Anirban Das

Skoda Auto Implements New Corporate Identity For Future Plans

Skoda Auto India is embarking on a transformative journey by implementing its New Corporate Identity (CI) across its physical assets, including dealerships, service centers, and other customer touchpoints. This move follows the introduction of the new CI in communications and marketing in 2023, marking a significant step in Skoda’s New Era in India.

Key Highlights of the New Corporate Identity Implementation:

Comprehensive Rebranding: Extending the new CI to dealerships and other portals with updated signage and logos.
Fastest Market Rebranding: India is set to become the fastest market to rebrand all its facilities with the new corporate identity.

Logo Update: The iconic Winged Arrow logo will be replaced with the Skoda wordmark.
Color and Illumination: Incorporating Emerald Green during the day and Electric Green illumination after dusk.

Commitment to Digitalization and Customer Experience

This rebranding effort is part of Skoda Auto India’s broader strategy to digitalize showrooms and elevate customer experiences. Embracing digitalization has been a key component of our outreach. We are now prepared to advance to the next stage, which encompasses updating our dealerships and all customer touchpoints.

Symmetry and Aesthetics in Design

Skoda Auto India’s new styling and typeface utilize a unique typography based on symmetry to convey solidity, combined with round shapes and borders to express fluidity. This design philosophy, known as Modern Solid, has been guiding the brand’s aesthetics since 2022. The transition to the Skoda wordmark ensures uniformity in communication and imagery across all customer touchpoints.

Dynamic Lighting for Enhanced Visual Appeal

The New Corporate Identity includes innovative lighting for dealership premises, allowing signages to transition from a sedate Emerald Green in the day to a vibrant Electric Green at night. This dynamic lighting approach ensures variety while maintaining consistency with Skoda’s signature colors, enhancing the customer interface with elegant and eye-catching details.

Digital and Non-Product Innovations

In line with Skoda Auto India’s New Era, the brand has been actively engaging customers through various digital platforms. The “Name Your Skoda” campaign received over 200,000 entries, demonstrating strong customer interaction. Additionally, the Skodaverse India platform saw a rapid uptake of 128 Non-Fungible Tokens (NFTs) and introduced the Skoda Gearheads membership program, offering premium merchandise and exclusive benefits to customers.

Milestones and Future Plans

Skoda Auto India marked its 24th anniversary with a 24-hour digital sale on March 24, 2024, garnering 709 bookings through digital channels. The rapid implementation of the new Corporate Identity underscores Skoda Auto India’s commitment to localization and customer-centric innovation. All customer touchpoints are expected to be rebranded in time for the launch of the new compact SUV in 2025.

Conclusion

Skoda Auto India’s rebranding initiative is a testament to its dedication to providing an enhanced customer experience through digital innovation and cohesive brand identity. By aligning its physical and digital assets, Skoda Auto India is poised to lead the market with a consistent and engaging customer journey.

Genesis Motor at 2024 Goodwood Festival of Speed

Genesis Motor Europe, an official partner of the Goodwood Festival of Speed presented by Mastercard, is set to make a significant impact at this year’s event in July with three exciting debuts.

Among the highlights will be the dynamic global debut of a Genesis concept car, which will take on the iconic Goodwood hill climb. Additionally, attendees will witness a vehicle in action for the first time in the UK and experience a European debut, making this a landmark event for Genesis enthusiasts.

Immersive Brand Experience at the New Genesis Stand

Visitors to the festival can look forward to exploring the new Genesis stand, designed to create an immersive and inspiring brand experience. The stand will showcase a variety of Genesis cars and offer the brand’s renowned “Son-Nim” customer-focused hospitality, ensuring an engaging environment for all attendees.

Jonny Miller, Brand Director at Genesis Motor UK, expressed his enthusiasm: “We are thrilled to be continuing our official partnership with Goodwood Festival of Speed

Welcoming Genesis Back to Goodwood

The Duke of Richmond commented on Genesis’ ongoing involvement: “I’m delighted to welcome Genesis back to the Festival of Speed for its fourth year as an event partner.

Further details about Genesis’ presence at the Goodwood Festival of Speed, including cars on display, activations, and hill climb batches, will be revealed closer to the event. This year’s festival promises to be an unforgettable experience for automotive enthusiasts and Genesis fans alike.

Genesis GV80 Coupe Wins the 2024 Red Dot Design Award for Product Design

Genesis GV80 celebrates a significant achievement with the new Coupe securing the highest distinction in the Cars and Motorcycles category at the 2024 Red Dot Design Awards. This accolade underscores the brand’s commitment to innovative design and excellence in the luxury automotive sector.

