kushaq Style, encompassing all the supplementary upgrades. However, there hasn’t been any official confirmation regarding its release in the market yet.

Although the Skoda Kushaq isn’t primarily meant for off-roading, it offers several upgrades that will excite 4WD enthusiasts. The vehicle comes equipped with Ultra Mile 44 all-terrain Bull off-road tires both at the front and back, along with an orange-colored tow hook installed on the lower part of the bumper.

Skoda Kushaq Explorer Design

The Skoda Kushaq Explorer Edition stands out visually due to its distinct exterior features. The front grille, emblems, and mirrors are finished in sleek black, with vibrant orange highlights on the grille, side body cladding, front bumper, and rear spoiler. Stylish 16-inch wheels with blacked-out accents and durable 215/65 section all-terrain tires add to its rugged appearance in the side profile. The SUV’s tough look is further enhanced by orange tow hooks at the front and back, as well as a roof rack featuring an auxiliary light bar, which enhances its off-road appeal.

Skoda Kushaq Explorer Interior

Skoda hasn’t revealed details about the interior of Skoda Kushaq Explorer yet, but considering it’s based on the Style variant, one can expect the Explorer Edition to retain all the features of the Style trim. This includes the 10.25-inch touchscreen, digital dials, ventilated seats, and sunroof, while possibly introducing some new additions as well.

Skoda Kushaq Explorer Engine

Skoda Kushaq Explorer is available in both 1.0-liter TSI and 1.5-liter turbo-petrol engine variants, delivering 115bhp and 150bhp respectively, accompanied by manual and automatic transmissions, the Kushaq Explorer Edition ensures a versatile and dynamic driving performance tailored to the preferences of discerning drivers. The Explorer Edition might have a different ride height compared to the original SUV due to the off-road wheels it comes with, while still offering the same engine options.

Tata Motor’s EV Price Reduced up to Rs 1.2Lakhs

In a bold and revolutionary move aimed at reshaping the electric vehicle (EV) landscape in India, Tata Passenger Electric Mobility Ltd (TPEM), a pioneering subsidiary of Tata Motors, has embarked on a journey to democratize EV ownership. Positioned as the vanguard of India’s electric vehicle evolution, TPEM has announced significant price reductions for its flagship EV offerings, the Nexon-Ev and Tiago-Ev. This groundbreaking decision, effective immediately, seeks to empower Indian consumers with more accessible options and drive the widespread adoption of electric mobility across the nation.

The Tata Nexon-Ev, celebrated as India’s most feature-rich EV, now flaunts a starting price as enticingly low as Rs. 14.49 Lakh. This substantial reduction, which can amount to up to Rs. 1.2 Lakh, makes the Nexon-Ev an irresistible choice for discerning buyers in search of cutting-edge technology and eco-friendly mobility solutions. Renowned for its advanced features and impressive long-range capabilities, the Nexon-Ev solidifies its position as a frontrunner in the EV market, promising an exhilarating driving experience coupled with sustainable innovation.

Meanwhile, TPEM’s Tiago-Ev, hailed as India’s fastest-selling EV, receives a remarkable price adjustment, with its base model now available at an unprecedented price of Rs. 7.99 Lakh. Following a reduction of up to Rs. 70,000, the Tata Tiago-Ev exemplifies TPEM’s unwavering commitment to affordability and accessibility in electric mobility. The move of Tata not only makes the Tiago-Ev an attractive option for urban commuters but also expands the horizon of electric vehicle ownership to a wider audience across the nation.

Delving into the rationale behind this strategic maneuver, Mr. Vivek Srivatsa, Chief Commercial Officer of TPEM, sheds light on the pivotal role of battery costs in shaping the affordability of EVs. With recent softening trends in battery cell prices and the promise of further reductions in the future, TPEM seizes the opportunity to pass on these benefits directly to customers. This aligns seamlessly with TPEM’s overarching mission to drive mainstream adoption of EVs nationwide by making them more accessible and appealing to a diverse range of consumers.

Mr. Srivatsa underscores TPEM‘s unwavering dedication to offering a diverse portfolio that caters to varying preferences, encompassing everything from body styles to price points. With the Nexon-Ev and Tiago-Ev now available at such compelling prices, TPEM aims to cast a wider net and attract a broader customer base, thereby accelerating the transition towards sustainable mobility solutions in India.

The timing of these price reductions couldn’t be more opportune, as the EV segment continues to outpace the overall passenger vehicle industry in growth. In CY2023, EV sales surged by over 90%, in stark contrast to the modest 8% growth recorded by the PV industry. This momentum persists into CY2024, with January witnessing an impressive 100% year-on-year growth in EV sales.

With TPEM commanding over 70% market share in this burgeoning segment, the company emerges as the undisputed leader in India’s EV landscape. Poised to shape the future of mobility with innovation, accessibility, and sustainability at its core, TPEM remains steadfast in its commitment to driving positive change through electric mobility, one affordable EV at a time. As the nation marches towards a greener tomorrow, TPEM stands at the forefront, guiding the way towards a brighter and more sustainable future for all.