Distinctive “Athletic Elegance” Design

Genesis GV80 Coupe, the first coupe-style SUV, embodies the brand’s signature “Athletic Elegance” with its dynamic and meticulous design. Previewed through a concept model and officially unveiled in September 2023, the GV80 Coupe combines sporty aesthetics with the sophisticated essence of the GV80 base model. The coupe-like rear finish enhances its dynamic profile while preserving the elegance of the original GV80.

Luxurious and Functional Interior

Inside, the GV80 Coupe balances luxury and dynamic imagery with simplicity inspired by the Korean concept of “Beauty of White Space.” The center fascia and touch-based HVAC seamlessly integrate into the interior, emphasizing a clean and modern design. Reclining second-row seats ensure comfort and luxury, addressing the typical compromise on headroom in SUV coupes.

Several new tactile features enhance the interior’s appeal, with point colors like gray, red, and orange applied to various elements. Distinctive materials like black spin-patterned aluminum, real wood with a newspaper pattern, and jacquard-type real carbon enhance the GV80 Coupe’s exceptional design.

Recognition and Future Prospects

SangYup Lee, head of Genesis Global Design, expressed pride in this achievement: “The GV80 Coupe signifies a milestone for Genesis as the brand’s distinctive luxury continues to expand. The striking silhouette of the Genesis GV80 Coupe showcases the evolution of our flagship SUV and dedication to pushing the boundaries of design and innovation. This journey of progress is ongoing, and we are always looking forward to the next step, ready to forge the path ahead.

Prestigious Red Dot Design Award

The Red Dot Design Award, established over six decades ago, is the world’s largest and most prestigious design competition. It is one of the most coveted seals of approval for global recognition in product design. Winners are selected annually from three disciplines: Product Design, Brands & Communication Design, and Design Concept.

Genesis’ Commitment to Design Excellence

With consistent recognition from the Red Dot Design Awards, Genesis demonstrates its unwavering commitment to design excellence. The GV80 Coupe’s win solidifies Genesis’ reputation as a luxury automotive brand dedicated to offering unique innovations and a comprehensive customer experience. This award marks another milestone in Genesis’ ongoing journey of design and technological advancement, setting new standards in the automotive industry.

In conclusion, the GV80 Coupe’s victory at the 2024 Red Dot Design Awards highlights Genesis dedication to pushing the boundaries of luxury and design. As the brand continues to evolve, it remains committed to delivering exceptional vehicles that combine innovation, elegance, and unparalleled craftsmanship.

Porsche Celebrates the Start of Electromobility at Saxony Production Site

Porsche marked a significant milestone in its journey towards sustainable mobility with the official launch of electromobility at its Saxony production site. The luxury sports car manufacturer has invested approximately 600 million euros in expanding the factory to accommodate the production of the electric Macan, featuring a new body assembly line. The plant, designed for maximum flexibility, will manufacture petrol, hybrid, and all-electric cars on a single production line, showcasing its commitment to innovation and adaptability.

A Grand Celebration with Prominent Guests

The celebration was graced by several high-profile guests, including Dr. Wolfgang Porsche, Chairman of the Supervisory Board, and Oliver Blume, Chairman of the Executive Board of Porsche AG. Political figures such as Dr. Volker Wissing, Federal Minister for Digital and Transport, Michael Kretschmer, State Premier of Saxony, Winfried Kretschmann, State Premier of Baden-Württemberg, and Burkhard Jung, Mayor of Leipzig, also attended the event. Members of the Porsche Sustainability Council were present to underline the significance of this milestone.

Pioneering Electromobility

The all-electric Macan follows the Taycan as the second fully electric model. By 2030, it aims to deliver over 80% of its new vehicles with an all-electric drive, depending on market demand and the development of electromobility worldwide. He emphasized the importance of flexibility, with offering a diverse product portfolio that includes combustion engines, plug-in hybrids, and all-electric models

The Historical Significance of Saxony

Car production has a long and storied history in Saxony, beginning with the opening of the Horch factory in Zwickau in 1904. Michael Kretschmer highlighted Saxony’s legacy as a cradle of German car making and its current role as a leading production site for all-electric vehicles in Germany and Europe.

Sustainability at the Core of Porsche’s Strategy

The commitment to sustainability is a key component of its Strategy 2030. The company aims to achieve a carbon-neutral balance sheet across the entire value chain for newly built cars by 2030. The Leipzig factory operates under the “smart, lean, and green” approach, aiming for an intelligently connected production system with minimal environmental impact. Albrecht Reimold, Porsche Executive Board Member for Production, noted, “We at Porsche are also working towards a carbon-neutral balance sheet across the entire value chain for newly built cars by 2030.”

Economic and Social Commitment

With over 4,600 employees, the factory in Saxony is a significant economic driver for the region, producing both the Macan and Panamera models. Porsche also actively supports local education, culture, social issues, sports, and environmental initiatives. Burkhard Jung praised its contributions, stating, “Porsche is not just an important economic driver here, but also a committed partner to the city.”

Preparing for the Future

As part of the plant’s expansion for the Macan, Porsche has been proactive in preparing its workforce for the shift towards electromobility. Gerd Rupp, Plant Manager, emphasized the importance of human resources in this transformation, stating, “Processes are becoming more robust and more efficient due to technologies such as augmented reality.

The Saxony production site stands as a testament to the company’s dedication to sustainable innovation, blending advanced technology with a commitment to environmental responsibility and community support. The launch of the electric Macan marks a new chapter in Porsche’s storied history, setting a high standard for the future of electromobility.

Bentley Unveils the Fourth-Generation Continental GT: A Revolution in Performance and Sustainability

Bentley Motors is set to unveil the fourth-generation Continental GT in June, marking a significant milestone in the brand’s illustrious 105-year history. This latest model will be the first to feature Bentley’s cutting-edge Ultra Performance Hybrid powertrain, delivering an astonishing 782 PS and 1000 Nm of torque.

A New Era of Power and Efficiency

The new Continental GT’s hybrid powertrain not only boasts remarkable performance but also prioritizes sustainability. With an electric-only range of 50 miles (80 km) and a CO2 emission figure of under 50 g/km (WLTP), this model epitomizes Bentley’s commitment to environmental responsibility without compromising on luxury and performance.

Unmatched Driving Dynamics

The Continental GT’s advanced chassis technology sets a new benchmark for dynamic capability. Key features include:

Active All-Wheel Drive with Torque Vectoring: Enhances handling and stability.
Four-Wheel Steering: Improves maneuverability at low speeds and stability at high speeds.
Electronic Limited Slip Differential: Optimizes traction and performance.
48V Electric Active Anti-Roll Control: Reduces body roll for improved comfort and handling.
Advanced Dual-Valve Dampers: Ensure a smooth and controlled ride.

Evolution Through Generations

First introduced in 2002, the Continental GT revitalized Bentley, propelling the brand to new heights. Inspired by the 1952 R Type Continental, the original GT combined luxury and high performance, setting the standard for modern Grand Tourers. The car’s iconic design elements—the power line, the haunch, and the sloping roofline—remain integral to its identity.

The Continental GT has continually evolved, with each generation enhancing its legacy. The second generation, launched in 2010, introduced a V8 option alongside the W12 engine. The third generation, unveiled in 2018, featured a new platform, engine, suspension, and state-of-the-art technology, establishing a new standard in the luxury GT segment.

A Champion on and off the Track

Over the past two decades, the Continental GT has not only broken speed records but also triumphed in championships and endurance races worldwide. It remains Bentley’s second most popular model, accounting for one in every three Bentleys sold. Early next year, the 100,000th Continental GT will be handcrafted at Bentley’s Dream Factory in Crewe, England.

The Pinnacle of Luxury and Sustainability

The fourth-generation Continental GT seamlessly blends Bentley’s renowned handcrafted luxury with cutting-edge hybrid technology, setting a new standard for the future of high-performance luxury vehicles. This model underscores Bentley’s dedication to innovation, sustainability, and unparalleled driving pleasure.

Stay tuned for the official unveiling in June and witness the next chapter in the storied legacy of the Bentley Continental GT.

“Renault Rafale E-Tech 4×4 300 HP: Elevating Performance with Alpine Expertise”

Renault has unveiled the high-performance version of the Rafale: the Renault Rafale E-Tech 4×4 300 hp. This new model channels all the passion and expertise of the brand, introducing a cutting-edge E-Tech plug-in hybrid powertrain that delivers an impressive 300 hp. Combining the best of internal combustion engine (ICE) and electric motor technologies, the Rafale E-Tech 4×4 300 hp is designed for everyday electric driving and boasts a range of up to 1,000 km (WLTP*).

Innovative Powertrain: A Hybrid Masterpiece

The Rafale E-Tech 4×4 300 hp features a revolutionary powertrain that builds on the E-Tech hybrid 200 hp model. This new powertrain includes an electric motor on the rear axle and a substantial 22 kWh battery, providing up to 100 kilometers of all-electric range (WLTP*). Managed by advanced E-Tech technology, the system seamlessly integrates three electric motors with the combustion engine to deliver a total output of 300 hp

Energy management is continuously optimized to ensure a perfect balance of performance and efficiency. With a combined WLTP fuel consumption of just 0.7 l/100 km, and 5.8 l/100 km when the battery is empty, the Rafale E-Tech 4×4 300 hp stands out for its efficiency even under demanding conditions.

Unmatched Performance Metrics

Under the bonnet, the Rafale E-Tech 4×4 300 hp is powered by a 1.2-liter 3-cylinder engine equipped with a new turbocharger. This boosts power to 150 hp and torque to 230 Nm. The combustion engine works in harmony with three electric motors:

A main electric motor on the front axle generating 70 hp and 205 Nm of torque.
A secondary main motor on the rear axle producing 136 hp and 195 Nm of torque.
An HSG (High-voltage Starter Generator) motor providing 34 hp and 50 Nm of torque.
These components work together to propel the vehicle from 0 to 100 km/h in just 6.4 seconds and from 80 to 120 km/h in 4.0 seconds. The two primary electric motors are powered by a 22 kWh/400V lithium-ion battery, ensuring robust electric performance.

Rapid Charging Capabilities

The Rafale E-Tech 4×4 300 hp can be fully recharged to 80% capacity in just 2 hours and 10 minutes, and to 100% in under 3 hours using a 7.4 kW (32A) charger. This quick turnaround ensures the vehicle is ready for extensive electric driving with minimal downtime.

Renault has partnered with Alpine Cars to create the exclusive Atelier Alpine version of the Rafale E-Tech 4×4 300 hp. This variant features a specially tuned chassis and advanced suspension system, enhancing driving pleasure and handling.

Distinctive design elements of the Atelier Alpine version include Satin Summit Blue bodywork, a Starry Black floating spoiler, and unique 21-inch ‘Chicane’ wheels. The active suspension system, coupled with a predictive camera, adjusts damping based on road conditions and driver inputs, ensuring a smooth and controlled ride.

Advanced Agility Control

The Atelier Alpine version introduces innovative Agility Control, allowing drivers to adjust the 4Control Advanced settings, damping profile, and rear steering angles through a ‘Chassis Control’ menu. Drivers can select from three modes: Comfort, Dynamic, and Sport, each tailored to different driving scenarios.

All-Electric Performance for Everyday Use

The Rafale E-Tech 4×4 300 hp offers an impressive all-electric mode for everyday driving, thanks to its 22 kWh battery. With a range of up to 100 km in electric mode, drivers can enjoy quiet, efficient travel. The EV MODE button allows for easy switching between Hybrid, Electric, and E-save modes, providing flexibility and control over the vehicle’s power source.

Extended Range and Smart Traction

With a full tank and charged battery, the Rafale E-Tech 4×4 300 hp achieves a total range of up to 1,000 km. The intelligent traction system ensures optimal performance by distributing torque between the front and rear wheels based on driving conditions, enhancing safety and handling.

Predictive Hybrid Driving

Using Google’s mapping data, the predictive hybrid driving function maximizes the use of electric power, enhancing efficiency over various terrains. This feature, combined with comprehensive driving reports, provides drivers with detailed insights into their energy consumption and electric driving range.

Conclusion

The Renault Rafale E-Tech 4×4 300 hp represents a significant advancement in hybrid vehicle technology, combining performance, efficiency, and innovative design. With the added expertise of Alpine, this model sets new standards in the high-performance SUV segment. Available from autumn 2024, the Rafale E-Tech 4×4 300 hp is poised to redefine the driving experience for enthusiasts and everyday drivers alike. Discover more about this revolutionary vehicle in the reveal video of the Renault Rafale E-Tech 4×4 300 hp Atelier Alpine.

Genesis Unveils Enhanced GV70: Refined Luxury and Dynamic Performance

Genesis, the renowned luxury automotive manufacturer, has launched the newly redesigned GV70 in Korea, introducing a host of enhancements that elevate both its aesthetic appeal and driving experience. Marking the first-ever redesign of the model since its debut in December 2020, the latest GV70 boasts refined interior and exterior designs that embrace Genesis’ design philosophy of “Athletic Elegance.” With meticulous attention to detail and advanced technology, the GV70 sets new standards for luxury SUVs.

Refined Exterior and Interior Designs:

The exterior of the GV70 features elegant yet bold details, including the dual-weave mesh radiator grille and micro lens array (MLA) headlamps, which seamlessly blend advanced technology with sophisticated design elements. The sporty profile is accentuated by the newly designed 19-inch dark hyper silver wheels, while the rear boasts redesigned turn signals for improved visibility.

Inside, the GV70 offers a luxurious and high-tech interior, characterized by the 27-inch OLED display that integrates the cluster and infotainment system. Mood lamps, crystal-shaped shift-by-wire (SBW), and meticulously crafted stitching add to the sense of opulence, while the touch-based heating and air-cooling system ensures ultimate convenience for all occupants.

Maximized Sportiness with GV70 Sport Package:

For enthusiasts seeking a more dynamic driving experience, Genesis offers the GV70 Sport package, featuring interior and exterior enhancements that accentuate the vehicle’s athletic feel. With a double-layered G-Matrix Crest Grille and enlarged air intakes, the GV70 Sport exudes a bold and aggressive stance on the road. Inside, a D-cut steering wheel and orange-color stitches further elevate the sporty atmosphere.

Smooth and Tranquil Driving Experience:

The redesigned GV70 delivers a luxurious driving experience highlighted by smoothness and tranquility. The Auto Terrain Mode automatically adjusts the driving mode based on real-time road conditions, while hydro bushings and optimized steering tuning improve ride comfort and stability. With the Bang & Olufsen high-resolution sound system and Active Noise Control-Road (ANC-R) technology, road noise is significantly reduced, ensuring a serene driving environment.

Mood-Elevating Convenience Features:

In addition to its luxurious appointments, the GV70 offers a range of convenience features designed to enhance passengers’ moods and driving experience. The Bang & Olufsen high-resolution sound system and Dolby Atmos surround sound technology provide rich, immersive sounds, while the Mood Curator function optimizes interior lighting, music, and fragrance. Other convenience features include Hands-On Detection (HOD) steering wheels, Lane Keeping Assist 2, and Remote Smart Parking Assist 2 (RSPA 2).

As Genesis launches the newly redesigned GV70, enthusiasts eagerly anticipate the performance capabilities of this luxury SUV. Let’s delve into the engine specifications that power this remarkable vehicle:

Engine Options:

Turbocharged Inline-4: The GV70 offers a potent turbocharged inline-4 engine option, delivering a perfect balance of power and efficiency. This advanced powerplant ensures responsive acceleration and exhilarating performance while maintaining fuel efficiency.

Horsepower: 300 hp
Torque: 421NM
Acceleration (0-60 mph): Under 6 seconds
Top Speed: Electronically limited to approximately 130 mph

V6 Powerhouse: For drivers seeking even more dynamic performance, Genesis offers a robust V6 engine option for the GV70. This high-performance engine delivers impressive horsepower and torque, providing an adrenaline-fueled driving experience that surpasses expectations.

Horsepower: 380 hp
Torque: 530NM
Acceleration (0-60 mph): Sub-5 seconds
Top Speed: Electronically limited to approximately 155 mph

Transmission:
Both engine options are paired with a smooth-shifting automatic transmission, ensuring seamless power delivery and optimal performance in any driving situation. The transmission is engineered to provide precise gear shifts and enhance overall driving dynamics, whether cruising on the highway or navigating city streets.

Performance Features:

Dynamic Driving Modes: The GV70 offers multiple driving modes, including Comfort, Sport, and Eco, allowing drivers to tailor the vehicle’s performance characteristics to their preferences and driving conditions.

All-Wheel Drive (AWD) System: Equipped with an advanced AWD system, the GV70 delivers enhanced traction and stability, especially in challenging road conditions such as rain, snow, or rough terrain. This system ensures confident handling and control, providing drivers with peace of mind wherever their journey takes them.

Sport-tuned Suspension: To complement its athletic performance, the GV70 features a sport-tuned suspension system that strikes the perfect balance between comfort and agility. This suspension setup enhances cornering capability and ensures a smooth, composed ride quality even during spirited driving maneuvers.

Despite its impressive performance capabilities, the GV70 remains efficient, offering competitive fuel economy ratings for its class. With advanced engineering and cutting-edge technology, Genesis has optimized the GV70’s fuel efficiency to deliver a balance of power and economy without compromise

In conclusion, the newly redesigned Genesis GV70 sets new standards for luxury SUVs, offering a perfect blend of refined design, dynamic performance, and advanced technology. With its enhanced features and unparalleled driving experience, the GV70 is poised to captivate drivers and elevate the Genesis brand to new heights of excellence.